Google Tag Manager, Analytics 4 & Ads Tracking

by Biloba IT

Rating: 4.4

Downloads: 354

Easily integrate Google Tag Manager, Analytics 4, and Ads into Shopware. Automatically track key events and conversions flexibly, compatible with popular consent managers.

Annually €12.42* /month €179.88 * €149.00* /year 17.17% discount In comparison to the regular monthly price

Monthly €14.99* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.6.10.5

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy integration of Google Tag Manager, Analytics 4, and Google Ads Conversion Tracking
Compatible with various consent managers like Shopware Consent Manager, CookieBot, UserCentrics, and more
Automatic capture of relevant e-commerce events like product views, cart, and checkout
Included GTM template for a quick start without manual configuration. All important e-commerce events are preconfigured
Support for Google Consent Mode V2 (ad_storage, analytics_storage, ad_user_data, and ad_personalization)

Features

Integration of Google Tag Manager including pre-built GTM template
Alternative tracking with google Gtag (gtag.js)
Compatibility with multiple consent managers (Shopware Consent Manager, CookieBot, CookieFirst, UserCentrics, CCM19, CMP)
Automatic page view tracking (PageView)
Product events: Product views (ViewItem), Product lists (ViewItemList)

Cart events: Add to cart (AddToCart), Remove from cart (RemoveFromCart)
Checkout events: BeginCheckout, Purchase, CheckoutStep
Support for dynamic remarketing campaigns
Tracking of internal product search (Search)
Integrated opt-out feature for easy user tracking deactivation
Regular updates and event enhancements

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About the Extension

Do you need assistance setting up the plugin?
Book a free appointment with our expert now:

Book an appointment here

Professional Event Tracking for Shopware – simple, precise, and GDPR-compliant

With this plugin, you can seamlessly integrate Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking into your Shopware store – without any programming effort. Capture key e-commerce metrics like cart values, product views, and purchases, and use this data efficiently to build and manage impactful and dynamic marketing campaigns.

The configuration is intentionally simple: just enter your Google Tag Manager or Analytics ID in the app configuration and start tracking immediately. We provide a ready-made template for Google Tag Manager (GTM) that includes all supported events and can be imported directly into your GTM container.

The following events are supported:

PageView (page views)
ViewItem (product view)
ViewItemList (product lists)
AddToCart (add product to cart including price)
RemoveFromCart (remove product from cart including price)
Purchase (purchase completion including cart value)
BeginCheckout (checkout start including cart value)
CheckoutStep (e.g. shipping and payment information)
Search (product search)

Why this plugin?

Instead of manually integrating complex tracking scripts or hiring external developers, this plugin provides you with an instantly usable solution for professional web tracking.

The integration with Google Tag Manager allows you to centrally manage and flexibly adjust all important tags – for Analytics, Ads, or third-party providers. This saves time, reduces errors, and delivers the data you really need – directly where it matters: in your campaigns, reporting, and conversion optimization.

More transparency – less scatter loss

Thanks to precise event tracking, you can see exactly how customers behave in your shop: which products they view, what they add to the cart, when they start or abort the checkout process. This data is the basis for informed marketing decisions, targeted remarketing, and an efficiently used advertising budget.

Tracking and data protection are not mutually exclusive: the app supports numerous consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Thus, visitors can explicitly consent to Google cookies being set. Additionally, the app provides a practical opt-out link (see installation instructions) that allows users to disable website tracking themselves.

Note: Despite extensive data protection features, we assume no liability for potential data protection breaches. Compliance with the GDPR remains the responsibility of the respective site operator.

Planned extensions:

Integration of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.

Do you need assistance setting up the plugin?
Book a free appointment with our expert now:

Book an appointment here

Professional Event Tracking for Shopware – simple, precise, and GDPR-compliant

The following events are supported:

PageView (page views)
ViewItem (product view)
ViewItemList (product lists)
AddToCart (add product to cart including price)
RemoveFromCart (remove product from cart including price)
Purchase (purchase completion including cart value)
BeginCheckout (checkout start including cart value)
CheckoutStep (e.g. shipping and payment information)
Search (product search)

Why this plugin?

Instead of manually integrating complex tracking scripts or hiring external developers, this plugin provides you with an instantly usable solution for professional web tracking.

More transparency – less scatter loss

Tracking and data protection are not mutually exclusive: the app supports numerous consent managers, including:

Shopware Cookie Consent Manager
CookieBot
CookieFirst
UserCentrics
CCM19
CMP

Planned extensions:

Integration of the ViewSearchResult event

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Do you need further customization?

Details

Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Latest update: 10 June 2025
Publication date: 7 February 2020
Version: 6.1.1
Category: Tracking

Resources

Reviews (7)

Average rating

4.4

Based on 7 reviews

4.4 Functionality

4.4 Usability

4.4 Documentation

4.4 Support

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Die Einbindung von Google Analytics klappt reibungslos

5.0

by Michael

17 April 2025 10:20

Sehr hilfreiches Plugin! Die Einbindung von Google Analytics klappt reibungslos und spart viel Zeit. Besonders gut gefällt mir, dass auch erweiterte Tracking-Funktionen unterstützt werden. Absolute Empfehlung für jeden Shopware-User!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

funktioniert einwandfrei und war schnell eingerichtet

5.0

by Raimund

17 April 2025 10:13

Das Plugin funktioniert einwandfrei und war schnell eingerichtet. Die Integration von Google Analytics in Shopware 6 ist damit super einfach. Klare Empfehlung für alle, die ihre Daten im Blick behalten wollen!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktion einwandfrei & Support sehr gut!

5.0

by wohnfitz GmbH

13 March 2025 06:37

Die Funktion des Plugins ist wie gewünscht. Der Support sehr gut und schnell. Empfehlenswert!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Problemlose Integration

5.0

by Matthias Rehberg

21 February 2024 08:34

Sehr einfache Integration. Wir haben einige Plugins ausprobiert. Aber entweder waren diese zu kompliziert, da man den Google Tag Manager einrichten musste oder Sie haben mit unserem Theme und Consent Manager nicht zusammen funktioniert. Hier hat alles auf Anhieb funktioniert. Top!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin

5.0

by Ingo Dobrounig

27 July 2022 15:09

Macht was es soll und der Support ist 1A.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktioniert nur teilweise

1.0

by Soheil Hosseini

5 December 2021 23:57

Leider funktioniert bei dem Plugin Conversion Tracking (Google Ads) nicht. Test Event feuert nicht und Live Event feuert auch nicht. Alle Optionen probiert. Schade

1.0 Functionality

1.0 Usability

1.0 Documentation

1.0 Support

by Biloba IT 6 December 2021 07:23

Schade für diese Bewertung. Wir haben wirklich einen super Support und wir hätten das bestimmt gelöst, aber Sie hatten sich ja nicht einmal bei uns gemeldet und trotzdem 1 Stern für den Support gegeben, vielen Dank dafür ;) Ich vermute das ist ein Problem im Zusammenspiel mit Ihrem Theme, das kann vorkommen, aber dafür sind wir ja auch als Support da.

Danke

5.0

by René

13 August 2020 09:24

Vielen Dank, hatte noch kleinere Anpassungen bzgl. der Events, wurde schnell umgesetzt.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Biloba IT

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.9

Average rating of 4.9 out of 5 stars
Partner since: 2017
Extensions: 62
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

Where can I find support for my questions about this Shopware plugin?

At https://www.biloba-it.de/en/shopware-plugin/sw6-google-gtag-tracking/#faq you will find answers to frequently asked questions.

Installation Guide

Install the app in your Shopware administration under Extensions → Apps → Upload & Install.

Set Up Google Tag Manager

For assistance with Google Tag Manager, visit here:
Google Tag Manager Support

Log in to your Google Tag Manager account or create a new account.
Create a new empty container for importing the default settings.
- For advanced users: You can also use an existing container and merge later. However, we strongly recommend using a new container.
Download the appropriate GTM template for your use case:
Open the downloaded JSON file with a text editor.
Replace the following placeholders using "Find & Replace" with your specific values:
- ###ACCOUNT_ID###: Your Google Tag Manager account ID (from the URL: /accounts/xxxxxxxxxx/)
- ###CONTAINER_ID###: Your container ID (from the URL: /containers/xxxxxxxxxx/)
- ###CONTAINER_NAME###: Name of your GTM container (visible in the GTM header)
- ###GTM_ID###: Your Google Tag Manager ID (format: GTM-XXXXXXXX)
Double-check if all placeholders have been correctly replaced.
Import the customized file into GTM under Admin → Import Container.
Optional: Delete tags you don´t need or add more as needed.
Navigate to the Variables section in GTM and fill out the following constants:
- 1.0# Google Analytics - Tag ID
- 2.0# Google Ads - Conversion ID
- 2.1# Google Ads - Label ID
Not sure where to find the IDs? In the FAQs below we explain step by step where to find them.
Check all settings with the Preview feature and then publish them via Submit → Publish.

Important: Final Test

Thoroughly check the events in your shop in the browser. Ensure that all events are triggered correctly and no tracking occurs if cookies are declined.

Configuration "Google Analytics (gtag.js)"

If you do not wish to use Google Tag Manager, you can alternatively work directly with the Google Analytics tracking code (gtag.js).

Enter your Google Analytics 4 Measurement ID in the format G-XXXXXXXXXX in the appropriate field.
Under "Which tracking integration do you want to use?" choose the Google Analytics (gtag.js) option.
Save the configuration.

The plugin will now automatically handle tracking via the gtag.js code – including all common e-commerce events.

Note: If using Google Tag Manager, this value does not need to be entered.

Configuration "Google Ads"

Do you want to capture Google Ads conversions and use enhanced conversion data? You can set up tracking in the plugin configuration in a few steps.

Here´s how it works:

Enable the option “Activate Conversion Tracking” – this setting is required for both gtag.js and Google Tag Manager.
(Optional) Enable “Activate Enhanced Conversion Data” to send additional user data such as email addresses or phone numbers to Google Ads. This improves conversion attribution – especially for cross-device purchases.
Only when using gtag.js:
Enter your Google Ads Conversion ID and the corresponding Conversion Label. These details are only required if using gtag.js.
When using Google Tag Manager these values do not need to be entered.

Note: To use Enhanced Conversions, you must also enable this feature in your Google Ads account. Set up enhanced conversions following this Google Ads Guide.

Dynamic Remarketing

Select the appropriate feed type key in the app configuration:

retail, education, flights, hotel_rental, jobs, local, real_estate, travel, custom

More info: Google Ads Remarketing Documentation

Opt-out Link for Google Analytics

To allow users to disable tracking, add the following link to your privacy notice:

<a onclick="javascript:gaOptout();" >Deactivate Google Analytics tracking for this website here</a>

FAQ

Why are no events being fired anymore?
The most common causes are custom themes, custom consent managers, or ad blockers.

Where do I find my GA4 ID?
Create a property or go to your existing property in Google Analytics and navigate to Admin (bottom left) and then to "Data Streams". Select the respective data stream. You will find the GA4 ID in the top right (Measurement ID). Google Help

Important:
Disable other Google Analytics integrations when using this app.

Where can I find the Google Ads Conversion ID or Conversion Label?

Log in to Google Ads → Goals → Conversions → Summary. Open the desired conversion. You will find the conversion ID and conversion label under Tag Setup.

Installation Troubles?

We are happy to help you personally:

support@biloba-it.de
+49 711 13633800

Help us, help you!

Do you like the plugin or have suggestions for improvement? We welcome your review!

Google Tag Manager, Analytics 4 & Ads Tracking

Description

Highlights

Features

About the Extension

The following events are supported:

Why this plugin?

More transparency – less scatter loss

Strong data protection – GDPR-compliant

Planned extensions:

Where can I find support for my questions about this Shopware plugin?

Do you need further customization?

Details

Resources

Reviews (7)

Die Einbindung von Google Analytics klappt reibungslos

funktioniert einwandfrei und war schnell eingerichtet

Funktion einwandfrei & Support sehr gut!

Problemlose Integration

Tolles Plugin

Funktioniert nur teilweise

Danke

About the Extension Partner

Biloba IT

Partner Status

Details

Support