Google Tag Manager integration (compatible with ACRIS EU Cookie Policy Pro)

by ACRIS E-Commerce GmbH

Rating: 4.9

Downloads: 1,182

Enables the integration of Google Tag Manager and is compatible with numerous ACRIS plugins (EU Cookie Guidelines Pro, discount groups, surcharges and discounts, OSS, ...)

Free

Compatible with:

Cloud 6.4.18.0 - 6.7.7.1

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Quick Google Tag Manager integration in Shopware
Full support for Google Consent Mode
Ready-made e-commerce tracking

Features

Integration of one or more Google Tag Manager IDs
Compatible with ACRIS EU Cookie Directive Pro, including automatic cookie detection in Shopware 6
Tracking scripts only loaded after active user consent
Compatible with numerous ACRIS plugins that influence the price in the shop
Automatic provision of structured data layer events (e.g. view_item, add_to_cart, purchase)

Support for advanced conversion tracking for Google Ads
Clear separation of analytics and ads tracking after user consent
Easy control and customisation of event names directly via the plugin configuration
Net tracking at checkout: Enables the recording of net values, flexibly activated and deactivated via the plugin settings

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About the Extension

Purpose of the Plugin

The ACRIS Tag Manager app was developed to significantly simplify the integration of Google Tag Manager into Shopware 6 – especially in conjunction with the widely used ACRIS EU Cookie Directive Pro plugin. The background to this is numerous support requests for precisely this combination, for which this app offers a stable, GDPR-compliant and tried-and-tested solution.

The app is fully compatible with ACRIS plugins that influence price calculations, including:

OSS Steuern
Zuschläge und Rabatte
Rabattgruppen
Preis auf Anfrage
Individuelle Versandkosten mit Twig

This ensures that all relevant price and order values are correctly reflected in the tracking.
Google Consent Mode & Data Protection
The ACRIS Tag Manager app was developed specifically for use with the ACRIS EU Cookie Policy Pro plugin, but it also works with other consent managers. Tracking scripts are only loaded after active user consent, and Google Consent Mode is fully supported. This allows Google Analytics and Google Ads to respond automatically to the respective cookie consent.
Ready-to-use e-commerce tracking

The app provides ready-to-use e-commerce tracking ‘out of the box’ and automatically transfers all relevant shop events to Google Tag Manager in a structured data layer structure. The event names can be flexibly customised via the plugin configuration.

Optionally, net tracking can be activated at checkout. This feature is particularly useful for deliveries to countries with different tax rates, as the net basket value changes depending on the value added tax.

Details

Available: English, German
Latest update: 9 February 2026
Publication date: 23 April 2024
Version: 4.2.1
Category: Tracking

Resources

Reviews (8)

Average rating

4.9

Based on 8 reviews

4.9 Functionality

4.9 Usability

4.9 Documentation

4.9 Support

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Sort by

Super Plugin

5.0

by Tobias Schulz

25 September 2025 10:15

Funktioniert hervorragend

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin und super schneller Support!

5.0

by David

14 May 2025 16:12

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

5.0

by Kevin S.

22 July 2024 21:07

Das Plug-In tut was es soll. Was aber wirklich richtig stark ist, ist aber a) die klasse Dokumentation, b) der bereit gestellte GTM Container, c) der super Preis (okay, ich zahle gewissermaßen über das ACRIS Cookie Plug-In mit, aber bei anderen reinen GTM Tools zahlt man ja noch viel mehr oben drauf) und vor allem d) der mega Support. Julian hat binnen eines Werktages das Problem komplett gelöst, und uns dafür zwei Scripte an die Hand gegeben, obwohl die Probleme von anderen Plug-Ins verursacht waren. Hut ab dafür, top Arbeit! Dankeschön!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

ACRIS E-Commerce GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2015
Extensions: 180
Certifications: Certifications

Support

Based in: Austria
Speaks: German, English
Response time: Very quickly

Shopware 6 certified