Tracking with Facebook® pixels

Tracking with Facebook® pixels

by Martin Eisenführer (4) Ratings Source Available 268 Downloads
Current version:


Shopware 6: Plugin status
There will be no Shopware 6 successor for this plugin.
This manufacturer responds quickly to support requests
Plugin details
  • dreiw53477340057
  • Martin Eisenführer
  • 2.4.1
  • 8 Dec 2019
  • de_DE en_GB
  • 5.3.0 – 5.3.7
    5.4.0 – 5.4.6
    5.5.0 – 5.5.10
    5.6.0 – 5.6.8
With the multi-featured Facebook® Pixel Plugin, all 10 Facebook® events are measured by visitors... more

Product information

With the multi-featured Facebook® Pixel Plugin, all 10 Facebook® events are measured by visitors on your site and you can optimize your conversions. This is the only way to see which campaigns really work in Facebook®.

Or in the words of Facebook:
"The Facebook pixel is a JavaScript code for your website, which allows you to measure, optimize and create. Audiences for your advertising campaigns, the people Across your device to make your advertising campaign even more efficient. "

The plugin is programmed to the latest state of the art, so you do not have to fear a worse rating within Google Pagespeed Insights!


You need a set-up pixel in the free account of Facebook® Business and an established advertising ad manager.   

More legal certainty by observing the Shopware cookie attitude

If installed free plugin Shopware Cookie Permission the Facebook pixels only with permitted cookies delivered.    

You have your own cookie plugin that is "nicer"?

        No problem. In the settings, you can set the cookie value when Facebook code is delivered.    

Facebook® events

 When a visitor interacts with the website, the following pixel events are fired in response to the actions. The Facebook® Events ViewContent, AddToCart and Purchase use the data of the linked product catalog, which allows you to target Facebook users (so-called Dynamic Product Ads).   

  • PageView
                ... when a page in your shop was called        
  • Search
                ... if a search term was entered in the search query        
  • ViewContent
                ... when the item detail view has been called        
  • AddToWishlist
                ... if an article was added to the notepad (Category overview / article details page)        
  • AddToCart
                ... if an item has been added to your shopping cart        
  • InitiateCheckout
                .. when the visitor "goes to checkout" and starts the checkout process        
  • AddPaymentInfo
                ... when payment information has been added in the checkout process        
  • Purchase
                ... when the purchase was confirmed        
  • CompleteRegistration
                ... when a visitor has registered on your shop        
  • Lead
                ... if the visitor registered to the newsletter        

Additional Facebook® events

In addition to the standard events, we are delivering six more events to define Custom Audiences in the Business Manager of Facebook.

  • ViewCategoryOverview
                ... when a category overview page has been called        
  • ViewArticleDetail
                ... when the article detail view has been called (even if no product catalog is stored)        
  • CompareAdd
                ... when an article is added to the track list        
  • CompareRemove
                ... when an item is deleted from the comparison list        
  • CompareStart
                ... when the comparison is started        
  • CompareRemoveAll
                ... when the comparison list has been completely deleted        

Once again briefly summarized

  • ten standard events of Facebook®
  • six individual events
  • multishop capable
  • no negative impact on Google PageSpeed ​​Insights


Facebook®  is a trademark of Facebook Inc.

The plugin is compatible with the responsive theme of Shopware and multishop capable!

Support for our plugins

Contact us if you have problems with the plug-in via the shopware support system.
 We offer a 30 day trial version for all our paid plugins and recommend to use them as well.

We pay attention to your opinion. It's important to us!

You use the plugin and are satisfied - we appreciate your review!
 Do you have improvement suggestions or change requests? The shopware support system is also ideally suited for this purpose.    

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 4 reviews:


Facebook-Pixel-Plugin funktional, quelloffen und mit zuverlässigem Support

25 Jul 2018

Ein hervorragendes Plugin. Funktioniert out of the box ohne Probleme und auch das Artikel-matching mit dem Facebook-Katalog läuft ohne Probleme.

Ist doch etwas aufgefallen, so konnte durch den zuverlässigen Support schnell eine Lösung gefunden werden.

