Google Gtag Tracking (Analytics UA / GA4, AdWords)

Google Gtag Tracking (Analytics UA / GA4, AdWords)

by Biloba IT (3) Ratings 226 Downloads
Current version:


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This extension cannot be used in a Shopware Cloud shop.
This app is available for Shopware 6
This manufacturer responds very quickly to support requests
  • bilob83154790339
  • Biloba IT
  • 1.4.0
  • 7 Jun 2021
  • de_DE en_GB es_ES fr_FR it_IT nl_NL pl_PL pt_PT
  • 5.4.0 – 5.4.6
    5.5.0 – 5.5.10
    5.6.0 – 5.6.10
    5.7.0 – 5.7.3
The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on... more

Product information


  • Easy installation and configuration
  • Use with Google Analytics and/or Google AdWords
  • Supports the Cookie Consent Tool from Shopware
  • Extensive data protection functions: IP Anonymization, Optout-Link, Do-Not-Tracker Header
  • Compatible with the Shopware Responsive Template


  • Use with Google Analytics and/or Google AdWords
  • Supports Google Analytics opt-out cookies
  • Supports Do-Not-Track headers
  • Supports Cookie Management Shopware
  • Events for dynamic remarketing
  • PageView events
  • AddToCart-Events (incl. product, price)
  • Purchase-Events (incl. shopping cart)
  • BeginCheckout events (incl. shopping cart)


The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on websites. This allows pageviews and conversions to be transferred to several Google services - e.g. Google Analytics and Google AdWords - at the same time and there is no need to maintain separate integrations for both services.

With the "Tracking with Google Gtag.js" plugin, important e-commerce metrics, such as purchases, the shopping cart incl. value, or which products are called, are tracked. Thus, the plugin can also be used for data collection for Dynamic Remarketing campaigns. The configuration is very easy: just enter either the Google Analytics ID, the Google AdWords Conversion ID or both in the plugin configuration.

The following events are tracked in the shop:

  1. PageView events
  2. ViewItem events (which products were displayed where in the shop)
  3. AddToCart-Events (incl. product, price)
  4. Purchase-Events (incl. shopping cart)
  5. BeginCheckout events (incl. shopping cart)
  6. CheckoutStep Events

Strong in data protection

Data protection and DSGVO are an important issue, which mainly concerns tracking and marketing plugins. The Gtag.js plugin offers various functions to make the use of the service as DSGVO compliant as possible. So there is a support for IP anonymization, Do-Not-Track header, an optout link (see installation guide), as well as the support of the Cookie Consent Tool (see, which was introduced with Showpare 5.6.3. Our plugin goes one step further and not only blocks the cookies set by Google: as long as there is no user consent, no data will be passed on to third party services. This means that no Javascript libraries are loaded!

You need support with online marketing?

As a full-service agency in the field of online marketing, we are at your disposal for consulting and implementation on the subject of SEO and online marketing or the implementation of concrete measures. Just contact us - by phone at +49711469793800 or via

You need any more adjustments?

You want to adapt more to your shop? Then get in contact with us! As a shopware partner agency, we not only develop individual plugins, but also support our customers from the idea to the shop, through planning to programming and shop hosting. Just send us an e-mail to or call us at +49 711 469793800.

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 3 reviews:


Sinnvolle Erweiterung

11 Oct 2019

Sehr wichtig, um die Performance unseres Shops sinnvoll zu bewerten.



12 Aug 2019

Einfach einzurichten, macht genau das was es soll.


Guter Support

27 Mar 2019

Hatte noch ein paar Nachfragen, mir wurde kompetent geholfen, Vielen Dank


Installation manual

The Biloba Base Plugin is no longer needed since version 1.1.2 to work correctly! With version 1.1.2, please note that you should first update this plugin and only then uninstall the BilobaBase Plugin.

  1. Install and activate the plugin.
  2. Delete all caches and reload frontend / backend with Shift+Reload.

Help if the backend is no longer available after updating these Biloba plugins

If the backend of the shop is no longer available, the Biloba Variants SEO Plugin must be deactivated in the database.

  1. Disable the plugin in the s_core_plugins table
  2. Empty Cache
  3. update in the backend plugin
  4. Delete Biloba Base Plugin

Optout link for Google Analytics

Our plugin supports an optout link that allows users to disable tracking via Google Analytics in your shop. To activate the optout link please include the following HTML code on any page of your shop (e.g. in the privacy policy): <a href="#">Deactivate Google Analytics</a>

Instead of the "#" insert "javascript:gaOptout()".

Something went wrong with the installation?

If you need assistance with the installation of the plugin you can contact us. Just send us an e-mail to or call us at +49 711 469793800.

Help us to help you!

Do you like the plugin or do you have suggestions for our plugins, then leave us a rating!


Version 1.4.0

Bugfix: Set certain services to public and fixed remove_from_cart

Version 1.3.5

Bugfix: Fixed problem with tracking without consent

Version 1.3.4

Bugfix: Allows the plugin to set a cookie if no cookie notice is shown

Version 1.3.3

Bugfix: Added support for Cookie Consent Tool Events to fire Gtagjs Events once the consent is given

Version 1.3.2

Bugfix: Fixed bug with Safari compatibility

Version 1.3.1

Bugfix: Fixed bug in removing consent for Gtagjs

Version 1.3.0

Added support for cookie consent tool

Version 1.2.2

Bugfix: Fixed problem in Do-Not-Track function under Safari

Version 1.2.1

Bugfix: Fixed problem in Do-Not-Track function under Firefox

Version 1.2.0

Feature: Added support for shopware cookie settings Feature: Added support for DNT headers Feature: Added config option to disable plugin per Subshop Feature: Added support for SiteSearch in the ajax search

Version 1.1.0

Added enhanced ecommerce tracking events

Version 1.0.13

Removed dependency to Biloba Base plugin. See installation instructions for more information.

Version 1.0.12

Bugfix: Added escaping for article names with special chars

Version 1.0.11

Changed: Biloba Base Plugin dependency added

Version 1.0.10

Added: language support for multiple languages

Version 1.0.9

Fixed: Fixed error in smarty block inheritance

Version 1.0.8

Bugfix: Fixed meta tag problem

Version 1.0.7

Bugfix: Fixed template regisitraion for listing widgets

Version 1.0.6

Change: Fixed event which registers template directory

Version 1.0.5

Removed Conversion-Value, Anonyize-IP configurable, small bug fixed

Version 1.0.4

Fixed bug in AdWords conversion tracking

Version 1.0.3

Fixed AdWords conversion tracking

Version 1.0.2

Fixed bug during checkout

Version 1.0.1

- Added GA Optout-Cookie

Version 1.0.0

First plugin version

Bundles (1)

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Tracking 2 Extensions
Facebook Pixel
Google Gtag Tracking (Analytics UA / GA4, AdWords)
€ 70.30 * € 74.00 *
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Facebook Pixel
1x Facebook Pixel
Biloba IT   € 35.00 *

About the manufacturer

Biloba IT Biloba IT Shopware Business Partner Shopware Business Partner 55 Extensions 5 Ø Rating
Current version:


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