Facebook Pixel Event Tracking ＆ Conversion API
Description
Highlights
Features
About the Extension
Integrating the Facebook Tracking Pixel easily – a must for anyone serious about SMM (Social Media Marketing)! With the Facebook Pixel, you can measure various interactions of Facebook users with your shop and use them for targeted marketing on the social media platform Facebook. Besides tracking page views, the Biloba Facebook Pixel app also tracks which products are added to the cart and which products are purchased. With this information, you can launch targeted campaigns without wasting precious advertising budget on unnecessarily broad advertising campaigns.
Extensive Tracking of Events in the Shop
The following events are tracked:
- "PageView" on all pages
- "ViewContent" on detail pages
- "AddToCart"
- "InitiateCheckout"
- "AddPaymentInfo"
- "Purchase"
- "CompleteRegistration"
- "ViewCategory"
- "ViewManufacturer"
- "CustomizeProduct"
- "Search"
- "Contact"
Note: Server-side tracking can only capture detailed customer information if the customer is logged in. Additionally, the Facebook Tracking Pixel provides the option to perform tracking server-side in the shop using the Conversion API. The following conversion events are tracked:
- "PageView" on all pages
- "ViewContent" on detail pages
- "AddToCart"
- "InitiateCheckout"
- "Purchase"
- "CompleteRegistration"
- "ViewCategory"
For more information about the events, visit https://developers.facebook.com/docs/ads-for-websites/pixel-events/
Strong in Data Protection
Data protection and GDPR are important topics, especially for tracking and marketing apps. With the Facebook Pixel app, you can implement the use of the service as GDPR-compliant as possible. The app supports the Shopware 6 cookie consent tool so that the user can decide whether Facebook cookies are allowed to be set or not. Additionally, the app supports an opt-out link (see installation instructions) so that users can opt out of website tracking.
IMPORTANT: Despite having an opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. Each site operator is responsible for their own compliance with data protection.
FAQ
- Why are no events being fired anymore? – In most cases, this is due to using a custom theme or an ad blocker.
Do you need more customizations?
Do you want to customize your shop further? Then contact us! As a Shopware partner agency, we not only develop individual plugins but also support customers from the idea to the shop, through planning to programming and shop hosting. Just send us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German
- Latest update: 25 September 2024
- Publication date: 7 February 2020
- Version: 3.5.1
- Category: Tracking
Resources
Reviews (4)
Tolles Plugin, schneller Support.
Wir haben eine weitere Funktion gewünscht, diese wurde nach 3 Tagen als Update bereitgestellt.
Toller Service! Weiter so!
Funktioniert Prima
Sehr schneller Support
Tut was es soll + super Support
About the Extension Partner
Biloba IT
Partner Status
Bronze Partner
Premium Extension Partner
Details
- Rating: 4.9
- Partner since: 2017
- Extensions: 61
- Certifications: 2
- Country: Germany
Support
- Support languages: German, English
- Support response time: Very quickly