Einen Bonuspunkt gibt es meinerseits für den Mut, das Plugin quelloffen anzubieten.
Als Entwickler war es auf diese Weise möglich Probleme selbstständig auszumachen und Lösungsansätze konkret zu diskutieren.


Volle Punktzahl mit unschlagbarem Support

22 Jul 2018

Das Plugin macht genau was es soll und lässt sich einfach integrieren. Nachdem mir noch eine kleine Erweiterung in der Konfiguration gefehlt hatte, hat der Support sofort reagiert und alles innerhalb kürzester Zeit umgesetzt. Einfach Klasse, Daumen Hoch!!


Ein TRAUM-Support!

6 Jun 2018

Das Plugin funktioniert seit der Version 2.1.0 perfekt. Das Facebook-Pixel wird asynchron gesetzt und ist sofort aktiv, sobald der Benutzer die Cookie-Meldung mit den Datenschutzhinweisen bestätigt hat.

Der Support ist herausragend, technisch versiert und immer bemüht nach einer Lösung.

Was soll ich sagen? Besser geht's nicht!

Martin Eisenführer
6 Jun 2018

Vielen Dank für die Bewertung. Man tut was man kann ;-)
Ich wünsche weiterhin viel Erfolg mit Ihren Shop

Macht was es soll.

23 Mar 2018

Wie der Titel schon sagt, macht das Plugin was es soll. Besonders gut finde ich, dass es auch mit den Cookie-Meldungen flexibel funktioniert. Ich verwende nicht den von Shopware, weil der irgendwie nicht sauber funktioniert.

An der Dokumentation könnte man noch ein bisschen arbeiten. Im Grunde sind die Screens die dabei sind die Einstellungen, die man in Facebook vornehmen muss. Da muss man auch erstmal drauf kommen. Was aber wieder für den hervorragenden und schnellen Support spricht :-) !


Installation manual

  • Download, install and enable plugin from the store
  • Specify the Facebook® pixel ID in the configuration


Version 2.4.1

Refactoring for new Cookie compatibility in Shopware 5.6.3

Version 2.3.6

Implementation Cookie registration SW 5.6.3

Version 2.3.5

Fix: Error tracking wishlist and compare list

Version 2.3.3

Change of shipping method does not lead to empty entries on Facebook

Version 2.3.2

Fix: Do not send checkout data to FB if shopping cart is empty

Version 2.3.1

Script error on shipping page

Version 2.3.0

Extension by the Product Detail ID of Shopware for automatic determination via FB Remarketing

Version 2.2.5

Add widgets directory to robots.txt

Version 2.2.4

Performance optimization and clean up unneeded code

Version 2.2.3

Fix: Start Tracker "always" also checked the cookie setting

Version 2.2.2

Fix: Transmission of article information on detail page

Version 2.2.1

Submit variant selection to facebook

Version 2.2.0

Selection whether article number or article ID is transmitted

Version 2.1.1

  • Fix: Escaping category names
  • Plugin intercept error when overriding the block_frontend_index_header_javascript_tracking.

Version 2.1.0

  • Optimize asnycrones recharge for Shopware base cookie check
  • Remove noscript completely

Version 2.0.3

  • Bugfix: remove noscript pixel cookie check
  • Bugfix: Compatibility with standard Shopware Cookie Permission

Version 2.0.2

Bugfix: noscript pixel need cookie check too

Version 2.0.1

Bugfix: Calculation total price

Version 2.0.0

  • Change to 5.2 plugin system
  • Unencrypted
  • Flexible cookie extension

Version 1.1.2

Optimize cookie and caching check

Version 1.1.1

Bugfix: Total price passed

Version 1.1.0

Shopware 5.4 compatibility

Version 1.0.8

Bugfix: Article determination when Shopware runs in subdirectory of the domain

Version 1.0.7

small bugfix where no FB-Pixel is delivered due to Shopware Caching

Version 1.0.6

  • Performance optimized when saving settings
  • Review by cookies

Version 1.0.5


Version 1.0.4

Shopware 5.3 compatible

Version 1.0.3

Optimize performance

Version 1.0.2

Four additional custom events for comparison lists

Version 1.0.1

About the manufacturer

Martin Eisenführer Martin Eisenführer 21 Extensions 5 Ø Rating
Current version:


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