Instagram shopping: Facebook catalog feed

Instagram shopping: Facebook catalog feed

Source Available
This plugin is available for Shopware 6 Shopware 6 Signet
Expected release: Sep 2020
This manufacturer responds quickly to support requests
  • 1.8.2
  • 6 Jul 2020
  • de_DE en_GB
  • from brainstation
  • 5.3.0 – 5.3.7
    5.4.0 – 5.4.6
    5.5.0 – 5.5.10
    5.6.0 – 5.6.7
Generates a CSV data feed via cronjob which can be used to create products in a Facebook catalog... more

Product information

Generates a CSV data feed via cronjob which can be used to create products in a Facebook catalog and thus for Instagramm.

The generated CSV file contains all fields Facebook requires. These are in detail:

Please ensure that the product images taken are present at least in the resolution 600px x 600px. Nevertheless, Facebook imports images with a lower resolution but provides them with a corresponding hint. Variants can be exported on request.

Please take a look at the documentation and installation instructions if there are problems creating the CSV file.


Further information

Are you satisfied with our plugin and our service? Then rate the plugin in your Shopware account. With this you support us to develop further plugins in the future. Many Thanks ;)

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  • Super easy and fast data feed generation
  • High performance even with large quantities of items
  • Automatic generation via cronjob
  • Subshop support
  • Individual Google Product Category maintainable via article attributes


  • Why is the field "google_product_category" missing in my CSV file? You must complete at least one of the "Product Category Golbal (Optional)" or "Google Product Category (Article attribute)" fields to use "google_product_category" when creating the CSV file. For the type of content allocation, please read the help text in the plugin settings.
  • The details about the Google Product Category are maintained in my shop at article level. How do I get this data into the CSV file? The prerequisite for this is that the information for the article is maintained in the article via the regular free-text field administration (s_articles_attributes). If this is the case, proceed as follows: 1. Go to an article in the backend and see what the field is called, where the Google category is maintained. 2. Switch to the free text field management (Settings -> Free text field management), select table if necessary: Article (s_articles_attributes) if not already preselected and search in the column "Label" for the named field name 3. Remember the attribute name from column "Column name" 4. Switch to InstaShopping's plugin settings and enter this column name in the "Google Product Category (Article Attribute)" box. 5. Save the changes and generate the CSV file.
  • I activated and configured the plugin but it does not generate a CSV file. What's wrong? Probably it comes to a 404 (page not found) error. You should see this error in the Browser Developer Tools (Chrome: Ctrl + Shift + i) in the Network tab. If you see the above 404 error, please empty the shop cache (Ctrl + Alt + x) and try the feeder creation again. The CSV file should now be generated without errors.
Read, write and discuss reviews... more

Customer reviews

Average customer rating from 7 reviews:

Total (7)

Tolles PlugIn, automatisiert den Austausch mit FB Pixel und Instagram reibungslos

16 Apr 2020

Das PlugIn tut was es soll, lässt sich sehr einfach konfigurieren und unterstützt seit der
Version 1.8.0 auch Attribut Felder um beispielsweise die Paramter size oder color übergeben zu können.
Der Support funktioniert hervorragend und blitzschnell. Ich kann das PlugIn nur empfehlen!
Als Idee für zukünftige Erweiterungen: viele Shopbetreiber haben die Daten zu Größen und Farben
in den Artikeleigenschaften gespeichert statt in den Attributen. Wäre super, wenn das PlugIn auch
auf diese Felder zugreifen könnte.


So einfach kann die Anbindung an Facebook/Instagram sein

12 Mar 2020

Plugin installiert, konfiguriert, Export gestartet und den Feed bei Facebook angelegt. Fertig! Wenn doch alles so einfach wäre :)


Super Plugin, hält was es verspricht und ein super netter und hilfsbereiter Support!!

21 Feb 2020

Mit dem Plugin konnte ich schnell und problemlos meinen Produktkatalog bei Facebook anlegen, welchen wir für Instagram Shopping brauchen. Da ich kein IT-Profi bin habe ich mich beim Installieren bei einer Stelle schwer getan. Also habe ich den Support angerufen, der mir sofort ausführlich und sehr nett und hilfsbereit geholfen hat und ich danach das Plugin problemlos verwenden und den Produktkatalog erstellen konnte. Hut ab für diesen tollen Support! Das findet man heutzutage selten. Und natürlich auch ein Lob für das hilfreiche Plugin.

26 Feb 2020

Vielen Dank für das tolle Lob und viel Spaß mit unserem Plugin :)

Klasse Plugin - tut was es soll. 1A Service mit individueller Anpassung obendrein.

17 Jan 2020

Super! Schnelle Umsetzung einer individuellen Plugin-Anpassung, netter sehr kompetenter Kontakt. Kann man nur weiterempfehlen.

26 Feb 2020

Vielen Dank für die tolle Bewertung!

Alles Top!

13 Aug 2019

Das Plugin arbeitet wie beschrieben. Der Support ist super fix und freundlich. Weiter so :)

13 Aug 2019

Vielen Dank für die klasse Bewertung!

Unkomplizierte Installation und einwandfreie Anbindung

26 Mar 2019

Wir brauchen das Plugin vor allem um unsere Produkte in Instagram mit dem Shop zu verknüpfen. Die Installation war unkompliziert, der nötige Upload zum Facebook-Shop funktioniert einwandfrei und der Support war sehr freundlich. Alles bestens!

26 Mar 2019

Freut uns zu hören. Vielen Dank für die tolle Bewertung!

Mega einfach, tut was soll, klasse weiter so!

