Ready This is an app especially developed for Shopware 6 Bronze certified
Google Gtag Tracking (Analytics UA / GA4, AdWords)

Google Gtag Tracking (Analytics UA / GA4, AdWords)

by Biloba IT (1) Ratings 54 Downloads
Current version:


To use the wish list, you must accept the necessary cookies. Accept cookies
Can be used in:
Not available
This extension cannot be used in a Shopware Cloud shop.
This app is available for Shopware 5
This manufacturer responds very quickly to support requests
  • bilob40131659169
  • Biloba IT
  • 1.1.2
  • 29 Jul 2021
  • de_DE en_GB
  • 6.0.0
    6.1.0 – 6.1.6
    6.2.0 – 6.2.3 – – – – – – – – –
The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on... more

Product information


  • Easy installation and configuration
  • Use with Google Analytics
  • Supports the Cookie Consent Tool from Shopware
  • Supports Optout Cookies


  • Use with Google Analytics
  • PageView Events
  • AddToCart Events
  • RemoveFromCart Events
  • Purchase-Events
  • BeginCheckout Events
  • ViewItemList Event
  • Search Event
  • Events for dynamic remarketing
  • Optout cookies


The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on websites. With it, pageviews and conversions can be transferred to Google services - e.g. Google Analytics.

With the "Tracking with Google Gtag.js" app, important e-commerce metrics, such as the shopping cart incl. value, or which products are called up, are tracked. Thus, the app can also be used for data collection for dynamic remarketing campaigns. The configuration is very simple: just enter the Google Analytics ID in the app configuration.

The following events are tracked in the shop:

1. pageView events 2. viewItemList event 3. addToCart events (incl. product, price) 4. removeFromCart events (incl. product, price) 5. purchase-events (incl. shopping cart) 6th BeginCheckout events (incl. shopping cart) 7. checkout step events 8. search event

Strong in data protection

Data protection and DSGVO are an important topic, which especially affects tracking and marketing apps. With the Gtag.js app, the use of the service can be realized as DSGVO compliant as possible. The app supports the Cookie Consent Tools of Shopware 6, so that the user can decide whether Google cookies may be set or not. In addition, the app supports an optout link(see installation instructions) so that the user can opt out of the website's tracking.

Planned features

  • Implementation of the ViewSearchResult event

Need more customization?

You want to customize more on your shop? Then get in touch with us! As a Shopware Partner Agency we do not only develop individual plugins but also support our customers from the idea to the shop, from the planning to the programming and the shop hosting. Just send us an email to or call us at +49 711 469793800.

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 1 reviews:



13 Aug 2020

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.


Installation manual

Upload the app in the administration under Extensions/Apps, install it, insert the required Google ID in the configuration and activate the app.

Optout link for Google Analytics

Our app supports an optout link that allows users to disable Google Analytics tracking in your store. To enable the optout link, please include the following HTML code on any page of your store (e.g. in the privacy notice): <a onclick="javascript:gaOptout();" href="#">Turn off Google Analytics tracking for this website here</a>.

Something went wrong with the installation?

If you need assistance with the installation of the plugin you are welcome to contact us. Just send us an email to or call us at +49 711 469793800.

Help us to help you!

If you like the plugin or have suggestions for our plugins, please leave us a review!


Version 1.1.2

  • Zwei Templates hinzugefügt, damit das AddToCart event auf cms-Seiten im Produktdetail funktionieren kann

Version 1.1.1

  • Fixed syntax error on finish page

Version 1.1.0

  • product.listingPrices replaced by product.cheapestPrice, shopware-config by config() and compatibility established with sw 6.4

Version 1.0.11

  • added Optout Cookies and updated texts

Version 1.0.10

  • added uninstall method with keepUserData and added the gtag search event

Version 1.0.9

  • added conversion config in analytics template

Version 1.0.8

  • added conversion label id and a condition in conversion event

Version 1.0.7

  • Feature: After the cookie constent manager is accepted the page view event is fired
  • Feature: Added Google Conversion ID
  • Feature: Plugin is now shown in the statics area of the constent management tool

Version 1.0.6

  • The composer was updated

Version 1.0.5

  • Required block and min version changed in composer

Version 1.0.4

  • analytics code moved to analytics template

Version 1.0.3

  • purchase Event fixed

Version 1.0.2

  • GtagId path had an Type-O

Version 1.0.1

  • Changed autoload name

Version 1.0.0

  • Initial version tracking with Google Gtag

Bundles (1)

No bundles available for the selected variant. Please select another variant for bundle offers.
Tracking 2 Extensions
Google Gtag Tracking (Analytics UA / GA4, AdWords)
Facebook Pixel Event Tracking
€ 131.10 * € 138.00 *
Open bundle
An error occurred while saving the bundle configuration.
Facebook Pixel Event Tracking
1x Facebook Pixel Event Tracking
Biloba IT   € 69.00 *

About the manufacturer

Biloba IT Biloba IT Shopware Business Partner Shopware Business Partner 55 Extensions 5 Ø Rating
Current version:


To use the wish list, you must accept the necessary cookies. Accept cookies

Recently viewed

Shopware Logo
Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.