Google Analytics 4 & Google Ads Tracking (Gtag)
Description
Highlights
About the Extension
The Google gtag.js (Global Site Tag) is a JavaScript library to simplify event tracking on websites. It allows pageviews and conversions to be transmitted to Google services - for example, Google Analytics.
With the "Tracking with Google Gtag.js" app, important e-commerce metrics are tracked, such as cart value during purchases or which products are viewed. This enables the app to be used for data collection for dynamic remarketing campaigns. The configuration is extremely simple: only the Google Analytics ID needs to be entered in the app configuration.
Universal Analytics
The following events are tracked in the shop:
- PageView events
- ViewItemList event
- AddToCart events (including product, price)
- RemoveFromCart events (including product, price)
- Purchase events (including cart)
- BeginCheckout events (including cart)
- CheckoutStep events
- Search event
GA4
The following events are tracked in the shop:
- ViewItem event
- ViewItemList event
- AddToCart events (including product, price)
- RemoveFromCart events (including product, price)
- Purchase events (including cart)
- BeginCheckout events (including cart)
- CheckoutStep events, such as add_shipping_info and add_payment_info
- Search event
Strong in Data Protection
Data protection and GDPR are important topics, especially concerning tracking and marketing apps. The Gtag.js app allows for the use of the service to be as GDPR compliant as possible. The app supports the Cookie Consent Tools of Shopware 6, CookieBot, UserCentrics, and CookieFirst, allowing the user to decide whether Google cookies may be set or not. Additionally, the app supports an opt-out link (see installation guide), allowing the user to unsubscribe from website tracking.
IMPORTANT: Despite the opt-in or opt-out function, Biloba IT assumes no liability for privacy violations. The respective privacy compliance is the responsibility of each site operator.
Where can I find support for my questions about this Shopware plugin?
You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 8 April 2025
- Publication date: 20 August 2021
- Version: 3.1.4
- Category: Tracking
Resources
Reviews (1)
Support hat bei der Einrichtung geholfen, vielen Dank!
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 62
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly