Refund & Return Tracking for Google Ads and GA4 - Google Analytics 4

by MISSION OM GmbH

Automatic tracking for refunds, returns and canceled orders for Google Ads and Google Analytics 4 - GA4. Correction of sales values or number of orders.

Expected release: June 2025

Compatible with:

Cloud Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Automatic return & cancellation tracking for Google Ads and GA4 - including partial refunds
Realistic conversion values by adjusting sales and conversion figures based on real store data
Daily data transfer to Google Ads via automatically generated CSV file
Server-side integration with Google Analytics 4 (GA4) via the Measurement Protocol
Completely free setup service by an expert - simply book an appointment

Features

Automatic tracking of returns, cancellations and partial refunds
Dynamic adjustment of the conversion value in Google Ads for partial refunds
Cancellation of conversions for complete returns or canceled orders
CSV export for Google Ads - daily, automated processing of events
Server-side transmission to GA4 via the Google Measurement Protocol

Reduction of the sales value in GA4, e.g. for partial returns
Configurable time interval: hourly, daily or weekly
Status-based event triggering (e.g. “Return”, “Partially refunded”, “Canceled”)
Improved data quality for your marketing evaluation and budget optimization
Compatible with common GA4 and Google Ads tracking solutions for Shopware
Optimization of ROAS (Return on Ad Spend) through realistic data
Easy to set up with step-by-step documentation
Free setup by an expert - appointment easy to book
Password protection for the CSV file

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About the Extension

Free installation by an expert - simply book an appointment now!

Documentation

In the detailed documentation you will find step-by-step instructions on how to set up the plugin and configure Google Ads and Google Analytics 4 (GA4).

Step-by-step instructions

This plugin extends your Shopware store with precise conversion tracking for returns, partial refunds and cancellations. The events are automatically transmitted to Google Ads and Google Analytics 4 (GA4), a realistic evaluation of your marketing campaigns and a correct ROI calculation.

Google Ads

Data is transmitted via an automatically generated CSV file, which is processed by Google Ads on a daily basis. Depending on the event, either

the conversion value is reduced (e.g. for partial refunds)
or the conversion is canceled (e.g. in the case of complete returns or order cancellations)

Google Analytics 4 GA4

Events are transmitted to GA4 on the server side via the Measurement Protocol. In the process:

the turnover in the respective event is reduced,
or the order event is completely canceled.

For corresponding events to be sent, orders in the Shopware backend must have one of the following statuses: - “Canceled” - “Returned” - “Partial return” - “Refunded” - “Partially refunded”

Recommendation for complete tracking For optimal conversion tracking, we also recommend our GA4 & Google Ads tracking plugin with Google Tag Manager:

GA4 & Google Ads with Google Tag Manager - Shopware Store