Abandoned Cart List & Notification

How often do your customers leave the cart?

According to surveys, the average abandonment rate in sales is 70 percent and straight purchases are 30%.  This means there is a high abandonment rate in online purchases as well where customers leave their carts with products without completing the order for various reasons like:

- thinking about another product

- want to check and compare with other web-stores

- get distracted in the middle of completing the order

- a bad network etc. 

Rarely does customers come back to the abandoned carts and fulfil the order. In case of Shopware it doesn't come with a persistent cart either which makes it difficult for a user to easily get access to the product they were looking at.

How Abandoned Cart Notification Help Solve the Issue and Boost Conversion?

Our abandoned cart plugin comes with a persistent cart feature out of the box. This can go a long way in better conversion since Shopware doesn’t have this feature.

But our plugin comes with even more features. The plugin shows you a list of users who have items left in the cart and also show you which items are there in the cart. So you can plan a different marketing strategy to increase conversion. The plugin sends out reminder emails to customers (who finish the first step of checkout or login) about the products they left in the cart without completing the order. The store owner can set the intervals in which these friendly reminders should be sent. Because of this limit, it never becomes annoying for the customer.  The number of interval days is comma-separated values like 2,5,15. If its set like this – the plugin will send emails on the second day, 5th day and 15th day after the user abandon the cart. Then it doesn’t send any more emails. If the store owners just want to send one reminder, they can set it as one number.

The email template is completely customizable with your marketing subject line or text with list of products and a link to complete the order.  The store owner can set up coupon codes and send it via these emails to make the decision easier for the customers. This can increase the conversion by 20% and thereby increasing the revenue by 20% - which is remarkable.

This is also a great customer experience because who doesn’t like a friendly reminder and follow up about their favourite products which they left out in the cart? Definitely a sales booster!