Google Tag Manager, Analytics 4 & Ads Tracking

by Biloba IT

Rating: 5.0

Downloads: 128

Start in minutes with professional tracking: Includes GTM template and all integrated events for improved marketing, measurable conversions, and complete data control.

Annually €12.49* /month €179.88 * €149.90* /year 16.67% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

Cloud 6.4.0.0 - 6.6.10.4

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Quick start thanks to the included GTM template with all important shop events
Automatic event tracking for Analytics, Ads, and Remarketing – no manual effort
Full compatibility with common consent tools like Shopware Consent Manager, Cookiebot, Usercentrics
Enables data-driven decisions through accurate measurement of customer behavior
Integrated opt-out function for GDPR-friendly deactivation of tracking by customers

Features

Automatic tracking of e-commerce events: PageView, ViewItem, AddToCart, Purchase, and more.
GTM template with all events for direct use in the container.
Alternatively, tracking with Google Gtag (gtag.js) without Tag Manager.
Compatibility with Shopware Consent Manager, Cookiebot, Usercentrics, and more.
Opt-out mechanism for user-friendly data protection management.

Ideal for data-driven campaigns and targeted marketing.

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About the Extension

With the app “Google Tag Manager, Analytics 4 & Ads Tracking”, you connect your Shopware store with powerful Google marketing tools – efficiently, precisely, and data-driven.

All important e-commerce events such as page views, product views, cart actions, or purchases are automatically captured and passed to Google Analytics 4, Google Ads, and the Google Tag Manager.

With the included GTM template, you can start immediately without having to configure individual tags manually. This saves you time and allows you to focus on what truly matters: better decisions, more targeted marketing, and an optimized online store.

Your Benefits

This app brings you all the advantages of professional tracking – without any technical effort. You receive a supplied Google Tag Manager template, which makes it significantly easier to get started – no manual setup, no technical know-how required.

By automatically capturing all relevant e-commerce events such as product views, cart actions, purchases, and search queries, you gain a solid data foundation for your campaigns. This allows you to utilize your budget more effectively, manage remarketing strategies more efficiently, and make informed decisions based on real user data.

The app is fully compatible with common consent tools like the Shopware Consent Manager, Cookiebot, or Usercentrics. An integrated opt-out function also provides transparency and trust for your customers.

Supported Events

Page views (PageView)
Product views (ViewItem)
Product lists (ViewItemList)
Add to Cart / Remove from Cart
Begin Checkout / Checkout Steps
Purchases (Purchase)
Product searches (Search)

Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:

Shopware Cookie-Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Thus, visitors can explicitly agree to whether Google cookies may be set. Additionally, the app offers a handy opt-out link (see installation instructions), allowing users to disable website tracking themselves.

Note: Despite comprehensive data protection features, we assume no liability for possible data protection violations. GDPR compliance remains the responsibility of the respective site operator.

Where can I find support for my questions about this Shopware plugin?

You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Details

Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Latest update: 3 June 2025
Publication date: 20 August 2021
Version: 4.1.0
Category: Tracking

Resources

Reviews (1)

Average rating

5.0

Based on 1 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

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Support hat bei der Einrichtung geholfen, vielen Dank!

5.0

by Richard

8 August 2023 14:28

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 62
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

Where can I find support for my questions about this Shopware plugin?

You can simply send us a message at https://www.biloba-it.de/online-shop/shopware-plugins/#anfrage . We will be happy to help you.

Installation Guide

Install the app in your Shopware administration under Extensions → Apps → Upload & Install.

