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Google Gtag Tracking (Analytics UA / GA4, AdWords)

Google Gtag Tracking (Analytics UA / GA4, AdWords)

by Biloba IT (4) Ratings 289 Downloads
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Details
  • bilob40131659169m
  • Biloba IT
  • 3.1.0
  • 26 Feb 2024
  • de_DE en_GB es_ES fr_FR it_IT nl_NL pl_PL cs_CZ pt_PT de_CH da_DK bs_BA
  • 6.0.0
    6.1.0 – 6.1.6
    6.2.0 – 6.2.3
    6.3.0.0 – 6.3.0.2
    6.3.1.0 – 6.3.1.1
    6.3.2.0 – 6.3.2.1
    6.3.3.0 – 6.3.3.1
    6.3.4.0 – 6.3.4.1
    6.3.5.0 – 6.3.5.4
    6.4.0.0
    6.4.1.0 – 6.4.1.2
    6.4.2.0 – 6.4.2.1
    6.4.3.0 – 6.4.3.1
    6.4.4.0 – 6.4.4.1
    6.4.5.0 – 6.4.5.1
    6.4.6.0 – 6.4.6.1
    6.4.7.0
    6.4.8.0 – 6.4.8.2
    6.4.9.0
    6.4.10.0 – 6.4.10.1
    6.4.11.0 – 6.4.11.1
    6.4.12.0
    6.4.13.0
    6.4.14.0
    6.4.15.0 – 6.4.15.2
    6.4.16.0 – 6.4.16.1
    6.4.17.0 – 6.4.17.2
    6.4.18.0 – 6.4.18.1
    6.4.19.0
    6.4.20.0 – 6.4.20.2
    6.5.0.0
    6.5.1.0 – 6.5.1.1
    6.5.2.0 – 6.5.2.1
    6.5.3.0 – 6.5.3.3
    6.5.4.0 – 6.5.4.1
    6.5.5.0 – 6.5.5.2
    6.5.6.0 – 6.5.6.1
    6.5.7.0 – 6.5.7.4
    6.5.8.0 – 6.5.8.7
    6.6.0.0
The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on... more

Product information

Highlights

  • Easy installation and configuration
  • Use with Google Analytics
  • Supports the Cookie Consent Tool from Shopware
  • Supports optout cookies

Features

  • Use with Google Analytics
  • PageView events
  • AddToCart events
  • RemoveFromCart events
  • Purchase-Events
  • BeginCheckout events
  • ViewItemList event
  • Search event
  • Events for dynamic remarketing
  • Optout cookies

Description

The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on websites. With it, pageviews and conversions can be transferred to Google services - e.g. Google Analytics.

With the "Tracking with Google Gtag.js" app, important e-commerce metrics, such as the shopping cart including value, or which products are called up, are tracked. This means that the app can also be used to collect data for dynamic remarketing campaigns. The configuration is very simple: just enter the Google Analytics ID in the app configuration.

Universal Analytics

The following events are tracked in the store:

1. PageView events 2. viewItemList event 3. AddToCart events (incl. product, price) 4. removeFromCart events (incl. product, price) 5. purchase-events (incl. shopping cart) 6. beginCheckout events (incl. shopping cart) 7. checkoutStep events 8. search event

GA4

The following events are tracked in the store:

1st ViewItem event 2. viewItemList event 3. addToCart events (incl. product, price) 4. removeFromCart events (incl. product, price) 5. purchase-events (incl. shopping cart) 6. beginCheckout events (incl. shopping cart) 7. checkoutStep events, such as add_shipping_info and add_payment_info 8. search event

Strong in data protection

Data protection and DSGVO are an important topic, which especially affects tracking and marketing apps. With the Gtag.js app, the use of the service can be realized as DSGVO compliant as possible. The app supports the Cookie Consent Tools of Shopware 6, so that the user can decide whether Google cookies may be set or not. In addition, the app supports an optout link(see installation instructions) so that the user can opt out of the website's tracking.

IMPORTANT: Despite opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. The respective data protection compliance must be the responsibility of each site operator.

Planned features

  • Implementation of the ViewSearchResult event

You need more customizations?

You want to adapt more to your store? Then contact us! As a Shopware Partner Agency we do not only develop individual plugins but also support our customers from the idea to the store, from the planning to the programming and the store hosting. Just send us an email to support@biloba-it.de or call us at +49 711 13633800.

