Google Tag Manager, Analytics 4 & Ads Tracking

by Biloba IT

Rating: 5.0

Downloads: 127

Begin tracking in minutes with professional tools: GTM template included, all events integrated — for enhanced marketing, measurable conversions, and complete data control.

Annually €12.49* /month €179.88 * €149.90* /year 16.67% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

Cloud 6.4.0.0 - 6.6.10.4

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Quick start with provided GTM template including all important shop events
Automatic event tracking for Analytics, Ads, and Remarketing – no manual effort needed
Full compatibility with common consent tools like Shopware Consent Manager, Cookiebot, Usercentrics
Enables data-driven decisions through accurate measurement of customer behavior
Integrated opt-out feature for GDPR-compliant deactivation of tracking by customers

Features

Automatic capturing of e-commerce events: PageView, ViewItem, AddToCart, Purchase, and more
GTM template with all events for direct use in the container
Alternative tracking with google gtag (gtag.js) without Tag Manager
Compatibility with Shopware Consent Manager, Cookiebot, Usercentrics, and more
Opt-out mechanism for user-friendly privacy management

Ideal for data-driven campaigns and targeted marketing

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About the Extension

With the app “Google Tag Manager, Analytics 4 & Ads Tracking”, you connect your Shopware shop with powerful Google marketing tools – efficiently, precisely, and data-driven.

All important e-commerce events like page views, product views, cart actions, or purchases are automatically recorded and sent to Google Analytics 4, Google Ads, and Google Tag Manager.

With the included GTM template, you can get started right away without having to manually configure individual tags. This saves you time and allows you to focus on what matters: better decisions, targeted marketing, and an optimized online shop.

Your Advantages

This app provides you with all the benefits of professional tracking – without any technical effort. You receive a bundled Google Tag Manager template that significantly simplifies getting started – no manual setup, no technical know-how required.

By automatically capturing all relevant e-commerce events such as product views, cart actions, purchases, and search queries, you gain a solid data foundation for your campaigns. This allows you to allocate your budget more effectively, manage remarketing strategies more efficiently, and make informed decisions based on real user data.

The app is fully compatible with common consent tools such as the Shopware Consent Manager, Cookiebot, or Usercentrics. An integrated opt-out function additionally ensures transparency and trust with your customers.

Supported Events

PageViews
Product Views (ViewItem)
Product Lists (ViewItemList)
Add to Cart / Remove from Cart
Begin Checkout / Checkout Steps
Purchases
Product Search (Search)

Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Thus, visitors can explicitly agree whether Google cookies may be set. Additionally, the app provides a practical opt-out link (see installation instructions), allowing users to disable website tracking themselves.

Note: Despite comprehensive data protection functions, we do not assume any liability for possible data protection violations. Compliance with the GDPR remains the responsibility of the respective site operator.

Where can I find support for my questions about this Shopware plugin?

You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Details

Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Latest update: 14 May 2025
Publication date: 20 August 2021
Version: 4.0.0
Category: Tracking

Resources

Reviews (1)

Average rating

5.0

Based on 1 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

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If you downloaded this extension you can write a review in the Shopware Account.

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Support hat bei der Einrichtung geholfen, vielen Dank!

5.0

by Richard

8 August 2023 14:28

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 62
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

Where can I find support for my questions about this Shopware plugin?

You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.

Installation Guide

Install the app in your Shopware administration under Extensions → Apps → Upload & Install.

Set up Google Tag Manager

Find help for Google Tag Manager here:
Google Tag Manager Support

Sign in to your Google Tag Manager account or create a new account.
Create a new empty container for importing the standard settings.
- For Advanced Users: You can also use an existing container and merge later. However, we explicitly recommend using a new container.
Download our ready-made template: bilobait_gtm_v1.json
Open the downloaded JSON file with a text editor.
Replace the following placeholders via "Find & Replace" with your individual values:
- ###ACCOUNT_ID###: Your Google Tag Manager Account ID (from the URL: /accounts/xxxxxxxxxx/).
- ###CONTAINER_ID###: Your Container ID (from the URL: /containers/xxxxxxxxxx/).
- ###CONTAINER_NAME###: Name of your GTM container (visible in the GTM header).
- ###GTM_ID###: Your Google Tag Manager ID (format: GTM-XXXXXXXX).
Double-check that all placeholders have been correctly replaced.
Import the customized file in GTM under Admin → Import Container.
Delete tags you don´t need or add additional ones as needed.
Switch to the Variables section on the left in GTM and fill out all constants that begin with X.X# ....
Check all settings with the Preview Function, then publish them via Submit → Publish.

Important: Final Test

Thoroughly check the events in your shop within the browser. Ensure all events are triggered correctly and that no tracking occurs if cookies are rejected.

Set up Google Analytics

Enter your Google Analytics ID in the app configuration and activate the app.

Advanced Configuration

Enhanced Conversions (optional)

Activate the option in the plugin.
Set up enhanced conversions according to this Google Ads Guide, selecting "General Website Tag" as the tag type and then "Edit Code".

Dynamic Remarketing

Select the appropriate feed type key in the app configuration:

retail, education, flights, hotel_rental, jobs, local, real_estate, travel, custom

More info: Google Ads Remarketing Documentation

Opt-out Link for Google Analytics

To allow users to disable tracking, add the following link to your data privacy notice:

<a onclick="javascript:gaOptout();" >Disable Google Analytics tracking for this website here</a>

FAQ

Why are no more events firing?
The most common cause is custom themes, custom consent managers, or ad blockers.

Where can I find my GA4-ID?
Create a property in Google Analytics and navigate to "Data Streams → Web". You can find the GA4-ID in the upper right (Measurement ID). Google Help%20angezeigt)

Important:
Disable other Google Analytics integrations when using this app.

Where can I find the Conversion ID?

Sign in to Google Ads → Tools icon → Measurement → Conversions. Open the desired conversion, and you´ll find the Conversion ID there.

Where can I find my Google AdWords ID?

Google Ads account → Tools icon → Setup → Account Settings → Account ID.

Alternatively, check the URL: The ID follows __c= in the URL.

Problems with Installation?

We are happy to assist you personally:

? support@biloba-it.de
? +49 711 13633800

Help us help you!

Do you like the plugin or have improvement suggestions? We appreciate your feedback!

Google Tag Manager, Analytics 4 & Ads Tracking

Description

Highlights

Features

About the Extension

Your Advantages

Supported Events

Strong Data Protection – GDPR-Compliant

Where can I find support for my questions about this Shopware plugin?

Do you need further customization?

Details

Resources

Reviews (1)

Support hat bei der Einrichtung geholfen, vielen Dank!

About the Extension Partner

Biloba IT

Partner Status

Details

Support