How dynamic retargeting can help you bring back visitors who abandoned their carts to your Shopware shop

How dynamic retargeting can help you bring back visitors who abandoned their carts to your Shopware shop

Every online shop owner knows the problem: Only a fraction of visitors actually buy. The E-commerce conversion rate lies at around 3 %. If you don’t want to waste the potential of the other 97 %, you need plugins that use dynamic retargeting.

Here’s how it works: If a visitor lands on your online shop, they’re marked with a retargeting pixel. Now, information about the user's behavior can be collected, i.e. which categories and products the visitor has viewed, and which merchandise they put into the cart. If the visitor abandons their cart before buying, you can target them with personalized, product-based banner ads on other websites they visit. For example: spiegel.de; wetter.de, welt.de and many more million websites let you distribute ads via an ad network and the retargeting plugin. 

The advantage of dynamic retargeting is simple: The user only sees online ads that are of interest to them. That’s why a part of retargeted users returns to your online shop and buys recommended products. Your conversion rate increases significantly. To fully automate the process of dynamic retargeting, there are plugins like releva.nz.

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Limited special offer: Try the releva.nz plugin for free for 3 months and and let us cover the first 30 EUR of your ad budget 

Shopware is turning 20 and we want to celebrate with them: That’s why we give you a free 90 day trial instead of only 30 days! On top of that, we cover the first 30 EUR of ads for you within your first month, so that you have zero risk trying our releva.nz dynamic retargeting plugin.

To take advantage of this special anniversary offer, sign up for the releva.nz plugin now, send a quick email with the subject “SHOPWARE ANNIVERSARY” to support@releva.nz. Once we receive your email, we will extend your trial period. 

Check out the plugins now 

For Shopware 5 

Für Shopware 6 

This special offer is only valid from June 18th - July 03rd.

Dynamic retargeting process with the releva.nz plugin

 

You’ve never heard about dynamic retargeting? Here are the answers to the most important questions you may ask yourself!

 

  1. Classic retargeting vs. dynamic retargeting - where’s the difference?

 Classic retargeting as well as dynamic retargeting mark your online shop users with a retargeting pixel. Classic retargeting methods, i.e. via Google Ads, merely distribute ad banners to the user, which you will have to design manually and upload yourself or with the help of external parties. Dynamic retargeting is much more flexible. When you’re using releva.nz in your Shopware shop, the plugin automatically generates ad banners by picking product titles, product images, and descriptions as well as your special offers and discounts, and combines them to an attractive online banner.

 Here’s an example: You’re running a Shopware shop with which you’re selling tablet accessories. If the users looks at a red iPad case and leaves your online shop without actually buying anything, they will see your online ad with the exact iPad case on external websites. Using classic retargeting it wouldn’t be possible to design such an individual and accurate ad because you would have to manually design an individual ad for every product and every variant.

 

  1. Why is there few scatter loss in dynamic retargeting and why is it cost-effective?

Online merchants are attracted by few scatter losses, clear costs, and above-average results that dynamic retargeting provides. Rather than classic online ad distribution, dynamic retargeting allows you to aim at users who are already interested in your products - because they already found and visited your online shop and had a look at your products. It’s not rare that they even place merchandise into their shopping cart, but leave after. Chances to convince them and convert them into buyers are way higher than with conventional online ads, which usually target a large random mass of people.

Now, you may think that dynamic retargeting is more expensive than average. But when you use a retargeting plugin with intelligent budget and campaign optimization, you can target users with abandoned carts very cost-efficiently. That means with only a few Euros per day, you can already tell that conversions have exceeded your applied budget and you are sustainably promoting your growth. 

 

  1. Can online merchants of any size be successful with dynamic retargeting?  

The answer is YES! Whereas back in the day only online merchants were able to use retargeting, because they had a team of online marketing experts or enough money for agencies, providers such as releva.nz have revolutionized the ad market. Why? Because online shop owners neither need programming nor marketing know-how to dynamically retarget directly from their Shopware shop. From setting up your pixel to creating and distributing your ad banners until optimizing your campaign - releva.nz takes care of all of these for you!

