GA4 & Google Ads mit Google Tag Manager - Cloud

by MISSION OM GmbH

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Downloads: <25

Simple connection of Google Analytics 4 GA4 and Google Ads via the Google Tag Manager. Supports Google Consent Mode V2 with the standard Shopware cookie banner.

Annually €18.00* /month €239.88 * €215.99* /year 9.96% discount In comparison to the regular monthly price

Monthly €19.99* /month Cancelable monthly

Compatible with:

Cloud 6.6.0.0 - 6.7.12.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Supported Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst
GA4 Tracking | Enhanced e-commerce GA4 DataLayer with improved data quality & events
Google Ads Tracking | Enhanced Conversion Tracking. UserId tracking, conversion with shopping cart data
Google Consent Mode V2 Support & Advanced Consent Mode
Implementation takes place via the Google Tag Manager

Features

Supports all common Consent Managers: Standard Shopware, Cookiebot, Usercentrics, CMP, CCM19, Acris, CookieScript, CookieFirst
Integration within 5 minutes of Google Analytics 4 and Google Ads with ready-made Google Tag Manager container for download
All important GA4 events (add_payment_info, add_shipping_info, add_to_cart, add_to_wishlist, begin_checkout, login, generate_lead, purchase, remove_from_cart, search, select_item, view_cart, view_item, view_item_list, sign_up)
Google Consent Mode V2
Advanced Consent Mode

Enhanced Conversion Tracking (e-mail, telephone number, first name, last name, address)
User ID tracking
Google Ads conversion with shopping cart data
Free setup by an expert

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About the Extension

Free installation by an expert: Simply book an appointment!

Description:

This plugin enables an easy connection of Google Analytics 4. A switch to GA4 will be mandatory from July 1, 2023 at the latest, because the predecessor "Universal Analytics" will be switched off on July 1, 2023. But a switch is already worthwhile now, because with the shutdown of Universal Analytics you lose your old, previously collected data and start your data collection completely new in the Google Analytics 4 data pot.

Features

- easy integration of Google Analytics 4. implementation via Tag Manager.

- Integration of Google Tag Manager JS and non-JS code.

- Firing all important events with GA4's new DataLayer (add_payment_info, add_to_cart, add_to_wishlist, add_to_compare, begin_checkout, purchase, remove_from_cart, select_item, view_cart, view_item, view_item_list, form_submit).

- Privacy implementation in the standard Shopware privacy plugin

- contact form tracking

- improved data quality over the complete store interactions (product data is not complete in other plugins)

- Manufacturer/Brands - allows to analyze sales by brands

- Categories (up to max. 5) - enables analysis of sales by categories

- Search function - allows you to analyze which items are searched for frequently

- Payment Info - allows to analyze which payment method is used most often and which sales are generated by it

- Product Add-to-Cart - enables analysis to see which products have been frequently viewed but not purchased.

Various customization options

- Option for UserID tracking

- Option to track the number of product clicks on category pages, the search page and cross-selling CMS elements.

Supported consent managers

Standard Shopware Cookie Banner
Cookiebot
Usercentrics
Consent Management Platform (CMP)
Cookie Consent Manager / Tool CCM19
Acris EU Cookie Policy Pro

Details

Available: English, German, Dutch, Italian, French, Spanish
Latest update: 23 July 2026
Publication date: 5 June 2025
Version: 1.0.13
Category: Tracking

Resources

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About the Extension Partner

MISSION OM GmbH

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2022
Extensions: 4

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly

1.0.13 6.6.0.0 - 6.7.12.2 10 June 2025

* removed .gitignore file from release binary

1.0.12 6.6.0.0 - 6.6.10.21 28 May 2025

* removed debug and comments

* corrected snippets structure

1.0.11 6.6.0.0 - 6.6.10.21 19 May 2025

* removed all dev-files and folders.

* remove inline style in template file

* removed new Marketing channels

1.0.10 6.6.0.0 - 6.6.10.21 22 April 2025

* corrected activation always for new channels and no consent tools selected

* quick fix for new channels and no consent tools

* added logic for consent variables : functionality_storage, personalization_storage and security_storage

* adding guest orders to customer value using emails

* added compatibility with Cookie Consent Plus

* implementation of events for new Marketing channels - please download the container for the new Marketing channels

* added Cookie logic for new Marketing channels (Meta, Microsoft Ads, Pinterest, Tiktok)

* improvement of parent product origin (index itemlistid and itemlistname)

* reorganised the options

* added more user information in an additional array for custom tracking tools

* userID is now always active in the Datalayer. This can be disabled at the tag manager container level.

* userCentrics V2 fallback

* corrected sign_up being triggered in some cases

* improved consentmanager compatibility (using now vendors id)

* corrected ads value for the case netto without shipping

1.0.9 6.6.0.0 - 6.6.10.21 21 March 2025

corrected error for category pages containing no products

1.0.8 6.6.0.0 - 6.6.10.21 6 March 2025

improvement of parent product origin (index itemlistid and itemlistname)improvement of item_variant and item_category for all eventsfirst version