Google Gtag Tracking (Analytics UA / GA4, AdWords)
Description
Highlights
About the Extension
The Google gtag.js (Global Site Tag) is a Javascript library to simplify event tracking on websites. With it, pageviews and conversions can be transferred to Google services - e.g. Google Analytics.
With the "Tracking with Google Gtag.js" app, important e-commerce metrics, such as the shopping cart including value, or which products are called up, are tracked. This means that the app can also be used to collect data for dynamic remarketing campaigns. The configuration is very simple: just enter the Google Analytics ID in the app configuration.
Universal Analytics
The following events are tracked in the store:
1. PageView events 2. viewItemList event 3. AddToCart events (incl. product, price) 4. removeFromCart events (incl. product, price) 5. purchase-events (incl. shopping cart) 6. beginCheckout events (incl. shopping cart) 7. checkoutStep events 8. search eventGA4
The following events are tracked in the store:
1st ViewItem event 2. viewItemList event 3. addToCart events (incl. product, price) 4. removeFromCart events (incl. product, price) 5. purchase-events (incl. shopping cart) 6. beginCheckout events (incl. shopping cart) 7. checkoutStep events, such as add_shipping_info and add_payment_info 8. search eventStrong in data protection
Data protection and DSGVO are an important topic, which especially affects tracking and marketing apps. With the Gtag.js app, the use of the service can be realized as DSGVO compliant as possible. The app supports the Cookie Consent Tools of Shopware 6, so that the user can decide whether Google cookies may be set or not. In addition, the app supports an optout link(see installation instructions) so that the user can opt out of the website's tracking.
IMPORTANT: Despite opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. The respective data protection compliance must be the responsibility of each site operator.
Planned features
- Implementation of the ViewSearchResult event
You need more customizations?
You want to adapt more to your store? Then contact us! As a Shopware Partner Agency we do not only develop individual plugins but also support our customers from the idea to the store, from the planning to the programming and the store hosting. Just send us an email to support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bosnian, Czech, Danish, Polish, Portuguese, Spanish, Swiss German
- Latest update: 2 July 2024
- Publication date: 7 February 2020
- Version: 3.1.0
- Category: Tracking
Resources
Reviews (4)
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About the Extension Partner
Biloba IT
Partner Status
Bronze Partner
Premium Extension Partner
Details
- Rating: 4.9
- Partner since: 12 April 2017
- Extensions: 61
- Certifications: 2
- Country: Germany
Support
- Support languages: German, English
- Support response time: Very quickly