Google Tag Manager, Analytics 4 & Ads Tracking

by Biloba IT

Rating: 4.4

Downloads: 343

Integrate Google Tag Manager, Analytics 4, and Ads seamlessly into Shopware. Automatic tracking of key events and conversions—flexible and compatible with popular consent managers.

Annually €12.42* /month €179.88 * €149.00* /year 17.17% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.6.10.3

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy integration of Google Tag Manager, Analytics 4, and Google Ads Conversion Tracking
Compatible with various consent managers like Shopware Consent Manager, CookieBot, UserCentrics, etc.
Automatic capture of relevant e-commerce events like cart and checkout
Integrated opt-out function for easy tracking deactivation by users
Support for Google Consent Mode V2 (ad_storage, analytics_storage, ad_user_data, and ad_personalization)

Features

Integration of Google Tag Manager including pre-made GTM template
Alternative tracking with the Google Gtag (gtag.js)
Compatibility with multiple consent managers (Shopware Consent Manager, CookieBot, CookieFirst, UserCentrics, CCM19, CMP)
Automatic capture of page views (PageView)
Product events: product views (ViewItem), product lists (ViewItemList)

Cart events: add (AddToCart), remove (RemoveFromCart)
Checkout events: BeginCheckout, Purchase, CheckoutStep
Support for dynamic remarketing campaigns
Capture of internal product search (Search)
Integrated opt-out function for users to self-disable tracking
Regular updates and extensions of events

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About the Extension

Professional Event Tracking for Shopware – easy, precise, and privacy-compliant

With this plugin, you capture crucial e-commerce metrics like cart values, product views, and purchases directly via Google Tag Manager and Google Analytics. Utilize your collected data efficiently to build impactful and dynamic remarketing campaigns.

The configuration is intentionally kept simple: just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking immediately. We provide a ready-made template for Google Tag Manager (GTM) that contains all supported events and can be directly imported into your GTM container.

The following events are supported:

PageView (page views)
ViewItem (product view)
ViewItemList (product lists)
AddToCart (add product to cart including price)
RemoveFromCart (remove product from cart including price)
Purchase (checkout completion including cart value)
BeginCheckout (start of checkout including cart value)
CheckoutStep (e.g. shipping and payment information)
Search (product search)

Tracking and privacy are not mutually exclusive: The app supports various consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Thus, visitors can explicitly consent to whether Google cookies may be set. Additionally, the app offers a practical opt-out link (see installation guide), allowing users to disable website tracking themselves.

Note: Despite extensive privacy features, we assume no liability for potential privacy violations. Compliance with the GDPR remains the responsibility of the respective site operator.

Planned Extensions:

Integration of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Details

Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Latest update: 8 April 2025
Publication date: 7 February 2020
Version: 5.0.1
Category: Tracking

Resources

Reviews (7)

Average rating

4.4

Based on 7 reviews

4.4 Functionality

4.4 Usability

4.4 Documentation

4.4 Support

Write a review

If you downloaded this extension you can write a review in the Shopware Account.

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Die Einbindung von Google Analytics klappt reibungslos

5.0

by Michael

17 April 2025 10:20

Sehr hilfreiches Plugin! Die Einbindung von Google Analytics klappt reibungslos und spart viel Zeit. Besonders gut gefällt mir, dass auch erweiterte Tracking-Funktionen unterstützt werden. Absolute Empfehlung für jeden Shopware-User!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

funktioniert einwandfrei und war schnell eingerichtet

5.0

by Raimund

17 April 2025 10:13

Das Plugin funktioniert einwandfrei und war schnell eingerichtet. Die Integration von Google Analytics in Shopware 6 ist damit super einfach. Klare Empfehlung für alle, die ihre Daten im Blick behalten wollen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktion einwandfrei & Support sehr gut!

5.0

by wohnfitz GmbH

13 March 2025 06:37

Die Funktion des Plugins ist wie gewünscht. Der Support sehr gut und schnell. Empfehlenswert!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Problemlose Integration

5.0

by Matthias Rehberg

21 February 2024 08:34

Sehr einfache Integration. Wir haben einige Plugins ausprobiert. Aber entweder waren diese zu kompliziert, da man den Google Tag Manager einrichten musste oder Sie haben mit unserem Theme und Consent Manager nicht zusammen funktioniert. Hier hat alles auf Anhieb funktioniert. Top!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin

5.0

by Ingo Dobrounig

27 July 2022 15:09

Macht was es soll und der Support ist 1A.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktioniert nur teilweise

1.0

by Soheil Hosseini

5 December 2021 23:57

Leider funktioniert bei dem Plugin Conversion Tracking (Google Ads) nicht. Test Event feuert nicht und Live Event feuert auch nicht. Alle Optionen probiert. Schade

1.0 Functionality

1.0 Usability

1.0 Documentation

1.0 Support

by Biloba IT 6 December 2021 07:23

Schade für diese Bewertung. Wir haben wirklich einen super Support und wir hätten das bestimmt gelöst, aber Sie hatten sich ja nicht einmal bei uns gemeldet und trotzdem 1 Stern für den Support gegeben, vielen Dank dafür ;) Ich vermute das ist ein Problem im Zusammenspiel mit Ihrem Theme, das kann vorkommen, aber dafür sind wir ja auch als Support da.

Danke

5.0

by René

13 August 2020 09:24

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 62
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Installation Guide

Install the app in your Shopware administration under Extensions → Apps → Upload & Install.

Set Up Google Tag Manager

Find help on Google Tag Manager here:
Google Tag Manager Support

Log in to your Google Tag Manager account or create a new account.
Create a new empty container for the import of the standard settings.
- For advanced users: You can also use an existing container and merge later. However, we strongly recommend using a new container.
Download our finished template: bilobait_gtm_v1.json
Open the downloaded JSON file with a text editor.
Replace the following placeholders using "Find & Replace" with your individual values:
- ###ACCOUNT_ID###: Your Google Tag Manager Account ID (from the URL: /accounts/xxxxxxxxxx/).
- ###CONTAINER_ID###: Your Container ID (from the URL: /containers/xxxxxxxxxx/).
- ###CONTAINER_NAME###: Name of your GTM container (visible in the GTM header).
- ###GTM_ID###: Your Google Tag Manager ID (format: GTM-XXXXXXXX).
Double-check that all placeholders have been correctly replaced.
Import the adjusted file into GTM under Admin → Import Container.
Delete tags you don´t need or add more as necessary.
In GTM, switch to the Variables section on the left and fill out all constants that start with X.X# ....
Check all settings with the Preview Function, then publish them through Submit → Publish.

Important: Final Test

Thoroughly check the events in your shop in the browser. Ensure that all events are triggered correctly and no tracking takes place when cookies are declined.

Set Up Google Analytics

Enter your Google Analytics ID in the app configuration and activate the app.

Advanced Configuration

Enhanced Conversions (optional)

Enable the option in the plugin.
Set up enhanced conversions following this Google Ads Guide. Choose "Global Site Tag" as the tag type and then "Edit Code".

Dynamic Remarketing

Select the appropriate feed type key in the app configuration:

retail, education, flights, hotel_rental, jobs, local, real_estate, travel, custom

More information: Google Ads Remarketing Documentation

Opt-Out Link for Google Analytics

To allow users to disable tracking, add the following link to your privacy policy:

<a onclick="javascript:gaOptout();" >Disable Google Analytics Tracking for this website here</a>

FAQ

Why are events no longer firing?
The most common cause is custom themes, custom consent managers, or ad blockers.

Where can I find my GA4 ID?
Create a property in Google Analytics and navigate to "Data Streams → Web". The GA4 ID is located at the top right (Measurement ID). Google Help%20is%20displayed)

Important:
Disable other Google Analytics integrations when using this app.

Where can I find the Conversion ID?

Sign in to Google Ads → Tool icon → Measurement → Conversions. Open the desired conversion where you will find the Conversion ID.

Where can I find my Google AdWords ID?

Google Ads account → Tool icon → Setup → Account information → Account ID.

Alternatively, check the URL: The ID follows __c= in the URL.

Issues with Installation?

We are happy to assist you personally:

? support@biloba-it.de
? +49 711 13633800

Help Us Help You!

Do you like the plugin or have suggestions for improvement? We appreciate your feedback!

Google Tag Manager, Analytics 4 & Ads Tracking

Description

Highlights

Features

About the Extension

The following events are supported:

Strong Data Privacy – GDPR compliant

Planned Extensions:

Where can I find support for my questions about this Shopware plugin?

Do you need further customization?

Details

Resources

Reviews (7)

Die Einbindung von Google Analytics klappt reibungslos

funktioniert einwandfrei und war schnell eingerichtet

Funktion einwandfrei & Support sehr gut!

Problemlose Integration

Tolles Plugin

Funktioniert nur teilweise

Danke

About the Extension Partner

Biloba IT

Partner Status

Details

Support