Diese Seite ist auch auf Deutsch verfügbar.
Skip to main content Skip to search Skip to main navigation
MISSION OM GmbH

Refund & Return Tracking for Google Ads and GA4 - Google Analytics 4

Description

Highlights

  • Automatic return & cancellation tracking for Google Ads and GA4 - including partial refunds
  • Realistic conversion values by adjusting sales and conversion figures based on real store data
  • Daily data transfer to Google Ads via automatically generated CSV file
  • Server-side integration with Google Analytics 4 (GA4) via the Measurement Protocol
  • Completely free setup service by an expert - simply book an appointment

Features

  • Automatic tracking of returns, cancellations and partial refunds
  • Dynamic adjustment of the conversion value in Google Ads for partial refunds
  • Cancellation of conversions for complete returns or canceled orders
  • CSV export for Google Ads - daily, automated processing of events
  • Server-side transmission to GA4 via the Google Measurement Protocol
  • Reduction of the sales value in GA4, e.g. for partial returns
  • Configurable time interval: hourly, daily or weekly
  • Status-based event triggering (e.g. “Return”, “Partially refunded”, “Canceled”)
  • Improved data quality for your marketing evaluation and budget optimization
  • Compatible with common GA4 and Google Ads tracking solutions for Shopware
  • Optimization of ROAS (Return on Ad Spend) through realistic data
  • Easy to set up with step-by-step documentation
  • Free setup by an expert - appointment easy to book
  • Password protection for the CSV file

About the Extension

Free installation by an expert - simply book an appointment now!   


Documentation

In the detailed documentation you will find step-by-step instructions on how to set up the plugin and configure Google Ads and Google Analytics 4 (GA4).  

Step-by-step instructions


This plugin extends your Shopware store with precise conversion tracking for returns, partial refunds and cancellations. The events are automatically transmitted to Google Ads and Google Analytics 4 (GA4), a realistic evaluation of your marketing campaigns and a correct ROI calculation.  


Google Ads   

Data is transmitted via an automatically generated CSV file, which is processed by Google Ads on a daily basis. Depending on the event, either   

  • the conversion value is reduced (e.g. for partial refunds)   
  • or the conversion is canceled (e.g. in the case of complete returns or order cancellations)    


Google Analytics 4 GA4   

Events are transmitted to GA4 on the server side via the Measurement Protocol. In the process:   

  • the turnover in the respective event is reduced,   
  • or the order event is completely canceled.  


For corresponding events to be sent, orders in the Shopware backend must have one of the following statuses: - “Canceled” - “Returned” - “Partial return” - “Refunded” - “Partially refunded”


Recommendation for complete tracking For optimal conversion tracking, we also recommend our GA4 & Google Ads tracking plugin with Google Tag Manager:


GA4 & Google Ads with Google Tag Manager - Shopware Store

Details

  • Available: English, German, Dutch, Italian, French, Spanish
  • Latest update: 4 June 2025
  • Version: 1.0.5
  • Category: Tracking

About the Extension Partner

MISSION OM GmbH

MISSION OM GmbH

Partner Status

  • Shopware Extension Partner Shopware
    Extension Partner

Details

  • Ø-Rating: 5

    Average rating of 5 out of 5 stars

  • Partner since: 2022
  • Extensions: 3
  • Certifications: Certifications

Support

  • Based in: Germany
  • Speaks: German, English
  • Response time: Very quickly
Shopware 6 certified This Extension Partner has been certified by our Academy for Shopware 6.