Facebook Serverside Tracking

Facebook Serverside Tracking

by eXa-Online GmbH (3) Ratings 29 Downloads
Current version:

Version:

€ 26.00*
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Can be used in:
Not available
This extension cannot be used in a Shopware Cloud shop.
Cloud
Self-hosted
This app is available for Shopware 6
Support
This manufacturer responds very quickly to support requests
Details
  • eXa1198747917288
  • eXa-Online GmbH
  • 0.6.4
  • 6 May 2021
  • de_DE en_GB
  • 5.5.0 – 5.5.10
    5.6.0 – 5.6.9
Description Many of our customers wanted an alternative to client-side tracking without... more

Product information

Highlights

  • Easy installation und configuration
  • Use in combination with Facebook Pixel
  • Supports the Cookie Consent Manager
  • Conforms to GDPR regulations
  • Fast, uses asynchronous HTTP requests (with PHP >= 7.2) to not impact load times

Features

  • High accuracy of events
  • Not impacted by browser settings such as ad blockers
  • Gain additional insights into the people who interact with your business
  • Supports the Cookie Consent Manager plugin

Description

Description

Many of our customers wanted an alternative to client-side tracking without foregoing the use of their US pixel provider, i.e. server-side tracking. We faced this challenge and here is the solution!

We have developed the suitable tool for everyone who would like to continue analyzing qualitative data that are not diluted by ad blockers or cookie and privacy settings and who also do not want to be slowed down by GDPR and e-privacy.

With our plug-in, the data obtained can be evaluated and processed more easily and quickly. This allows you to plan and manage campaigns and budgets better and to play out targeted customer approaches in real time. In addition, the data can be enriched with business-specific KPIs in order to obtain an even better picture of the user. For example, offline purchases that do not take place on the website or cancellations and status changes of an order can only be measured with server-side tracking.

Events

The following standard events are submitted to Facebook:

  1. AddPaymentInfo
  2. AddToCart
  3. AddToWishlist
  4. CompleteRegistration
  5. InitiateCheckout
  6. Lead
  7. PageView
  8. Purchase
  9. Search
  10. ViewContent

Not a 100% satisfied?

Do not hesitate to contact us. Please challenge us with high ambitions and your interesting ideas!

Together, we will find a solution: "*You'll never work alone*".

Contact us: kontakt@exa-online.de

Frequently Asked Questions

  • What is the difference of your plugin to already existing ones? The difference is quite clear, the product enables serverside tracking.
  • Why are there warning messages about missing User Data Parameters in the Events Manager? For some events (like PageView, Search, or ViewContent) the most useful data parameters are just not available, since it is impossible to know the name, email, phone, or address of a ordinary website visitor. This type of information is usually only available for registered users that have previously interacted with your shop already. You can simply ignore these messages in the Events Manager.
Read, write and discuss reviews... more

Customer reviews

Average customer rating from 3 reviews:

Total
Functionality
Usability
Documentation
Support

Sehr gutes Gesamtpaket - nahezu perfekt

2 Mar 2021

Wir haben schon lange auf so ein Plugin gewartet. Es funktioniert so wie wir es uns vorgestellt haben und auch die Installation verlief problemlos. Sehr gutes Preis-Leistungs-Verhältnis.

Total
Functionality
Usability
Documentation
Support
eXa-Online GmbH
2 Mar 2021

Vielen Dank für das Feedback. Unser Anspruch ist ganz klar: Qualität zu einem fairen Preis.

Zu empfehlen

1 Mar 2021

Das Plugin funktioniert ohne Probleme und die Einrichtung war total einfach. Wir können nun endlich unsere Kunden gezielt ansprechen und die Daten schnell und zuverlässig auswerten. Der Support hat mir sofort weitergeholfen. Ich empfehle das Plugin allen, die auf Serverside Tracking umsteigen wollen!

Total
Functionality
Usability
Documentation
Support
eXa-Online GmbH
1 Mar 2021

Wir freuen uns sehr darüber, dass unser Plugin so gut angenommen wird und wir den Nutzern und damit auch unseren Kunden einen signifikanten Mehrwert bieten können. Als Hersteller sind wir immer an konstruktivem Feedback interessiert, damit wir das Produkt stetig weiterentwickeln und verbessern können.

Funktioniert reibungslos - einfache Installation

1 Mar 2021

Das Plugin funktioniert bei uns seit der sehr schnellen Installation reibungslos und hilft unserem Online-Marketing-Team dabei, auch nach der Umstellung alle relevanten Daten für die Ads zu nutzen. Absolute Weiterempfehlung. Danke für die schnelle Entwicklung und Hilfe!

Total
Functionality
Usability
Documentation
Support
eXa-Online GmbH
1 Mar 2021

Die durchweg positive Resonanz unserer Kunden zeigt uns, dass wir mit diesem Produkt die Zeichen der Zeit erkannt und offensichtlich vieles richtig gemacht haben. Daher werden wir auch künftig unsere hohen Ansprüche an Qualität und Support in dieses und alle künftigen Produkte einfließen lassen.

Installation manual

Installation

You need a Facebook Pixel ID and a Business Manager.

Via the Business Manager, you need to create an access token. See here.

Setup

  1. Install the plugin
  2. Open the settings and enter your Pixel ID and Access Token
  3. Activate the plugin — clearing template and HTTP cache(s)
  4. Done.

Test

  1. Copy the test code from the "Test Events" tab in the Events Manager
  2. Insert the code into the "Test code" input box and save the settings

Note: Remove the test code once done with testing, in order for the events to be recorded normally.

Changelog

Version 0.6.4

  • Fix reading subshop specific plugin configuration
  • Upgrade Facebook SDK to version 10.0.1

Version 0.6.3

  • Upgrade Facebook Business SDK to version 10
  • Improved response times with PHP ≥ 7.2
  • Send valid fbc and fbp parameter values

Version 0.5.4

  • Upgrade Facebook Business SDK to version 10
  • Improved response times with PHP ≥ 7.2
  • Send valid fbc and fbp parameter values

Version 0.6.2

  • Improve stability and match accuracy
  • Improve interoperability with other Facebook pixel plugins
  • Add event ID in order to deduplicate PageView events for pixel and conversion API
  • Upgrade Facebook Graph API to version 10

Version 0.5.3

  • Upgrade Facebook Graph API to version 10

Version 0.5.2

  • Improve stability and match accuracy
  • Improve interoperability with other Facebook pixel plugins
  • Add event ID in order to deduplicate PageView events for pixel and conversion API

Version 0.5.1

  • Add option to test Server Events
  • Send additional user data (country, city, zip code, phone number)

Version 0.6.1

  • Add option to test Server Events
  • Send additional user data (country, city, zip code, phone number)

Version 0.6.0

Initial release for Shopware 5.6.x

Version 0.5.0

Initial release for Shopware 5.5.x

About the manufacturer

eXa-Online GmbH eXa-Online GmbH 2 Extensions 5 Ø Rating
Current version:

Version:

€ 26.00*
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