Google Tag Manager, Analytics 4 & Ads Tracking
Description
Highlights
About the Extension
Professional Event Tracking for Shopware – simple, precise, and privacy-compliant
With this plugin, you seamlessly integrate Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking into your Shopware shop – without the need for programming. Capture key e-commerce metrics like cart values, product views, and purchases, and use this data efficiently to build and manage impactful and dynamic marketing campaigns.
The configuration is intentionally kept simple: just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking right away. We provide a ready-made template for Google Tag Manager (GTM), which includes all supported events and can be directly imported into your GTM container.
The following events are supported:
- PageView
- ViewItem
- ViewItemList
- AddToCart (including price)
- RemoveFromCart (including price)
- Purchase (including cart value)
- BeginCheckout (including cart value)
- CheckoutStep (e.g., shipping and payment information)
- Search
Why this plugin?
Instead of embedding complex tracking scripts manually or hiring external developers, this plugin provides an immediately deployable solution for professional web tracking.
The integration with Google Tag Manager allows you to centrally control and flexibly adjust all important tags – for example, for Analytics, Ads, or third-party providers. This saves time, reduces sources of error, and delivers the data you truly need – right where it counts: in your campaigns, reporting, and conversion optimization.
More transparency – less waste
With the help of precise event tracking, you can see exactly how customers behave in your shop: which products they view, what they add to their cart, when they start the checkout process – or abandon it. This data forms the basis for informed marketing decisions, targeted remarketing, and efficiently used advertising budgets.
Strong privacy – GDPR-compliant
Tracking and privacy don´t exclude each other: The app supports numerous consent managers, including:
- Shopware Cookie Consent Manager
- CookieBot
- CookieFirst
- UserCentrics
- CCM19
- CMP
This way, visitors can explicitly consent to whether Google cookies may be set. Additionally, the app offers a practical opt-out link (see installation guide), allowing users to deactivate website tracking themselves.
Note: Despite extensive privacy features, we assume no liability for possible data protection violations. Complying with the GDPR remains the responsibility of the respective site operator.
Planned extensions:
- Integration of the ViewSearchResult event
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 6 May 2025
- Publication date: 7 February 2020
- Version: 6.0.0
- Category: Tracking
Resources
Reviews (7)
Die Einbindung von Google Analytics klappt reibungslos
funktioniert einwandfrei und war schnell eingerichtet
Funktion einwandfrei & Support sehr gut!
Problemlose Integration
Tolles Plugin
Funktioniert nur teilweise
Danke
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 62
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly