Google Tag Manager, Analytics 4 & Ads Tracking

by Biloba IT

Rating: 4.4

Downloads: 349

Integrate Google Tag Manager, Analytics 4, and Ads seamlessly with Shopware. Automatic tracking of key events and conversions—flexible and compatible with popular consent managers.

Annually €12.42* /month €179.88 * €149.00* /year 17.17% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.6.10.4

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Simple integration of Google Tag Manager, Analytics 4, and Google Ads Conversion Tracking
Compatible with various consent managers such as Shopware Consent Manager, CookieBot, UserCentrics, and more
Automatic capture of relevant e-commerce events like product views, cart, and checkout
Provided GTM template for a quick start without manual configuration. All important e-commerce events are pre-configured
Support for Google Consent Mode V2 (ad_storage, analytics_storage, ad_user_data, and ad_personalization)

Features

Integration of Google Tag Manager including pre-built GTM template
Alternative tracking with Google Gtag (gtag.js)
Compatibility with multiple consent managers (Shopware Consent Manager, CookieBot, CookieFirst, UserCentrics, CCM19, CMP)
Automatic capture of page views (PageView)
Product events: product views (ViewItem), product lists (ViewItemList)

Cart events: add to cart (AddToCart), remove from cart (RemoveFromCart)
Checkout events: BeginCheckout, Purchase, CheckoutStep
Support for dynamic remarketing campaigns
Capture of internal product search (Search)
Integrated opt-out feature for easy user tracking deactivation
Regular updates and extensions of events

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About the Extension

Professional Event Tracking for Shopware – simple, precise, and privacy-compliant

With this plugin, you seamlessly integrate the Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking into your Shopware shop – without any programming effort. Capture essential e-commerce metrics such as cart values, product views, and purchases and use this data effectively to build and manage impactful and dynamic marketing campaigns.

The configuration is deliberately kept simple: Just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking immediately. We provide a ready-made template for the Google Tag Manager (GTM) that includes all supported events and can be directly imported into your GTM container.

Supported events:

PageView
ViewItem
ViewItemList
AddToCart
RemoveFromCart
Purchase
BeginCheckout
CheckoutStep
Search

Why this plugin?

Instead of integrating complex tracking scripts manually or hiring external developers, this plugin offers you a ready-to-use solution for professional web tracking.

The integration with the Google Tag Manager allows you to centrally control and flexibly adjust all important tags – for Analytics, Ads, or third parties. This saves time, reduces errors, and delivers the data you really need – directly where they have an impact: in your campaigns, your reporting, and your conversion optimization.

More transparency – less scattergun approach

Thanks to precise event tracking, you can see exactly how customers behave in your shop: which products they view, what they add to their cart, when they start – or abandon – the checkout process. This data forms the basis for informed marketing decisions, targeted remarketing, and an efficiently used advertising budget.

Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Visitors can explicitly agree on whether Google cookies are allowed to be set. Additionally, the app offers a practical opt-out link (see installation instructions), allowing users to deactivate website tracking themselves.

Note: Despite extensive data protection features, we assume no liability for potential data protection violations. Ensuring GDPR compliance remains the responsibility of the respective site operator.

Planned extensions:

Integration of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Professional Event Tracking for Shopware – simple, precise, and privacy-compliant

Supported events:

PageView
ViewItem
ViewItemList
AddToCart
RemoveFromCart
Purchase
BeginCheckout
CheckoutStep
Search

Why this plugin?

Instead of integrating complex tracking scripts manually or hiring external developers, this plugin offers you a ready-to-use solution for professional web tracking.

More transparency – less scattergun approach

Tracking and data protection are not mutually exclusive: The app supports numerous consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Planned extensions:

Integration of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

Details

Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Latest update: 3 June 2025
Publication date: 7 February 2020
Version: 6.1.0
Category: Tracking

Resources

Reviews (7)

Average rating

4.4

Based on 7 reviews

4.4 Functionality

4.4 Usability

4.4 Documentation

4.4 Support

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Die Einbindung von Google Analytics klappt reibungslos

5.0

by Michael

17 April 2025 10:20

Sehr hilfreiches Plugin! Die Einbindung von Google Analytics klappt reibungslos und spart viel Zeit. Besonders gut gefällt mir, dass auch erweiterte Tracking-Funktionen unterstützt werden. Absolute Empfehlung für jeden Shopware-User!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

funktioniert einwandfrei und war schnell eingerichtet

5.0

by Raimund

17 April 2025 10:13

Das Plugin funktioniert einwandfrei und war schnell eingerichtet. Die Integration von Google Analytics in Shopware 6 ist damit super einfach. Klare Empfehlung für alle, die ihre Daten im Blick behalten wollen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktion einwandfrei & Support sehr gut!

