Ready This is an app especially developed for Shopware 6
Facebook Pixel Tracking

Facebook Pixel Tracking

by BlurCreative no ratings yet 7 Downloads
Current version:

Version:

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40.08% Promotional discount Including trial month This app starts with a free trial month. It can be canceled at any time on a monthly basis or will be automatically renewed at the indicated prices. € 2.99* / month for 3 months , then € 4.99* / month Promotion valid until 04/10/2021 12:15

Free updates and support included

Cancelable monthly

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Details
  • Blur705680198236m
  • BlurCreative
  • 1.2.0
  • 30 Aug 2021
  • de_DE en_GB
  • 6.4.0.0
    6.4.1.0 – 6.4.1.2
    6.4.2.0 – 6.4.2.1
    6.4.3.0 – 6.4.3.1
    6.4.4.0 – 6.4.4.1
Our Facebook Pixel App for Shopware Cloud and Shopware 6 easily integrates the Facebook Pixel... more

Product information

Features

  • Tracks 7 standard events
  • Multiple Pixel Id's per Saleschannel
  • Dynamic Ads Compatible
  • Capture products automatically in your Facebook product catalog
  • Advanced matching
  • In-App Domain verification
  • Advanced tracking settings

Description

Our Facebook Pixel App for Shopware Cloud and Shopware 6 easily integrates the Facebook Pixel into your storefront and automatically tracks the most important events for e-commerce. The app is fully compatible with the Shopware Cookie Manager and you are therefore on the safe side. With the collected data, you can target campaigns and advertisements in the Facebook Business Manager. In addition, our app is Dynamic-Ads capable and you can capture your entire product catalog via the "ViewContent" event in Facebook Manager. Enter your Pixel Id(s), configure the app settings and you're ready to go!

Captures the following standard events

Purchase - Completion of purchase
ViewContent - Product view
Search - The shop search is performed
AddToCart - Add product to cart
AddToWishlist - Add product to wishlist
InitiateCheckout - Order process is initiated (Use "to-checkout" button)
CustomizeProduct - A product variant is called

Multiple Pixel Id's per Saleschannel

Per Saleschannel you have the possibility to store several Pixel Id's. So you can tune your Facebook campaigns even more targeted, add backup pixels or add Pixel Id's from other advertising accounts.

Dynamic-Ads Compatible

If you have linked your product catalog to your Facebook e-commerce account, you can activate Dynamic Ads. The product data in the events is automatically collected and evaluated by Facebook. Our app also helps you to record your products in the product catalog. This means you don't need to enter this data manually and you don't need to upload or constantly update a data feed. Our app and the Facebook Pixel do that automatically. You can find instructions on how to add products to your catalog with the Facebook Pixel under "Helpful links" or in our documentation.

Advanced Matching

Advanced customer data, such as email, first name and last name, can be captured and sent to Facebook in encrypted form. This helps to assign the captured events to specific users and increases the efficiency of your campaigns.
Note: This function requires that a user is logged in to your store.

In-App Domain verification

You have the option to verify your domain directly in the app. The app uses the meta tag verification from Facebook Business Manager.
And the best: You can store multiple meta tags per Saleschannel.

Advanced tracking settings

Specify whether the net or gross totals are captured in the "Purchase" Event. Or specify whether shipping costs should be excluded from the total.

Integration in Shopware Cookie Manager

Of course, the app is also compatible with the Shopware Cookie Manager. This means that all Facebook scripts are only integrated once the user has accepted the corresponding cookie. So you are on the safe side.

Questions, suggestions, feature requests?

You have questions, suggestions or feature requests for our app? Then don't hesitate to contact us. If you have installed our app, you can open a support ticket in your Shopware account at any time. Or send us an email at hello{at}blurcreative.de

Useful links

Frequently Asked Questions

  • Are there any functional updates planned in the future? Yes, we will constantly expand the app with new events and properties. Next, we would like to add product features to the purchase event so that the event is compatible with Facebook Dynamic Ads.
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Customer reviews

Installation manual

After you have downloaded the plugin from the Shopware App Store activate it and set your Pixel ID in the sales channel settings.
You can find the documentation for the app here: https://support.blurcreative.de/en/facebook-pixel-tracking/

Changelog

Version 1.2.0

- New: "AddToWatchlist"-Event
- New: "Search"-Event
- New: "InitiateCheckout"-Event
- New: "CustomizeProduct"-Event
- New: Advanced Matching
- New: It is now possible to set whether the net or gross total amount should be tracked in the "Purchase"-Event
- New: It is now possible to set whether the shipping costs should be excluded from the total amount in the "Purchase"-Event 

Version 1.1.3

- Change the Domain-Verification Setting to textarea due to multiple meta-tag implementation. Now you have to put the whole Meta-Tag(s) in the Configuration Field

- Fix Facebook base code inclusion in checkout because of some third party app compatibilities

Version 1.1.2

- change twigs include function to sw_include in some template parts
- check if window.BlurFacebookPixel object in JavaScript to avoid undefined errors

Version 1.1.1

- Replace Twigs 'extends' through 'sw_extends' in some files
- Optimize JavaScript Code-Base

Version 1.1.0

- Add Facebook Domain Verification
- Add "Add to Cart" tracking event
- Fixed a bug where wrong javascript districution file was provided

Version 1.0.7

- change config reading method due to shopware 6.4. changes

About the manufacturer

BlurCreative BlurCreative 2 Extensions 4.5 Ø Rating
Current version:

Version:

Rent
€ 2.99* / month for 3 months , then € 4.99* / month Promotion valid until 04/10/2021 12:15

Free updates and support included

Cancelable monthly

To use the wish list, you must accept the necessary cookies. Accept cookies

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