As we already mentioned above, you can start with a small budget and increase it as soon as you’re generating conversions. That’s how you’ll reduce your financial risk to a minimum.

 

  1. How does dynamic retargeting allow you to track visitors?

Working pixels are a basic requirement for retargeting. They are placed on all relevant sites of your online shop. If a potential customer visits your online shop, their movements are registered by the pixel. releva.nz submits the user information to the data center, in which now fully automated online ads are generated that fit the user’s behavior and are distributed to more than 30 linked ad networks.

Simultaneously, a cookie is placed into the online shop visitor’s browser. That’s a must, so that they can be shown online banners on external websites. So when the retargeting pixel and the cookie work together, the user can be identified and will be shown personalized ads based on the information that has been collected during their online shop visit.

 

  1. Is dynamic retargeting GDPR-compliant?

Basically, the GDPR doesn’t prohibit retargeting ads. But it’s important for you to inform your visitors that you’re using tracking methods such as a retargeting pixel as well as marketing cookies in your online shop. You can install pop ups or banners that notify the user about cookies and which allow users to decide to which tracking methods they want to consent. Additionally, your online shop’s privacy policy should mention which tools you’re using in your online shop and for what these tools are used.

As soon as your visitor has opted in, their data can be used for dynamic retargeting. Shopware plugins such as releva.nz are compatible with the most popular cookie consent tools such as Consentmananger, Usercentrics, or Prive as well as many cookie solutions from online shop producers.

 

  1. Will I need to create accounts with ad networks, such as Google Ads, AppNexus, or rubicon?

This depends on which plugin you’re using. If you’re using the releva.nz plugin, you do not need to create an account with any ad networks. If you choose to go with releva.nz, there’s another advantage for you: Through “private deals,” that means ad space auctions, to which only selected providers are approved, your ad campaign’s efficiency and reach can be increased additionally.

 

  1. Artificial Intelligence and dynamic retargeting - how do they work together?

Until now, the releva.nz plugin is one of the few providers who uses and optimizes Artificial Intelligence (AI). There’s just one question: when exactly is the right time and the right place to show online ads to people who have abandoned their cart?

The algorithm can determine this itself thanks to neuronal networks and only within a fraction of the time needed by an ad specialist. Campaign optimization is based on the data that the plugin collects from your online shop visitors, for example: 

  • From where - which source - did the online shop visitor arrive?
  • Which categories and products did they look at?
  • How long have they viewed certain categories and products?
  • Which product categories interested them the most?
  • Which products did they place into the cart?
  • Which products are sold most in the online shop?
  • Which cross and upselling potential does the viewed product have?

With this data, the releva.nz data center creates a user classification, which is enriched with further information from every distributed ad. Through this cycle, an ever more efficient ad placement follows. The following will be taken into account:

  • Users who just left the shop are mainly targeted. This guarantees a better conversion rate because the interest in buying is still very strong.
  • Ads are distributed contextually - meaning according to the content of the external website
  • Ads are distributed according to schedules that fit the behavior of the user.
  • The success of the ads is broken down to terminal devices. That’s how we can optimize for certain operating systems and screen sizes

 

  1. Are users targeted after they completed their purchase? 

Showing users ads after they already returned to the online shop and purchased is a total no-go for dynamic retargeting. That’s why you have to make sure to meter your dynamic retargeting. If you’re using releva.nz, you don’t have to worry about targeting buyers again because they will be marked after they completed their purchases and will not be shown any further ads of the bought product. Instead, your daily budget is invested into other people who have abandoned their cart.

About releva.nz

The releva.nz plugin is one of the most progressive solutions for dynamic retargeting directly from Shopware. Thanks to automated creation of dynamic web banners based on your shop’s products and a continuous campaign optimization via Artificial Intelligence (self-learning algorithms) you don’t need any expertise or a lot of time to bring back shop visitors and turn them into buyers. You just set your desired daily budget and let releva.nz take care of the rest. This means that retargeting pixels are placed at relevant spots within your online shop, ads are distributed to over 30 different ad networks and with statistics you will always have an overview of the behavior of your shop visitors.