Google Analytics 4 & Google Ads Tracking (Gtag)
Description
Highlights
About the Extension
The Google gtag.js (Global Site Tag) is a JavaScript library designed to simplify event tracking on websites. It allows for the transfer of pageviews and conversions to Google services, such as Google Analytics.
With the "Tracking with Google Gtag.js" app, important e-commerce metrics, such as cart value during purchases or which products are viewed, are tracked. The app can also be used for data collection for dynamic remarketing campaigns. The configuration is incredibly simple: You only need to enter the Google Analytics ID in the app configuration.
Universal Analytics
The following events are tracked in the shop:
- PageView events
- ViewItemList event
- AddToCart events (including product, price)
- RemoveFromCart events (including product, price)
- Purchase events (including cart)
- BeginCheckout events (including cart)
- CheckoutStep events
- Search event
GA4
The following events are tracked in the shop:
- ViewItem event
- ViewItemList event
- AddToCart events (including product, price)
- RemoveFromCart events (including product, price)
- Purchase events (including cart)
- BeginCheckout events (including cart)
- CheckoutStep events, such as add_shipping_info and add_payment_info
- Search event
Strong on Data Protection
Data protection and GDPR are important topics especially affecting tracking and marketing apps. With the Gtag.js app, the use of the service can be made as GDPR-compliant as possible. The app supports the cookie consent tools from Shopware 6, CookieBot, UserCentrics, and CookieFirst, allowing the user to decide whether Google cookies may be set or not. Additionally, the app supports an opt-out link (see installation instructions), enabling users to opt-out of website tracking.
IMPORTANT: Despite opt-in or opt-out functions, Biloba IT assumes no liability for data protection violations. Compliance with data protection must be ensured by each website operator individually.
Where can I find support for my questions about this Shopware plugin?
You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Swiss German, Turkish
- Latest update: 5 March 2025
- Publication date: 20 August 2021
- Version: 3.1.4
- Category: Tracking
Resources
Reviews (1)
Support hat bei der Einrichtung geholfen, vielen Dank!
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 61
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly