Google ads conversion tracking / dynamic remarketing

Google ads conversion tracking / dynamic remarketing

by Tanmar Webentwicklung (5) Ratings Source Available 461 Downloads
Current version:


This plugin is available for Shopware 6
Expected release: Aug 2019
This manufacturer responds very quickly to support requests
Plugin details
  • Tanma62235532686
  • Tanmar Webentwicklung
  • 2.0.6
  • 22 Oct 2019
  • de_DE en_GB
  • 5.2.0 – 5.2.27
    5.3.0 – 5.3.7
    5.4.0 – 5.4.6
    5.5.0 – 5.5.10
    5.6.0 – 5.6.7
Google ads conversion tracking & dynamic remarketing End of 2017 google anounced a new format... more

Product information

Google ads conversion tracking & dynamic remarketing

End of 2017 google anounced a new format for the Adwords Conversion Tracking.

The tracking code consists of two elements - the "global site tag" and the "event tags", wich is used to track conversions.

The old tracking code currently still is supported. However Google recommends to switch to the new code since Adwords became Google Ads because conversions might not be tracked on Apple devices due to the new "Intelligent Tracking Prevention".

Using this plugin you can easily implement the Google Ads Tag in your shop, to measure conversions on all devices.   dynamic remarketing

Starting with version 2.0.0 the plugin also supports event snippets for dynamic remarketing. If you want to set up dynamic remarketing just turn on the feature in the plugin settings. The Plugin supports the ecomm_prodid, ecomm_pagetype and ecomm_totalvalue parameters on product detail and listing pages, the cart, on checkout confirm and checkout finish.

Any questions?
Tanmar Webentwicklung
+49 (30) 89560861

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Customer reviews

Average customer rating from 5 reviews:

Total (5)

Tolles Plugin

17 Apr 2020

Es macht was es soll und das ohne Probleme, genau das erwarte ich mir, bitte weiter so!


Sehr sehr professionell und hilfsbereit.

29 May 2019

Eigenverursachtes Problem konnte sofort gelöst werden!


Einfach, effizient, super Support

24 Jan 2019

Nachdem das Shopware-eigene Plugin aus mir nicht erklärbare Weise zwar die Google Analytics Einbindung korrekt macht, funktioniert es mit dem Google Conversion Tag so gar nicht. Daher musste eine Alternative her.

Kurz gesagt: Das Plugin macht was es soll und das sehr gut. Es wird das Google Tag in den Header eingebunden und dann auf der Bestellbestätigungsseite das entsprechende Conversion Tag.

Bei einem Problem mit der Einbindung, die auf einem nicht optimalen eigenen Template basierte, wurde uns sehr schnell und sehr gut geholfen.


Funktioniert bestens

23 Oct 2018

Wir sind sehr zufrieden mit dem Plugin und danken TanMar für den schnellen und unkomplizierten Support.


Super Support :-)

7 Sep 2018


Installation manual

Please install and activate the plugin using the plugin manager. In the plugin settings you can select, in which subshops the plugin will be active.
In your Google Ads Account please go to Tools => Measurement => Conversions and select the Conversion of the Type Purchase/Sale you would like to use for conversion tracking in your shop.
Open the "Tag Setup" section ans select "Use Google Tag Manager". You will then find two values:
  • Conversion ID
  • Conversion label

Enter your conversion id and the conversion label in the plugin settings.  Then we recommend you place a test order and check the source code of the checkout finish page. You should find the code there now.
Notice: If you have used some plugin to implement the old Adwords Conversion Tracking Code you should disable it. Otherwise conversions might be recorded twice.


Version 2.0.6

optimized uninstall method

Version 2.0.5

  • Shopware 5.6 compatible
  • Registration of templates optimized

Version 2.0.4

  • added Google conversion tracking to forms

Version 2.0.3

  • Product identifier for retargeting can now be configures (ordernumber, article id, article details id)
  • Added quick view support for remarketing code

Version 2.0.1

  • Added 'send_page_view' parameter when retargeting is inactive

Version 2.0.0

  • Added support for dynamic remarketing
  • Optimizes template variable names

Version 1.0.6

Moved tracking code to html <head>

Version 1.0.5

Canged plugin config for 5.5 compatibility

Version 1.0.4

Conversion ID can be entered without leading "AW-"

Version 1.0.3

Removed license check

Version 1.0.2

Fixed a bug with the licence check.

Version 1.0.1

Bugfix Licence Check

Version 1.0.0

First Release for Shopware Store

About the manufacturer

Tanmar Webentwicklung Tanmar Webentwicklung Shopware Business Partner Shopware Business Partner 16 Extensions 5 Ø Rating
Current version:


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