5.0

by wohnfitz GmbH

13 March 2025 06:37

Die Funktion des Plugins ist wie gewünscht. Der Support sehr gut und schnell. Empfehlenswert!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Problemlose Integration

5.0

by Matthias Rehberg

21 February 2024 08:34

Sehr einfache Integration. Wir haben einige Plugins ausprobiert. Aber entweder waren diese zu kompliziert, da man den Google Tag Manager einrichten musste oder Sie haben mit unserem Theme und Consent Manager nicht zusammen funktioniert. Hier hat alles auf Anhieb funktioniert. Top!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin

5.0

by Ingo Dobrounig

27 July 2022 15:09

Macht was es soll und der Support ist 1A.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktioniert nur teilweise

1.0

by Soheil Hosseini

5 December 2021 23:57

Leider funktioniert bei dem Plugin Conversion Tracking (Google Ads) nicht. Test Event feuert nicht und Live Event feuert auch nicht. Alle Optionen probiert. Schade

1.0 Functionality

1.0 Usability

1.0 Documentation

1.0 Support

by Biloba IT 6 December 2021 07:23

Schade für diese Bewertung. Wir haben wirklich einen super Support und wir hätten das bestimmt gelöst, aber Sie hatten sich ja nicht einmal bei uns gemeldet und trotzdem 1 Stern für den Support gegeben, vielen Dank dafür ;) Ich vermute das ist ein Problem im Zusammenspiel mit Ihrem Theme, das kann vorkommen, aber dafür sind wir ja auch als Support da.

Danke

5.0

by René

13 August 2020 09:24

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 62
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Installation Guide

Install the app in your Shopware Administration under Extensions → Apps → Upload & Install.

Set Up Google Tag Manager

You can find guidance for Google Tag Manager here:
Google Tag Manager Support

Log in to your Google Tag Manager account or create a new account.
Create a new empty container for importing the standard settings.
- For Advanced Users: You can also use an existing container and merge later, but we strongly recommend using a new container.
Download our finished template:
bilobait_gtm_v1.json
Open the downloaded JSON file with a text editor.
Replace the following placeholders using "Find & Replace" with your individual values:
- ###ACCOUNT_ID###: Your Google Tag Manager Account ID (from the URL: /accounts/xxxxxxxxxx/)
- ###CONTAINER_ID###: Your Container ID (from the URL: /containers/xxxxxxxxxx/)
- ###CONTAINER_NAME###: Your GTM Container name (visible in the GTM header)
- ###GTM_ID###: Your Google Tag Manager ID (format: GTM-XXXXXXXX)
Double-check that all placeholders have been correctly replaced.
Import the customized file in GTM under Admin → Import Container.
Optional: Delete tags you don´t need or add more as required.
Go to Variables in GTM and fill in the following constants:
- 1.0# Google Analytics - Tag ID
- 2.0# Google Ads - Conversion ID
- 2.1# Google Ads - Label ID
Unsure where to find the IDs? In the FAQs below, we explain step by step where to locate them.
Use the Preview feature to check all settings and then publish via Submit → Publish.

Important: Final Test

Thoroughly check the events in your shop via the browser to ensure all events are triggered correctly, and that no tracking occurs if cookies are declined.

Configuration "Google Analytics (gtag.js)"

If you do not wish to use Google Tag Manager, you can alternatively work directly with the Google Analytics tracking code (gtag.js).

Enter your Google Analytics 4 Measurement ID in the format G-XXXXXXXXXX in the appropriate field.
Under "Which tracking integration would you like to use?", select the option Google Analytics (gtag.js).
Save the configuration.

The plugin will now automatically handle tracking via gtag.js code – including all standard e-commerce events.

Configuration "Google Ads"

Do you want to record Google Ads conversions and use enhanced conversion data? You can set up the tracking in the plugin configuration in a few steps.

Enable the option "Activate Conversion Tracking".
Enter your Google Ads Conversion ID.
Enter the corresponding Conversion Label.
(Optional) Enable the option "Activate Enhanced Conversion Data" if you want to send additional user data such as email address or phone number to Google Ads. This improves conversion attribution, especially for cross-device purchases.

Note: To use enhanced conversions, you must also activate this feature in your Google Ads account and enable it accordingly.
Set up enhanced conversions following this Google Ads Guide.

Dynamic Remarketing

Select the appropriate feed type key in the app configuration:

retail, education, flights, hotel_rental, jobs, local, real_estate, travel, custom

Learn more: Google Ads Remarketing Documentation

Opt-Out Link for Google Analytics

To allow users to disable tracking, add the following link to your privacy notices:

<a onclick="javascript:gaOptout();" >Disable Google Analytics tracking for this website here</a>

FAQ

Why are no more events being fired?
The most common cause are custom themes, custom consent managers, or ad blockers.

Where can I find my GA4 ID?
Create a property or go to your existing property in Google Analytics and navigate to Admin (bottom left) then to "Data Streams". Select the corresponding data stream. The GA4 ID is found at the top right (Measurement ID). Google Help%20angezeigt)

Important:
Disable other Google Analytics integrations when using this app.

Where can I find the Google Ads Conversion ID or Conversion Label?

Log in to Google Ads → Goals → Conversions → Summary. Open the desired conversion. Under Tag Setup, you will find the Conversion ID and Conversion Label.

Problems with the Installation?

We are happy to assist you personally:

support@biloba-it.de
+49 711 13633800

Help Us Help You!

Do you like the plugin or have suggestions for improvement? We appreciate your feedback!

Google Tag Manager, Analytics 4 & Ads Tracking

Description

Highlights

Features

About the Extension

Supported events:

Why this plugin?

More transparency – less scattergun approach

Strong data protection – GDPR-compliant

Planned extensions:

Where can I find support for my questions about this Shopware plugin?

Do you need further customization?

Details

Resources

Reviews (7)

Die Einbindung von Google Analytics klappt reibungslos

funktioniert einwandfrei und war schnell eingerichtet

Funktion einwandfrei & Support sehr gut!

Problemlose Integration

Tolles Plugin

Funktioniert nur teilweise

Danke

About the Extension Partner

Biloba IT

Partner Status

Details

Support