15 Nov 2018

Wir nutzen das Plugin für unseren Facebook Katalog. Die Einrichtung ging mega einfach. Auch Rückfragen wurden schnell und professionell beantwortet! Wunschlos glücklich :)

15 Nov 2018

Vielen Dank für die super Bewertung. Es freut uns sehr, dass Ihnen unser Plugin und unser Service gefällt.

Installation manual

You will find a detailed description in our operating instructions: (currently only german)

  • Step 1: Installation of plugin through plugin manager
  • Step 2: Activate in the plugin configuration. Choose a category which you like to export the products from and choose the export path and filename. (Path must be callable so Facebook can get the data) i. e.:
  • Step 3: Enable Cronjob under Configuration - Basic settings - System - Cronjobs.
    Recommended Cronjob settings:
    • Next execution (03:00)
    • Interval 1 day
  • Step 4: Clear the cache and rebuild your theme in the theme manager. The CSV file can be generated anytime via the button "Generate feed now". So this is immediately available.


If you do not want to transfer your entire product range to Facebook or only advertise a selection of products on Instagram, you can create a new main category (root level) to assign the desired products to and select this category in the plugin settings.


1. CSV file is not generated

  • Please check the log files (Filesystem (FTP) var/log/plugin_production-DATE.log or in the Backend Settings - Logfile tab Sytem-Log). Maybe a message indicates to the problem. Please let us know this message if you contact us.
  • PHP memory_limit may be too low. You should see in the log files.
  • Following error due to general Javascript errors in the backend. Please check the output in your browser console (Chrome: right-click in the backend -> examine element -> Console tab). Please let us know the output if you contact us.

2. Csv file doesn't contain products
Check that the selected category is actually assigned to products. Manufacturer categories etc. are not suitable!

2. Prices are displayed incorrectly in Facebook
Check the currency settings "Select Default Currency" in the datafeed settings on Facebook. These should match your shop currency. In most cases this will be EUR - Euro.


Version 1.8.2

Troubleshoot variant images: If multiple variant images were assigned, the U. the wrong main picture.

Version 1.8.1

General source code optimization

Version 1.8.0

Extension of the field attribute mapping. The following fields can now be controlled in the feed: size, color, gender, age_group, pattern. Further information at:

Version 1.7.0

Extend Feed with new field: inventory which contains the inventory of the article.

Version 1.6.0

Optimize the plugin configuration. Expansion of the configuration by "Use article ID instead of article number". It is now possible to export the internal Shopware article ID (articleID) in the first column instead of the article number. This may be necessary to establish the link to the Facebook Pixel.

Version 1.5.3

Optimization of the image paths: Variants of main images are now correctly recognized. In the list with the additional product images, the main image is now omitted. Fixed issue with assigning the main item number to the item_group_id field.

Version 1.5.1

Bugfix: With Shopware version < 5.6 there were problems with the export

Version 1.5.0

Extension of the configuration by the field "Base Path". If the corresponding shop runs in a subdirectory, this has not previously been taken into account in the product links. In some cases "localhost" was used as the host when the feed was generated using cronjob. This has now been fixed.

Version 1.4.1

Correction of the variant price determination. Prices are now controlled correctly. General improvements

Version 1.4.0

Fixed UTF-8 coding of the CSV

If the product group ID is not specified, the SKU of the main article is used for variant articles to import variants into Facebook

Feed urls are now copied to the clipboard after being created in the plugin configuration so that they can be pasted directly into Facebook.

Extended debug mode (debug level)

Adjustment of event prefix

Code optimizations

Version 1.3.3

Use default value 0.000 kg if article weight not defined

Version 1.3.2

Fix SQL error if the selected category has only 1 level or the products are directly assigned to the category. Implement Debug mode.

Version 1.3.1

Fix SQL error when custom label # 0 and no product group ID was set

Version 1.3.0

Extension by the fields custom_label_0, product_type and shipping_weight

Version 1.2.0

Extension by the fields additional_image_link and item_group_id. The "brand" field can now optionally be provided with the manufacturer number instead of the manufacturer name. For the product group see:

Version 1.1.8

Use cache media path in csv

Version 1.1.7

Bugfix when saving the plugin configuration under Shopware versions smaller than 5.6

Version 1.1.6

Add missing scope in customer group field

Version 1.1.5

Extend configuration by specifying the customer / price group. CAUTION: If the article has no price for the selected group, the article will not be exported!

Version 1.1.4

General improvements

Version 1.1.3

Fix incorrect stock after performance update

Version 1.1.2

Fix incorrect price signing (gross/nett) after performance update

Version 1.1.1

Fix incorrect image paths in language shops

Version 1.1.0

Major performance optimization. The export is now very fast, even with large quantities of items.

Version 1.0.10

Bugfix: Column google_product_category was missing if no global category was set.

Version 1.0.9

If the Google product category is maintained at article level in your shop, this can now be specified via the corresponding attribute (free text field) in the plugin configuration.

Version 1.0.8

Otimizations in feed generation

Version 1.0.7

General optimization 

Version 1.0.6

Extend with variant export

Version 1.0.5

Optimization of feed generation because of some issues with the Discovery category for some customers. Feed can now be created via a separate button in the configuration. 

Version 1.0.4

Add optional field "sale_price"

Version 1.0.3

Bugfix product urls for subshop

Version 1.0.2

Extend the configuration to exclude items without stock from export.

Version 1.0.1

Optimizations: Limit price value with 2 decimals. Add Option to set google product category globally. Exclude products without image from data feed.

Version 1.0.0

Release bstInstaShopping plugin

About the manufacturer

brainstation brainstation Shopware Business Partner Shopware Business Partner 1 Certifications Developer SW5 0 Developer Advanced SW5 0 Template Designer SW5 0 Template Developer SW5 1 Developer SW6 0 Developer Advanced SW6 0 Template Designer SW6 0 Template Designer Advanced SW6 0 27 Extensions
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