Google Tag Manager, GA4 & Google Ads (including server-side tracking)
Description
Highlights
About the Extension
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Detailed documentation incl. step-by-step guide
Professional event tracking for Shopware – simple, accurate, and GDPR-compliant
With this plugin, you can seamlessly integrate Google Tag Manager, Google Analytics 4 (GA4), and Google Ads conversion tracking into your Shopware store—without any coding. Capture key e-commerce metrics such as cart values, product views, and purchases, and use this data efficiently to build and manage effective, dynamic marketing campaigns.
Configuration is intentionally kept simple: just enter your Google Tag Manager or GA4 ID in the app configuration and start tracking right away. We provide a ready-made template for Google Tag Manager (GTM) that includes all supported events and can be imported directly into your GTM container.
Additionally, you can configure in the plugin whether gross or net prices—either with or without shipping costs—should be transmitted to Google Analytics or Google Ads.
The following events are supported:
- view_item_list: Captures the display of product lists, categories, or product sliders.
- view_item: Registers visits to product detail pages.
- add_to_cart: Documents adding items to the cart (including price and quantity).
- remove_from_cart: Captures removing items from the cart.
- view_cart: Registers visits to the cart page.
- begin_checkout: Marks the start of the checkout process.
- add_shipping_info: Captures the selection of the shipping method during checkout.
- add_payment_info: Registers the selection of the payment method during checkout.
- purchase: Sends all relevant data after a successful purchase (revenue, items, taxes).
- view_search_results: Documents on-site searches including the search terms used.
- select_item: Captures the deliberate selection (click) of a product from a list.
- page_view: Captures general page views and passes the URL and page title to GA4 according to the standard.
Why this plugin?
Instead of manually integrating complex tracking scripts or hiring external developers, this plugin provides an immediately usable solution for professional web tracking.
Integration with Google Tag Manager enables you to centrally manage and flexibly adjust all important tags—such as for GA4, Google Ads, or third-party providers. This saves time, reduces sources of error, and delivers the data you truly need—right where it matters: in your campaigns, your reporting, and your conversion optimization.
More transparency – less wasted spend
Thanks to precise event tracking, you can see exactly how customers behave in your store: which products they view, what they add to the cart, when they start checkout—or abandon it. This data is the foundation for informed marketing decisions, targeted remarketing, and an efficiently used advertising budget.
Strong privacy – GDPR-compliant
Tracking and privacy are not mutually exclusive: the app supports numerous consent managers, including:
- Shopware Cookie Consent Manager
- CookieBot
- CookieFirst
- UserCentrics
- CCM19
- CMP
This allows visitors to explicitly consent to whether Google cookies may be set. In addition, the app provides a convenient opt-out link (see installation guide) that users can use to disable website tracking themselves.
With external consent managers, you have full control over the classification within the consent manager. Choose flexibly in which cookie category (e.g., Technically required, Statistics, or Marketing) the tracking should be displayed.
Note: Despite extensive privacy features, we assume no liability for possible data protection violations. Compliance with the GDPR remains the responsibility of the respective site operator.
Optional consent-free Tag Manager snippet
Allows embedding an additional Google Tag Manager container—independent of the consent manager. Ideal for tags that should run regardless of consent.
New feature: Server-side tracking
The plugin now supports server-side tracking for Google Tag Manager and Google Analytics 4. With this feature, tracking data can be sent via your own server container instead of directly to Google.
Benefits of server-side tracking:
- Better data quality: Less data loss due to ad blockers and browser restrictions
- Higher performance: Less JavaScript in the browser means faster load times
- More privacy: You control which data is shared with third parties
- Longer cookie lifetimes: First-party cookies can be stored for longer
- Improved security: Sensitive data is processed server-side
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/doku/google-tag-manager/ you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 10 February 2026
- Publication date: 7 February 2020
- Version: 6.8.0
- Category: Tracking
Resources
Reviews (11)
Beste All-in-One-Lösung für GTM, GA4 & Ads-Tracking
Funktioniert sehr gut!
Empfehlung
das Plugin tut sein Dienst wie beschrieben, vielen Dank.
Bei der Installation hatte ich die kostenlose Unterstützung in Anspruch genommen, das hat sehr gut geklappt (und es wurde sich auch mehr Zeit genommen als vorgesehen), dies hat die Sache für mich noch einmal vereinfacht ?.
Gutes Plugin und super Support
Top Erweiterung für Google Tracking!
Die Einbindung von Google Analytics klappt reibungslos
funktioniert einwandfrei und war schnell eingerichtet
Funktion einwandfrei & Support sehr gut!
Problemlose Integration
Tolles Plugin
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2017
- Extensions: 64
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly