Facebook Pixel Event Tracking

by Biloba IT

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Downloads: <10

Integrate the Facebook Tracking Pixel App in a simple way - a must for everyone who takes SMM seriously! Interactions can be measured and used on Facebook.

Annually €6.24* /month €99.90 * €74.93* /year after first year €99.90* /year Promotion valid until 6 December 2024 23:59 37.5% discount This is the combination of a 20.83% promotional discount and a 16.67% annual discount.

Monthly €7.49* /month for 3 months, then €9.99* /month Cancelable monthly Promotion valid until 6 December 2024 23:59 25.03% discount

Compatible with:

Cloud 6.4.0.0 - 6.6.9.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supports the Cookie Consent Tools from Shopware, User Centrics, Cookiebot, and Cookie First.
Easy installation and configuration.
Use with Facebook Pixel.
Supports Optout Cookies.

Features

Event tracking for the following events:
1. "PageView" on all pages
2. "ViewContent" on detail page
3. "AddToCart"
4. "InitiateCheckout"

5. "AddPaymentInfo"
6. "Purchase"
7. "CompleteRegistration"
8. "ViewCategory"
9. "ViewManufacturer"
10. "CustomizeProduct"
11. "Search"
12. "Contact"

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About the Extension

Integrate the Facebook Tracking Pixel easily - a must for anyone serious about SMM (Social Media Marketing)!

The Facebook Pixel allows you to measure various interactions of Facebook users with your shop and use them for targeted marketing on the Facebook social media platform. In addition to page views, the Biloba Facebook Pixel app tracks which products are added to the shopping cart and which products are purchased. With this information, you can launch targeted campaigns and avoid wasting valuable advertising budget on unnecessarily broad campaigns.

Comprehensive tracking of events in the shop. The following events are tracked:

"PageView" on all pages
"ViewContent" on the detail page
"AddToCart"
"InitiateCheckout"
"AddPaymentInfo"
"Purchase"
"CompleteRegistration"
"ViewCategory"
"ViewManufacturer"
"CustomizeProduct"
"Search"
"Contact"

For more information about the events, please check https://developers.facebook.com/docs/ads-for-websites/pixel-events/

Strong on data protection

Data protection and GDPR are important topics that affect tracking and marketing apps. With the Facebook Pixel app, you can implement the use of the service in a GDPR-compliant manner. The app supports the Cookie Consent Tools from Shopware 6, allowing the user to decide whether Facebook cookies can be set or not. Additionally, the app supports an opt-out link (see installation instructions) that allows the user to unsubscribe from website tracking. In addition, the Cookie Consent Tools from Usercentrics, Cookiebot, and Cookie First are also supported.

Details

Available: English, German
Latest update: 3 December 2024
Publication date: 6 September 2023
Version: 3.0.1
Category: Tracking

Resources

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About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 61
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified