Facebook Pixel Event Tracking & Conversion API
Description
Highlights
About the Extension
With the plugin, you can quickly and easily integrate the Facebook Tracking Pixel and the server-side Conversion API into your Shopware shop. This allows you to accurately measure important user interactions – the foundation for targeted and efficient social media campaigns.
Whether it´s page views, cart actions, or completed purchases – the plugin tracks all important events in the shop and transmits them to Facebook.
Supported Events (Client-side)
- PageView (Page views)
- ViewContent (Product detail page)
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- ViewCategory
- ViewManufacturer
- CustomizeProduct
- Search
- Contact
Supported Events (Server-side via Facebook Conversion API)
- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- CompleteRegistration
- ViewCategory
Note: Server-side tracking works in detail only when the customer is logged in.
For more information on the events, you can visit Facebook directly:
https://developers.facebook.com/docs/ads-for-websites/pixel-events/
Privacy & GDPR
The app supports the Shopware Cookie Consent Tool as well as third-party providers like Usercentrics and Cookiebot. Additionally, there is an opt-out feature that allows customers to disable tracking.
Important: Despite the integrated privacy functions, Biloba IT assumes no legal responsibility for privacy violations. Compliance with the GDPR remains the responsibility of the website operator.
FAQ
Why are no events being fired anymore? – In most cases, this is due to using a custom theme or an ad blocker.
Where can I find support for my questions about this Shopware plugin?
At https://www.biloba-it.de/en/shopware-plugin/sw6-facebook-pixel-event-tracking/#faq you will find answers to frequently asked questions.
Do you need further customization?
You want to customise your shop more? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the shop idea, through planning to programming and shop hosting. Just write us an email at support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Bulgarian, Czech, Danish, Finnish, Greek, Indonesian, Latvian, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
- Latest update: 8 April 2025
- Publication date: 7 February 2020
- Version: 3.5.3
- Category: Tracking
Resources
Reviews (5)
Service & Funktion empfehlenswert
Tolles Plugin, schneller Support.
Wir haben eine weitere Funktion gewünscht, diese wurde nach 3 Tagen als Update bereitgestellt.
Toller Service! Weiter so!
Sehr schneller Support
Tut was es soll + super Support
Funktioniert Prima
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 62
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly