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Microsoft Advertising Conversion Tracking

Microsoft Advertising Conversion Tracking

by LENZ eBusiness GmbH no ratings yet 133 Downloads
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Details
  • lenz102464530319m
  • LENZ eBusiness GmbH
  • 6.0.0
  • 27 Mar 2024
  • de_DE en_GB
  • 6.0.0
    6.1.0 – 6.1.6
    6.2.0 – 6.2.3
    6.3.0.0 – 6.3.0.2
    6.3.1.0 – 6.3.1.1
    6.3.2.0 – 6.3.2.1
    6.3.3.0 – 6.3.3.1
    6.3.4.0 – 6.3.4.1
    6.3.5.0 – 6.3.5.4
    6.4.0.0
    6.4.1.0 – 6.4.1.2
    6.4.2.0 – 6.4.2.1
    6.4.3.0 – 6.4.3.1
    6.4.4.0 – 6.4.4.1
    6.4.5.0 – 6.4.5.1
    6.4.6.0 – 6.4.6.1
    6.4.7.0
    6.4.8.0 – 6.4.8.2
    6.4.9.0
    6.4.10.0 – 6.4.10.1
    6.4.11.0 – 6.4.11.1
    6.4.12.0
    6.4.13.0
    6.4.14.0
    6.4.15.0 – 6.4.15.2
    6.4.16.0 – 6.4.16.1
    6.4.17.0 – 6.4.17.2
    6.4.18.0 – 6.4.18.1
    6.4.19.0
    6.4.20.0 – 6.4.20.2
    6.5.0.0
    6.5.1.0 – 6.5.1.1
    6.5.2.0 – 6.5.2.1
    6.5.3.0 – 6.5.3.3
    6.5.4.0 – 6.5.4.1
    6.5.5.0 – 6.5.5.2
    6.5.6.0 – 6.5.6.1
    6.5.7.0 – 6.5.7.4
    6.5.8.0 – 6.5.8.7
    6.6.0.0
Track your conversions in Microsoft Advertising. This app sends your order data on order... more

Product information

Highlights

  • Simple setup
  • Shopware cookie consent manager supported
  • Optimise your campaigns with the data received

Features

  • Sales data is sent directly to Microsoft when a purchase is made
  • Net or gross price can be transferred
  • Shipping costs can be excluded from transfer
  • Shopware Cookie Consent Manager Support
  • Other Cookie Consent mangers can be integrated

Description

Track your conversions in Microsoft Advertising. This app sends your order data on order completion (in Shopware Storefront) directly to Bing Ads by Microsoft.
A conversion is recorded when someone interacts with your ad or product listing. Conversion tracking captures what happens after the customer interacts with your ad. You can see if the customer bought your product, signed up for your newsletter or downloaded your app.
By measuring this data, you can further optimize your campaign by learning exactly which ads are most effective and which ones you should revise or turn off. 

Note: Up to v5.0.0 only the Cookie Consent Manager from Shopware is supported.

Configuration

  • Active: active / inactive
  • UET tag
  • Currency (eg.: EUR)
  • eCommerce-Tracking enabled: active / inactive
  • Data transfer Gross / net: Gross / Net (recommended)
  • Data transfer Price: Order price with shipping costs / Order price without shipping costs (recommended)
  • Use the Shopware cookie consent manager: active / inactive
  • Alternative cookie consent manager: Script type (e.g. text/plain)
  • Alternative cookie consent manager: Data attribute (e.g. data-consenttoolx="marketing")

Exemplary integration of the alternative Cookie Manager from usercentrics

  • Script type: text/plain
  • Data attribute: data-usercentrics="Microsoft Ads Tracking"

Further information

General information
Our apps are developed on the basis of the standard functionalities of the basic Shopware 6 system. This applies to the functionalities and designs of the basic system. Individual themes cannot be taken into account when developing the app. It may therefore be necessary to make individual adjustments to the theme in order to display all elements/functionalities correctly.