Read, write and discuss reviews... more

Customer reviews

Average customer rating from 4 reviews:

Total
Functionality
Usability
Documentation
Support

Problemlose Integration

21 Feb 2024

Sehr einfache Integration. Wir haben einige Plugins ausprobiert. Aber entweder waren diese zu kompliziert, da man den Google Tag Manager einrichten musste oder Sie haben mit unserem Theme und Consent Manager nicht zusammen funktioniert. Hier hat alles auf Anhieb funktioniert. Top!

Total
Functionality
Usability
Documentation
Support

Tolles Plugin

27 Jul 2022

Macht was es soll und der Support ist 1A.

Total
Functionality
Usability
Documentation
Support

Funktioniert nur teilweise

5 Dec 2021

Leider funktioniert bei dem Plugin Conversion Tracking (Google Ads) nicht. Test Event feuert nicht und Live Event feuert auch nicht. Alle Optionen probiert. Schade

Total
Functionality
Usability
Documentation
Support
Biloba IT
6 Dec 2021

Schade für diese Bewertung. Wir haben wirklich einen super Support und wir hätten das bestimmt gelöst, aber Sie hatten sich ja nicht einmal bei uns gemeldet und trotzdem 1 Stern für den Support gegeben, vielen Dank dafür ;) Ich vermute das ist ein Problem im Zusammenspiel mit Ihrem Theme, das kann vorkommen, aber dafür sind wir ja auch als Support da.

Danke

13 Aug 2020

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.

Total
Functionality
Usability
Documentation
Support

Configuration manual

Upload the app in the administration under Extensions/Apps, install it, insert the required Google ID in the configuration and activate the app.

Optional feature "Set up advanced conversions

Dynamic Remarketing

Please select the appropriate feed type key in the configuration, this key is necessary for dynamic remarketing. See link ([https://support.google.com/google-ads/answer/7305793?hl=de&ref_topic=10070037#zippy=]).

The following keys are available for selection:

  1. retail
  2. education
  3. flights
  4. hotel_rental
  5. jobs
  6. local
  7. real_estate
  8. travel
  9. custom

Optout link for Google Analytics You can control the events using [TagAssistant](https://tagassistant.google.com/).

Our app supports an optout link with which users can disable tracking via Google Analytics in your store. To enable the optout link, please include the following HTML code on any page of your store (e.g. in the privacy notice): <a onclick="javascript:gaOptout();" href="#">Turn off Google Analytics tracking for this website here</a>.

FAQ

  1. Why are events no longer being fired? - In most cases it is because you are using a custom theme, custom consent manager or adblocker.

  2. Where can I find the GA4 ID? - You first need to create a separate property in Google Analytics, after which you will find the GA4 ID (Measurement ID) there within the newly created property under "Data Streams - Web". Please click on the corresponding property. Now you will see the Measurement ID in the upper right corner. [GoogleDocs](https://support.google.com/analytics/answer/9539598?hl=de#:~:text=How%20to%20find%20my%20Measure,G%E2%80%9C%2DID)%20shown).

  3. Important: Please disable Shopware's Google Analytics integration and other plugins that do Google Analytics tracking when using our plugin. Parallel tracking can lead to unforeseen problems.

  4. Where can I find the conversion ID?

    • Log in to your Google Ads account.
    • Click on the tool icon (wrench icon) in the upper right corner of the screen.
    • Select "Measurement" and click on "Conversions" from the dropdown menu.
    • Select the conversion action for which you need the ID and click the pencil icon next to the conversion action name.
    • In the conversion action settings you will find the "Conversion ID".
  5. Where can I find the Google AdWordsID?

    • Log in to your Google Ads account.
    • Click on the tool icon (wrench icon) in the upper right corner of the screen.
    • Click on "Account information" in the "Setup" drop-down menu.
    • The AdWords ID will be displayed under "Account ID".
    • Alternatively, you can also check the URL of your AdWords account. The AdWords ID is displayed in the URL as "cid" followed by a number. For example: https://adwords.google.com/um/GetAccountSettings?__u=0&__c=1234567890&authuser=0 In this example, "1234567890" is the AdWords ID.

Something went wrong during installation?

If you need assistance with the installation of the plugin you are welcome to contact us. Just send us an email to support@biloba-it.de or call us at +49 711 13633800.

