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MISSION OM GmbH

GA4 & Google Ads mit Google Tag Manager - Cloud

by MISSION OM GmbH
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DIScoGA4App
DIScoGA4App
DIScoGA4App
DIScoGA4App
DIScoGA4App
DIScoGA4App
DIScoGA4App
DIScoGA4App
Simple connection of Google Analytics 4 GA4 & Google Ads via the Google Tag Manager. Supports Google Consent Mode V2 with the standard Shopware cookie banner.
Expected release: March 2025
Coming soon
Compatible with:
Cloud Self-hosted
Includes:
The subscription starts with a free trial month during which it can be canceled at any time.
During the subscription all released updates are included for free
In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

  • Supported Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst
  • GA4 Tracking | Enhanced e-commerce GA4 DataLayer with improved data quality & events
  • Google Ads Tracking | Enhanced Conversion Tracking. UserId tracking, conversion with shopping cart data, customer lifetime value, new customer & existing customer
  • Google Consent Mode V2 Support & Advanced Consent Mode
  • Implementation takes place via the Google Tag Manager

Features

  • Supports all common Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst
  • Integration within 5 minutes of Google Analytics 4 and Google Ads with ready-made Google Tag Manager container for download
  • All important GA4 events (add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, begin_checkout, login, generate_lead, purchase, remove_from_cart, search, select_item, view_cart, view_item, view_item_list, sign_up)
  • Google Consent Mode V2
  • Advanced Consent Mode
  • Enhanced Conversion Tracking (e-mail, telephone number, first name, last name, address)
  • User ID tracking
  • Google Ads conversion with shopping cart data
  • Google Ads “new_customer” & “customer_lifetime_value”
  • Free setup by an expert

About the Extension

Free installation by an expert: Simply book an appointment!


Description:

This plugin enables an easy connection of Google Analytics 4. A switch to GA4 will be mandatory from July 1, 2023 at the latest, because the predecessor "Universal Analytics" will be switched off on July 1, 2023. But a switch is already worthwhile now, because with the shutdown of Universal Analytics you lose your old, previously collected data and start your data collection completely new in the Google Analytics 4 data pot.

Features

- easy integration of Google Analytics 4. implementation via Tag Manager.

- Integration of Google Tag Manager JS and non-JS code.

- Firing all important events with GA4's new DataLayer (add_payment_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, form_submit).

- Privacy implementation in the standard Shopware privacy plugin

- contact form tracking

- improved data quality over the complete store interactions (product data is not complete in other plugins)

- Manufacturer/Brands - allows to analyze sales by brands

- Categories (up to max. 5) - enables analysis of sales by categories

- Search function - allows you to analyze which items are searched for frequently

- Payment Info - allows to analyze which payment method is used most often and which sales are generated by it

- Product Add-to-Cart - enables analysis to see which products have been frequently viewed but not purchased.

Various customization options

- Option for UserID tracking

- Option to track the number of product clicks on category pages, the search page and cross-selling CMS elements.


Supported consent managers

  • Standard Shopware Cookie Banner
  • Cookiebot
  • Usercentrics
  • Consent Management Platform (CMP)
  • Cookie Consent Manager / Tool CCM19
  • Acris EU Cookie Policy Pro

Details

  • Available: English, German, Dutch, Italian, French, Spanish
  • Latest update: 21 March 2025
  • Version: 1.0.9
  • Category: Tracking

About the Extension Partner

MISSION OM GmbH

MISSION OM GmbH

See all extensions

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Ø-Rating: 5
  • Partner since: 2022
  • Extensions: 2
  • Certifications: Certifications

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly
Shopware 6 certified This Extension Partner has been certified by our Academy for Shopware 6.