Compatibility
We develop our apps with compatibility in mind. If compatibility cannot be guaranteed, we will note this in the app description. We cannot guarantee the compatibility of our apps with apps from other manufacturers. Due to the large number of apps offered in the Shopware Community Store, a compatibility check is not possible. Likewise, we cannot guarantee compatibility with Shopware apps that are not included in the Community Edition.

Support
We will check whether the specified error is caused by our apps or has another cause. Depending on the result of the investigation, we will inform you whether the rectification is chargeable or not. If independent changes have been made to our apps, the work involved will be invoiced. 

Test version
You can easily test all apps available in the Shopware Community Store from LENZ eBusiness. Choose the rental version of the app. The rental version always includes a trial month with which you can test our app free of charge for 30 days. Please take advantage of the trial month to make sure that the app meets your requirements.

Individual customizations
We make individual customizations to our apps. Send us an email to support@lenz-ebusiness.de with your contact details and your customization request. We will discuss your customization request with our team and then get back to you.

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Customer reviews

Configuration manual

  1. Install and activate the app.
  2. Enter your UET tag in the configuration and define your settings.
  3. Done.

You can find detailed instructions on how to set up conversion tracking for Microsoft Ads in German here:: https://lenz-ebusiness.de/knowledge-base/shopware-6-allgemein/wie-richte-ich-microsoft-advertising-ehemals-bing-ads-conversion-tracking-fuer-shopware-5-6-ein/


You can find more information about the extension "Microsoft Advertising Conversion Tracking" on our website.

Changelog

Version 6.0.0

TASK | Compatibility with Shopware 6.6.
Requirements:
- The extension now requires at least Shopware version 6.6.0.0.

Version 5.0.1

IMPROVEMENT | Added more plugin config options.

Note: The settings must be reset after the update. We recommend the following settings for existing customers: 

  • e-commerce tracking: activate
  • Data transfer gross/net: Net (recommended).
  • Data transfer price: Order price excl. shipping costs (recommended)
  • Use Shopware Cookie Consent Manager: activate

Version 5.0.0

- BUGFIX | Recompiled Javascript.

Version 1.2.5

- TASK | Compatibility with Shopware 6.5.


Requirements:

- The plugin now requires at least Shopware version 6.5.0.0.

Note: BEFORE UPDATING TO SHOPWARE 6.5.0.0, deactivate the app, then update, then activate.

Version 1.2.4

TASK | Rebuild storefront scripts for Shopware 6.4.10.0.

TASK | Code cleanup.

Version 1.2.3

IMPROVEMENT | Added ecommerce tracking events.

TASK | Updated plugin.png.

TASK | Compatibility with Shopware 6.4.0.0.

Version 1.2.2

- BUGFIX | Tracking code is now included in storefront/component/analytics.html.twig.

Version 1.2.1

- BUGFIX | Bugfix in conversion tracking event. (Tracking was possible!)

Version 1.2.0

- IMPROVEMENT | Moved cookie to statistics group.

- IMPROVEMENT | Text in cookie manager is now changeable via snippet.

- IMPROVEMENT | Better compatibility with third-party-plugins.

Version 1.1.1

- TASK | Fixed wrong label in config.xml.

- TASK | Removed console.log() from javascript.

Version 1.1.0

Compatibility with Shopware 6.1.

Version 1.0.0

Initial release for Shopware 6.

About the Extension Partner

LENZ eBusiness GmbH LENZ eBusiness GmbH Shopware Premium Extension Partner Shopware Bronze Partner Shopware Premium Extension Partner Shopware Bronze Partner 122 Extensions 5 Ø Rating
Current version:

Version:

€ 2.50* /month
Cancelable monthly

Free trial month

This app starts with a free trial month. The rent can be canceled at any time on a monthly basis or will be automatically renewed at the indicated prices.

Updates and support

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