Help us to help you!

If you like the plugin or have suggestions for our plugins, please leave us a review!

Changelog

Version 3.1.0

  • Added support for Google Consent Mode V2

Version 2.1.0

  • Added support for Google Consent Mode V2

Version 1.4.0

  • Added support for Google Consent Mode V2

Version 3.0.0

  • Compiled Javascript for Shopware Version 6.6

Version 1.3.9

  • Price hiding for certain customer groups in standard product layout fixed

Version 2.0.6

  • Fixed hide price for specific customer groups

Version 1.3.8

  • Price hiding for certain customer groups Fixed.

Version 1.3.7

  • Price hiding for certain customer groups Fixed.

Version 1.3.6

  • In the config.xml a new multi-select for customer groups has been added and depending on the selection the price will be hidden.

Version 2.0.5

  • In the config.xml a new multi-select for customer groups has been added and depending on the selection the price will be hidden.

Version 2.0.4

  • Javascript condition integration adjusted.

Version 1.3.5

  • Javascript condition for integration adjusted.

Version 2.0.3

  • Added additional cookie consent compatibility for Consent Management Provider.

Version 1.3.4

  • Added additional cookie consent compatibility for Cookie Consent Tool CCM19 and Consent Management Provider.

Version 2.0.2

  • Deleted non existing template and added additon compatibility for CCM19 Consent Manager.

Version 2.0.1

  • Added new supported languages

Version 1.3.3

  • Added new supported languages

Version 1.3.2

  • Fixed Bug for Consent Manager

Version 2.0.0

  • Fixed Bug for Consent Manager and for remove_from_cart event

Version 1.3.1

  • Cookie Consent condition bug fixed.

Version 1.3.0

  • Added additional cookie consent compatibility for cookieBot, userCentrix and cookieFirst.

Version 1.2.1

  • Enhanced conversions option added

Version 1.2.0

  • Shipping Event Parameter Error fixed.

Version 1.1.9

  • Event select_content changed to select_item in GA4.

Version 1.1.8

  • Parameter problem fixed and a parameter in the DataLayer removed

Version 1.1.7

  • Events and parameters adapted to GA4. GA4 or UA id is recognised to use the correct events and parameters.

Version 1.1.6

  • Key google_business_vertical added

Version 1.1.5

  • Javascript needed to be compiled.

Version 1.1.4

  • Konfigurationslabel wurde korrigiert und bezüglich GA4 angepasst.

Version 1.1.3

  • Mehrfachfeuern der Events behoben durch das Prüfen auf, ob diese initialisiert wurden.

Version 1.1.2

  • Zwei Templates hinzugefügt, damit das AddToCart event auf cms-Seiten im Produktdetail funktionieren kann

Version 1.1.1

  • Fixed syntax error on finish page

Version 1.1.0

  • product.listingPrices replaced by product.cheapestPrice, shopware-config by config() and compatibility established with sw 6.4

Version 1.0.11

  • added Optout Cookies and updated texts

Version 1.0.10

  • added uninstall method with keepUserData and added the gtag search event

Version 1.0.9

  • added conversion config in analytics template

Version 1.0.8

  • added conversion label id and a condition in conversion event

Version 1.0.7

  • Feature: After the cookie constent manager is accepted the page view event is fired
  • Feature: Added Google Conversion ID
  • Feature: Plugin is now shown in the statics area of the constent management tool

Version 1.0.6

  • The composer was updated

Version 1.0.5

  • Required block and min version changed in composer

Version 1.0.4

  • analytics code moved to analytics template

Version 1.0.3

  • purchase Event fixed

Version 1.0.2

  • GtagId path had an Type-O

Version 1.0.1

  • Changed autoload name

Version 1.0.0

  • Initial version tracking with Google Gtag

About the Extension Partner

Shopware 6 Signet Shopware 6 ready Biloba IT Biloba IT Shopware Premium Extension Partner Shopware Bronze Partner Shopware Premium Extension Partner Shopware Bronze Partner 2 Certifications Developer SW5 0 Developer Advanced SW5 0 Template Designer SW5 0 Template Developer SW5 0 Developer SW6 1 Developer Advanced SW6 0 Solutions Specialist SW6 0 PaaS Specialist SW6 Template Designer SW6 1 Template Designer Advanced SW6 0 60 Extensions 5 Ø Rating
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