Google Tag Manager, Analytics 4 & Ads Tracking

by Biloba IT

Rating: 4.2

Downloads: 340

Integrate Google Tag Manager, Analytics 4, and Ads seamlessly into Shopware. Automatically track key events and conversions—flexible and compatible with popular consent managers.

Annually €12.42* /month €179.88 * €149.00* /year 17.17% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.6.10.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy integration of Google Tag Manager, Analytics 4, and Google Ads Conversion Tracking
Ready to use thanks to pre-built GTM template
Compatible with various consent managers like Shopware Consent Manager, CookieBot, UserCentrics, and more
Automatic collection of relevant e-commerce events like cart and checkout
Integrated opt-out function for easy tracking deactivation by users

Features

Integration of Google Tag Manager including pre-configured GTM template
Alternative tracking with google Gtag (gtag.js)
Compatibility with multiple consent managers (Shopware Consent Manager, CookieBot, CookieFirst, UserCentrics, CCM19, CMP)
Automatic capture of page views (PageView)
Product events: product views (ViewItem), product lists (ViewItemList)

Cart events: add (AddToCart), remove (RemoveFromCart)
Checkout events: BeginCheckout, Purchase, CheckoutStep
Support for dynamic remarketing campaigns
Capture of internal product search (Search)
Integrated opt-out function for users to self-disable tracking
Regular updates and extensions of events

Show more Show less

About the Extension

Professional Event Tracking for Shopware – simple, precise, and privacy-compliant

With this plugin, you can capture key e-commerce metrics such as cart values, product views, and purchases directly through Google Tag Manager and Google Analytics. Use your collected data efficiently to build impactful and dynamic remarketing campaigns.

The configuration is intentionally kept simple: just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking immediately. We provide a ready-made template for Google Tag Manager (GTM) that contains all supported events and can be directly imported into your GTM container.

The following events are supported:

PageView
ViewItem
ViewItemList
AddToCart (including price)
RemoveFromCart (including price)
Purchase (including cart value)
BeginCheckout (including cart value)
CheckoutStep (e.g., shipping and payment information)
Search (product search)

Tracking and privacy protection are not mutually exclusive: The app supports numerous consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Thus, visitors can explicitly agree to allow Google cookies. Additionally, the app offers a handy opt-out link (see installation guide) so users can disable website tracking themselves.

Note: Despite extensive privacy features, we assume no liability for potential data protection violations. Compliance with the GDPR remains the responsibility of the respective site operator.

Planned Extensions:

Integration of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Details

Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Latest update: 18 March 2025
Publication date: 7 February 2020
Version: 5.0.1
Category: Tracking

Resources

Reviews (5)

Average rating

4.2

Based on 5 reviews

4.2 Functionality

4.2 Usability

4.2 Documentation

4.2 Support

Write a review

If you downloaded this extension you can write a review in the Shopware Account.

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Sort by

Funktion einwandfrei & Support sehr gut!

5.0

by wohnfitz GmbH

13 March 2025 06:37

Die Funktion des Plugins ist wie gewünscht. Der Support sehr gut und schnell. Empfehlenswert!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Problemlose Integration

5.0

by Matthias Rehberg

21 February 2024 08:34

Sehr einfache Integration. Wir haben einige Plugins ausprobiert. Aber entweder waren diese zu kompliziert, da man den Google Tag Manager einrichten musste oder Sie haben mit unserem Theme und Consent Manager nicht zusammen funktioniert. Hier hat alles auf Anhieb funktioniert. Top!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin

5.0

by Ingo Dobrounig

27 July 2022 15:09

Macht was es soll und der Support ist 1A.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktioniert nur teilweise

1.0

by Soheil Hosseini

5 December 2021 23:57

Leider funktioniert bei dem Plugin Conversion Tracking (Google Ads) nicht. Test Event feuert nicht und Live Event feuert auch nicht. Alle Optionen probiert. Schade

1.0 Functionality

1.0 Usability

1.0 Documentation

1.0 Support

by Biloba IT 6 December 2021 07:23

Schade für diese Bewertung. Wir haben wirklich einen super Support und wir hätten das bestimmt gelöst, aber Sie hatten sich ja nicht einmal bei uns gemeldet und trotzdem 1 Stern für den Support gegeben, vielen Dank dafür ;) Ich vermute das ist ein Problem im Zusammenspiel mit Ihrem Theme, das kann vorkommen, aber dafür sind wir ja auch als Support da.

Danke

5.0

by René

13 August 2020 09:24

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 61
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Installation Guide

Install the app in your Shopware Administration under Extensions → Apps → Upload & Install.

Setting up Google Tag Manager

Guidance for Google Tag Manager can be found here:
Google Tag Manager Support

Log in to your Google Tag Manager account or create a new account.
Create a new empty container for importing standard settings.
- For advanced users: You can also use an existing container and merge it later. However, we strongly recommend creating a new container.
Download our finished template: bilobait_gtm_v1.json
Open the downloaded JSON file with a text editor.
Replace the following placeholders using "Find & Replace" with your individual values:
- ###ACCOUNT_ID###: Your Google Tag Manager Account ID (from the URL: /accounts/xxxxxxxxxx/).
- ###CONTAINER_ID###: Your Container ID (from the URL: /containers/xxxxxxxxxx/).
- ###CONTAINER_NAME###: Name of your GTM container (visible in the GTM header).
- ###GTM_ID###: Your Google Tag Manager ID (format: GTM-XXXXXXXX).
Double-check that all placeholders have been correctly replaced.
Import the adjusted file in GTM under Admin → Import Container.
Delete tags you don´t need or add more as needed.
In GTM, switch to the Variables section on the left and fill in all constants starting with X.X# ....
Check all settings with the Preview function, then publish them via Submit → Publish.

Important: Final Test

Thoroughly check the events in your shop in the browser. Ensure that all events are triggered correctly and that no tracking occurs if cookies are rejected.

Setting up Google Analytics

Enter your Google Analytics ID in the app configuration and activate the app.

Advanced Configuration

Enhanced Conversions (optional)

Enable the option in the plugin.
Set up enhanced conversions following this Google Ads Guide. Choose the "Universal Website Tag" as the tag type and then "Edit code".

Dynamic Remarketing

Select the appropriate feed type key in the app configuration:

retail, education, flights, hotel_rental, jobs, local, real_estate, travel, custom

More information: Google Ads Remarketing Documentation

Opt-out Link for Google Analytics

To allow users to disable tracking, add the following link to your privacy notices:

<a onclick="javascript:gaOptout();" >Disable Google Analytics Tracking for this website here</a>

FAQ

Why are no events being triggered anymore?
The most common causes are custom themes, custom consent managers or ad blockers.

Where can I find my GA4 ID?
Create a property in Google Analytics and navigate to "Data Streams → Web". The GA4 ID is located at the top right (Measurement ID). Google Help

Important:
Deactivate other Google Analytics integrations if you are using this app.

Where can I find the Conversion ID?

Log in to Google Ads → Tools icon → Measurement → Conversions. Open the desired conversion, where you´ll find the Conversion ID.

Where can I find my Google AdWords ID?

Google Ads account → Tools icon → Setup → Account information → Account ID.

Alternatively, check the URL: The ID follows after __c= in the URL.

Problems with the installation?

We are happy to assist you personally:

? support@biloba-it.de
? +49 711 13633800

Help us help you!

Do you like the plugin or have suggestions for improvement? We would appreciate your feedback!

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Can this plugin also be customized?

Yes, we are happy to customize the plugin to your individual requirements. Simply send us a message to support@biloba-it.de .

Google Tag Manager, Analytics 4 & Ads Tracking

Description

Highlights

Features

About the Extension

The following events are supported:

Strong Privacy Protection – GDPR compliant

Planned Extensions:

Where can I find support for my questions about this Shopware plugin?

Do you need further customization?

Details

Resources

Reviews (5)

Funktion einwandfrei & Support sehr gut!

Problemlose Integration

Tolles Plugin

Funktioniert nur teilweise

Danke

About the Extension Partner

Biloba IT

Partner Status

Details

Support