Setting up Google Tag Manager

You can find guidance for Google Tag Manager here:
Google Tag Manager Support

Log into your Google Tag Manager account or create a new one.
Create a new empty container for importing the default settings.
- For advanced users: You can also use an existing container and merge later. However, we highly recommend using a new container.
Download our prepared template:
bilobait_gtm_v1.json
Open the downloaded JSON file with a text editor.
Replace the following placeholders using "Find & Replace" with your individual values:
- ###ACCOUNT_ID###: Your Google Tag Manager Account ID (from the URL: /accounts/xxxxxxxxxx/)
- ###CONTAINER_ID###: Your Container ID (from the URL: /containers/xxxxxxxxxx/)
- ###CONTAINER_NAME###: Name of your GTM Container (visible in the GTM header)
- ###GTM_ID###: Your Google Tag Manager ID (Format: GTM-XXXXXXXX)
Double-check if all placeholders were correctly replaced.
Import the customized file in GTM under Admin → Import Container.
Optional: Delete tags you don´t need or add more as required.
Switch to the Variables section in GTM and fill in the following constants:
- 1.0# Google Analytics - Tag ID
- 2.0# Google Ads - Conversion ID
- 2.1# Google Ads - Label ID
Unsure where to find the IDs? In the FAQs below, we explain step-by-step where you can locate them.
Test all configurations using the Preview function and then publish them via Submit → Publish.

Important: Final Test

Thoroughly check the events in your shop in the browser. Ensure that all events are triggered correctly and that no tracking occurs if cookies are declined.

Configuration "Google Analytics (gtag.js)"

If you do not wish to use Google Tag Manager, you can alternatively work directly with the Google Analytics tracking code (gtag.js).

Enter your Google Analytics 4 Measurement ID in the format G-XXXXXXXXXX in the appropriate field.
Under “Which tracking integration would you like to use?” select the option Google Analytics (gtag.js).
Save the configuration.

From now on, the plugin automatically handles tracking via the gtag.js code – including all standard e-commerce events.

Configuration "Google Ads"

Do you want to capture Google Ads conversions and use enhanced conversion data? You can set up tracking in the plugin configuration with a few steps.

Enable the option “Enable Conversion Tracking”.
Enter your Google Ads Conversion ID.
Enter the associated Conversion Label.
(Optional) Enable the option “Enable Enhanced Conversion Data” if you wish to transmit additional user data like email address or phone number to Google Ads. This improves conversion attribution, especially for cross-device purchases.

Note: To use Enhanced Conversions, you must also activate this function in your Google Ads account and enable it accordingly.
Set up enhanced conversions following this Google Ads Guide.

Dynamic Remarketing

Select the appropriate feed type key in the app configuration:

retail, education, flights, hotel_rental, jobs, local, real_estate, travel, custom

Learn more: Google Ads Remarketing Documentation

Opt-out Link for Google Analytics

To allow users to disable tracking, add the following link to your privacy notice:

<a onclick="javascript:gaOptout();" >Click here to disable Google Analytics tracking for this website</a>

FAQ

Why are no events being fired anymore?
The most common causes are custom themes, custom consent managers, or ad blockers.

Where can I find my GA4 ID?
Create a property or go to your existing property in Google Analytics and navigate to Admin (bottom left) and then to "Data Streams." Select the appropriate data stream. The GA4 ID can be found on the top right (Measurement ID). Google Help%20displayed)

Important:
Disable other Google Analytics integrations when using this app.

Where can I find the Google Ads Conversion ID and Conversion Label?

Log in to Google Ads → Goals → Conversions → Summary. Open the desired conversion. Under Tag Setup, you will find the Conversion ID and Conversion Label.

Problems with the installation?

We are happy to assist you personally:

support@biloba-it.de
+49 711 13633800

Help us to help you!

Do you like the plugin or have suggestions for improvement? We appreciate your rating!

Google Tag Manager, Analytics 4 & Ads Tracking

Description

Highlights

Features

About the Extension

Your Benefits

Supported Events

Strong Data Protection – GDPR Compliant

Where can I find support for my questions about this Shopware plugin?

Do you need further customization?

Details

Resources

Reviews (1)

Support hat bei der Einrichtung geholfen, vielen Dank!

About the Extension Partner

Biloba IT

Partner Status

Details

Support