Piwik / Matomo Tracking incl. Ecommerce and Events
Description
About the Extension
Piwik / Matomo Web Analytics - the google alternative
With Piwik / Matomo you are in full control over your data because you host the Open Source Tracking Tool by yourself. You can tweak it perfectly to your needs and even really complex analysis are possible. Perfect for your Ecommerce needs.
ajax vs. Tracking Tools
For the modern shopping experience from Shopware the use of Ajax is necessary. The Shop is not loading a complete page, sometime only parts are reloaded, e.g. when switching a product variation. Google analytics and Piwik / Matomo can not track this by default. But this plugin recognises the most important Ajax requests and adds them to the analysis.
more then just simple tracking
Sure it is interesting which Page is most clicked by the users and to see where they are from. But in Ecommerce these are not the most important insights. You need to know the behaviour from the Customers who spend money in the shop.
Thanks to the integrated Ecommerce Extension you understand easily the journey from a paying customer. Which sources are bringing you the most money? Which product is often abandoned in the shopping basket? You will know the answers soon!
knowing what the customer is searching for
Piwik / Matomo is also tracking the customer search behaviour. It is nice to know what the customer is clicking but sometimes it is even more important to see what he would like to click. Extend your product range after analysing the missed search terms from your customers and raise your profit.
knowing what the customers like
Shopwares compare function and the note feature are powerful tools for your customers to find the right decision in the buying process. So far you did not know what your customer was doing there. With this Plugin you are able to analyse which product was added a lot to the notes or which one was compared regularly. Maybe you should extend your marketing for these products?
Details
- Available: English, German
- Latest update: 27 April 2020
- Publication date: 13 October 2017
- Version: 1.0.4
- Category: Tracking
Resources
Reviews (6)
Funktioniert
Works perfect; very fast and competent support
Bestes Piwik / Matomo Plugin
Sehr gutes Plugin mit sehr schnellem und freundlichen Support!
In Sachen Bedienung gibt's einen Punkt Abzug, weil man die Syntax der Matomo-URL exakt einhalten muss und das bei mir ein paar Versuche benötigte, bis es lief. Ich empfehle hier, dass das Plugin tolerant mit Fehleingaben umgeht oder die Syntax klarer wird (mit https und Trailing Slash oder ohne beides - aber nicht ohne https aber mit Trailing-Slash.
Das Plugin ist, gemessen am Preis, sehr gut und ich kann es für Matomo-User nur empfehlen!
Alles prima
funktioniert einwandfrei
About the Extension Partner
BÜRO FÜR DIGITALEN VVANDEL | vvandel.io GmbH
Partner Status
-
Shopware
Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 2
Support
- Based in: Germany
- Speaks: German, English
- Response time: Quickly