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Microsoft Advertising (formerly Bing Ads) Conversion Tracking

Microsoft Advertising (formerly Bing Ads) Conversion Tracking

by LENZ eBusiness GmbH (6) Ratings 550 Downloads
Microsoft Advertising (formerly Bing Ads) Conversion Tracking
Microsoft Advertising (formerly Bing Ads) Conversion Tracking
   
Preview: Microsoft Advertising (formerly Bing Ads) Conversion Tracking Preview: Microsoft Advertising (formerly Bing Ads) Conversion Tracking
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Can be used in:

Cloud / Self-hosted

You can run Shopware in the cloud or use it as a self-hosted solution for your shop. Here you can check if a particular extension can be used in the cloud or self-hosted variant.

Not available
This extension cannot be used in a Shopware Cloud shop. Cloud Self-hosted
This app is available for Shopware 6
Support
This Extension Partner responds very quickly to support requests
Details
  • Order number: lenz181192754922m
  • Extension Partner: LENZ eBusiness GmbH
  • Version: 3.0.6
  • Last update: 2 Nov 2022
  • Language support: de_DE
  • Self-hosted compatibility:
    5.6.4 – 5.6.10
    5.7.0 – 5.7.19
Description Reviews 6 Configuration manual Changelog
Description
With this app you can track your conversions directly with Microsoft Advertising (formerly Bing... more
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Product information

Highlights

  • Simple set up
  • Supports Shopware Consent Cookie Tool (from app version 3.0.1)
  • Optimise your campaigns with the data you receive

Features

  • Shopware Consent Cookie Tool (from app version 3.0.1)
  • Gross or net values adjustable
  • Sales data is sent directly to Microsoft when a purchase is made
  • Optional: Calculate shipping costs

Description

With this app you can track your conversions directly with Microsoft Advertising (formerly Bing Ads). This app sends the sales data directly to Microsoft Advertising when the purchase is completed.
A conversion is recorded when someone interacts with your ad or product listing. Conversion tracking records what happens after the customer interacts with your ad. You can see if the customer bought your product or signed up for your newsletter.
By measuring this data, you can further optimize your campaign by learning exactly which ads are most effective and which ones you should revise or turn off.

From Shopware version 5.6.3 and app version 3.0.1 this app supports the Shopware consent cookie tool.

Usercentrics is supported from version 3.0.6.

Configuration

  • Active: yes / no (adjustable per subshop)
  • UET-Tag (adjustable per subshop)
  • Track netto values (recommended): yes / no (adjustable per subshop)
  • Exclude shipping costs: yes / no (adjustable per subshop)
  • Listen to browser do not track: yes / no (adjustable per subshop)
  • Use usercentrics (usercentrics needs to be installed): yes / no (adjustable per subshop)
  • Use usercentrics data-usercentrics="" name

Reviews 6
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Customer reviews

Average customer rating from 6 reviews:

Total
Functionality
Usability
Documentation
Support

Top Plugin - traumhafter Support

From:
8 Jul 2023

Bei uns hat das Tracking nicht auf Anhieb funktioniert, wobei das Problem an einer Einstellung bei Bing Ads lag. Der Support dieses Plugins hat sich zuerst die Aufzeichnung des Trackings angeschaut und dann einen Termin vorgeschlagen. Über den Bing Support konnten wir den Fehler selbst finden. Vielen Dank nochmal :-)

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Functionality
Usability
Documentation
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einfach zu aktivieren, gut dokumentiert

From:
5 Nov 2018

Das PlugIn funktionierte auf Anhieb, die notwendigen Einstellungen bei Bing sind sehr gut beschrieben.

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Klasse

From:
24 Mar 2017

Dieses Plugin nutzen wir bei Shopdoktor auch für eigene Shops. Das ist ein besonderer Vorteil bei der Entwicklung, da wir neue Versionen zuerst Produktiv in eigenen Shops testen können. Dadurch können wir noch bessere Plugins und tolle neue Features anbieten.

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Functionality
Usability
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Perfekter Support

From:
3 Aug 2016

Plugin und Support haben definitiv die volle Punktzahl verdient. Plugin läuft seit Wochen einwandfrei, liefert die erwarteten Daten und der Support ist vorbildlich!!

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From: LENZ eBusiness GmbH
8 Aug 2016

Vielen Dank für diese tolle Bewertung :)

Perfekt!

From:
31 Mar 2016

Das Plugin tut genau was es soll. Und es gibt auch keinen kostenlose "Zusatzüberraschungen". Der Support ist freundlich und kompetent und hakt sogar nach, ob alles jetzt gut läuft.

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Endlich Tracking für Bing Ads

From:
26 Nov 2015

Seit kurzem verwenden wir Bing Ads zusätzlich zu Google Adwords. Leider gab es bisher keine passende Erweiterung, um die Performance unserer Anzeigen zu überprüfen. Dank dieses Plugins können wir nun auch die Anzeigen identifizieren, die in unseren Shops Käufe produzieren.

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Configuration manual
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Configuration manual

You can find the german Tutorial here: https://lenz-ebusiness.de/knowledge-base/shopware-6-allgemein/wie-richte-ich-microsoft-advertising-ehemals-bing-ads-conversion-tracking-fuer-shopware-5-6-ein/

For english help, please write an email to support@lenz-ebusiness.de!


You can find more information about the extension "Microsoft Advertising (formerly Bing Ads) Conversion Tracking" on our website lenz-ebusiness.de


Changelog
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Changelog

Version 3.0.6

IMPROVEMENT | Added option to listen to do not track.

IMPROVEMENT | Better support for usercentrics.

Version 3.0.5

IMPROVEMENT | Added support for usercentrics.

Version 3.0.4

IMPROVEMENT | Compatibility with ACRIS Cooke Pro.

Version 3.0.3

IMPROVEMENT | Support for Shopware 5.7.

IMPROVEMENT | Added option to exclude shipping costs from being sent to Microsoft Ads.

Version 3.0.2

BUGFIX | Fixed javascript errors.

Version 3.0.1

Added support for Shopware consent cookie tool.

Version 3.0.0

Plugin rewrite. Supports cookie notice now. Tracking is now event based instead of url based.


IMPORTANT: After update you need to change to event based tracking. Full article in german: 

https://lenz-ebusiness.de/leistungen/anleitungen/shopware-plugins/bing-ads-conversion-tracking-fuer-shopware-einrichten/

Version 2.0.8

Updated tracking code.

Version 2.0.7

Added option to send netto values to bing.

Version 2.0.6

Improved template extension.

Version 2.0.5

Added alt-tag to tracking pixel.

Version 2.0.4

BUGFIX: Fixes a bug on amount tracking in Bing Ads.

Version 2.0.3

Currency can now be added. See here: https://docs.microsoft.com/en-us/bingads/guides/currencies?view=bingads-12#conversiongoalrevenue

Version 2.0.2

SW 5.4 compatibility

Version 2.0.1

Registering template earlier to prevent smarty security settings error.

Version 2.0.0

Ins neue Pluginsystem umgeschrieben.

Version 1.2.0

Unencrypted version for Shopware 5.2

Version 1.1.0

Added support for Shopware 4 based themes.

Version 1.0.2

Bugfix: Conversion-value was not sent correctly to bing.


Version 1.0.1

Behebt einen Bug, der die Installation des Plugins verhinderte.

Version 1.0.0

First version for Shopware.

About the Extension Partner

LENZ eBusiness GmbH LENZ eBusiness GmbH Shopware Premium Extension Partner Shopware Bronze Partner Shopware Premium Extension Partner Shopware Bronze Partner 117 Extensions 5 Ø Rating
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