Facebook Pixel Event Tracking
Description
Highlights
Features
About the Extension
Easily integrate the Facebook Tracking Pixel - a must for anyone serious about social media marketing!
The Facebook Pixel allows you to measure various interactions of Facebook users with your shop and use them for targeted marketing on the Facebook social media platform. In addition to tracking page views, the Biloba Facebook Pixel App also tracks which products are added to the cart and which products are purchased. With this information, you can launch targeted campaigns and avoid wasting precious advertising budget on unnecessarily broad advertising campaigns.
Comprehensive tracking of events in the shop. The following events are tracked:
- "PageView" on all pages
- "ViewContent" on detail pages
- "AddToCart"
- "InitiateCheckout"
- "AddPaymentInfo"
- "Purchase"
- "CompleteRegistration"
- "ViewCategory"
- "ViewManufacturer"
- "CustomizeProduct"
- "Search"
- "Contact"
For more information on the events, visit https://developers.facebook.com/docs/ads-for-websites/pixel-events/
Strong in Data Protection
Data protection and GDPR are important issues that especially affect tracking and marketing apps. The Facebook Pixel App allows the service to be used in a way that is as GDPR-compliant as possible. The app supports the cookie consent tool from Shopware 6, so the user can decide whether or not Facebook cookies may be set. Additionally, the app supports an opt-out link (see installation guide), allowing users to opt out of website tracking. Furthermore, it also supports the cookie consent tools from Usercentrics, Cookiebot, and Cookie First.
Where can I find support for my questions about this Shopware plugin?
You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German
- Latest update: 8 April 2025
- Publication date: 6 September 2023
- Version: 3.0.4
- Category: Tracking
Resources
Reviews (0)
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 62
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly