Google Analytics 4 & Google Ads Tracking (Gtag)

by Biloba IT

Rating: 4.0

Downloads: 318

Web event tracking with gtag.js: Supports Google Analytics, Google Ads, and Google Remarketing. Transmit pageviews and conversions simultaneously for optimal performance.

Annually €12.42* /month €179.88 * €149.00* /year 17.17% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.6.7.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy installation and configuration
Usage with Google Analytics
Supports the Shopware cookie consent tool
Supports opt-out cookies

Features

Usage with Google Analytics
PageView Events
AddToCart Events
RemoveFromCart Events
Purchase Events

BeginCheckout Events
ViewItemList Events
Search Events
Events for dynamic remarketing
Opt-out of cookies

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About the Extension

The Google gtag.js (Global Site Tag) is a JavaScript library to simplify event tracking on websites. It allows for the transmission of pageviews and conversions to Google services, such as Google Analytics.

With the “Tracking with Google Gtag.js” app, important e-commerce metrics, such as cart value from purchases or which products are viewed, are tracked. This makes the app useful for data collection for dynamic remarketing campaigns. The configuration is straightforward: you only need to enter the Google Analytics ID in the app configuration.

Universal Analytics

The following events are tracked in the shop:

PageView events
ViewItemList event
AddToCart events (including product, price)
RemoveFromCart events (including product, price)
Purchase events (including cart)
BeginCheckout events (including cart)
CheckoutStep events
Search event

GA4

The following events are tracked in the shop:

ViewItem event
ViewItemList event
AddToCart events (including product, price)
RemoveFromCart events (including product, price)
Purchase events (including cart)
BeginCheckout events (including cart)
CheckoutStep events, such as add_shipping_info and add_payment_info
Search event

Strong on Data Protection

Data protection and GDPR are important topics, especially concerning tracking and marketing apps. With the Gtag.js app, the service can be used as GDPR-compliant as possible. The app supports the Shopware 6 cookie consent tool, allowing users to decide whether Google cookies may be set or not. Additionally, the app supports an opt-out link (see installation guide), allowing users to opt-out of website tracking.

IMPORTANT: Despite the opt-in or opt-out feature, Biloba IT assumes no liability for data protection violations. Each site owner must independently ensure data protection compliance.

Planned Features

Implementation of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Details

Available: English, German
Latest update: 14 October 2024
Publication date: 7 February 2020
Version: 3.1.2
Category: Tracking

Resources

Reviews (4)

Average rating

4.0

Based on 4 reviews

4.0 Functionality

4.0 Usability

4.0 Documentation

4.0 Support

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Problemlose Integration

5.0

by Matthias Rehberg

21 February 2024 08:34

Sehr einfache Integration. Wir haben einige Plugins ausprobiert. Aber entweder waren diese zu kompliziert, da man den Google Tag Manager einrichten musste oder Sie haben mit unserem Theme und Consent Manager nicht zusammen funktioniert. Hier hat alles auf Anhieb funktioniert. Top!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin

5.0

by Ingo Dobrounig

27 July 2022 15:09

Macht was es soll und der Support ist 1A.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Danke

5.0

by René

13 August 2020 09:24

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktioniert nur teilweise

1.0

by Soheil Hosseini

5 December 2021 23:57

Leider funktioniert bei dem Plugin Conversion Tracking (Google Ads) nicht. Test Event feuert nicht und Live Event feuert auch nicht. Alle Optionen probiert. Schade

1.0 Functionality

1.0 Usability

1.0 Documentation

1.0 Support

by Biloba IT 6 December 2021 07:23

Schade für diese Bewertung. Wir haben wirklich einen super Support und wir hätten das bestimmt gelöst, aber Sie hatten sich ja nicht einmal bei uns gemeldet und trotzdem 1 Stern für den Support gegeben, vielen Dank dafür ;) Ich vermute das ist ein Problem im Zusammenspiel mit Ihrem Theme, das kann vorkommen, aber dafür sind wir ja auch als Support da.