Google Automated Discounts - Basic Version

by AdValue

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Basic version of the AdValue plugin for Google Automated Discounts: decodes the prices calculated by Google & writes them to the store. Tracking setup with shopping cart data included.

Annually €66.58* /month €948.00 * €799.00* /year 15.72% discount In comparison to the regular monthly price

Monthly €79.00* /month Cancelable monthly

Compatible with:

6.4.11.0 - 6.6.10.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Enables easy participation in Google Automated Discounts
No prior technical knowledge required
No programming work or adjustments to the store necessary
Automatic setup of the special conversion tracking required for Automated Discounts (Conversions with Cart Data)

Features

Decodes the price provided by Google via JWT in real time
Writes the Automated Discounts price directly into the store frontend
Displays the discounted price to the store visitor for 60 minutes
Maintains the discounted price for 48 hours if the item has been added to the cart but not purchased
Ensures that the discounted price is correctly transferred to the order in the backend

About the Extension

Google's Automated Discounts are a completely new form of repricing. Unlike standard market solutions, no complicated rules need to be created for Automated Discounts; all prices are calculated and provided by Google.

Pricing is based on numerous parameters, not just the prices of competitors. Among other things, Google evaluates the sales price at which a particular product has generated the best profit in recent times. An individually optimized price is calculated by adding further performance data and the retailer's product data. This price recommended by Google is not written directly into the store database and is therefore not available to all store visitors. Instead, the recommended prices are displayed exclusively via Google Ads, e.g. in the form of Shopping ads.

After clicking on an ad with a reduced price, the user is redirected to the product detail page. The AdValue plugin receives the URL-encoded price, decodes it and writes it to the store frontend. If possible, the store visitor is recorded via a session cookie. If the item shown is not purchased immediately, the reduced price remains in place for 60 minutes. If the visitor returns within this period, he can take advantage of the discount. In case the item has already been placed in the shopping cart but the purchase process has been canceled, the discount remains active for this user for 48 hours.

In addition to decoding the prices, the plugin can also optionally generate the customized conversion tracking with cart data required for Automated Discounts and install it to the store.

Automated Discounts can significantly increase sales and profits. By using the AdValue plugin, the effort required for setup and operation is reduced to an absolute minimum. The selection of participating products must be made by the retailer.

For this purpose, an attribute defining the lower price limit must be added to the Merchant Center for each product to be activated. If this attribute is present and valid, the product participates in Automated Discounts. In addition, the Merchant Center attribute “Cost price” must be assigned a value for each of the participating products.

This channel-based form of repricing is not only extremely powerful, but also maximizes the effect of your advertising campaigns.

In addition to decoding the prices, the plugin can also optionally generate the customized conversion tracking with cart data required for Automated Discounts and install it to the store.

This channel-based form of repricing is not only extremely powerful, but also maximizes the effect of your advertising campaigns.

Details

Available: English, German
Latest update: 11 March 2025
Publication date: 11 March 2025
Version: 6.0.0
Category: Other Marketing / Commercials

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About the Extension Partner

AdValue

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Partner Status

Shopware
Technology Partner
Shopware
Extension Partner

Details

Ø-Rating: 3.8

Average rating of 3.8 out of 5 stars
Partner since: 2014
Extensions: 4

Support

Based in: Germany
Speaks: German, English

After installing the plugin via the Community Store, you will find it in the “My Extensions” menu under the title “Google Automated Discounts”. Before you configure and activate the plugin, you should ensure that you meet all the requirements for participation.These include:

Activation of the program by Google in the Merchant Center
Provision of the attributes “cost_of_goods_sold” (cost price) and “auto_pricing_min_price” (lower price limit) in the Merchant Center. The “auto_pricing_min_price” attribute defines whether a product is active for automatic discounts. Only products with a valid value in this attribute are activated.
Compliance with the specified values for the minimum number of articles (at least 20% of the product range in the Merchant Center), correct values for “cost_of_goods_sold” and “auto_pricing_min_price”.
Conversion tracking with shopping cart data (CwCD). The tracking can be generated by the plugin and written to the store. All you need to do is create a Google Tag and a conversion tracking event in Google Ads. Enter the Google Tag ID and the Conversion label into the appropriate input fields of the plugin. Tooltips in the plugin configuration provide further guidance.
For detailed information on Google Automated Discounts, the related data feed settings and how to activate it in your Google Merchant Center click here.

If you meet the above requirements, open the configuration page of the plugin and make the following settings:

Sales channel: Select the sales channel that contains the products to be discounted.
ID attribute used in Google Merchant Center: Select the Shopware attribute that you use as the product ID in the data feed of your Google Merchant Center.
Google Tag: If you want the plugin to place the general Google Tag on all pages of the store, please check this box.
Google Tag ID: Enter the ID of your Google Tag (e.g. “AW-12345678”). The Google Tag must already have been created in your Google Ads account.
Conversion Tracking with Cart Data (CwCD): If you want the plugin to place the conversion tracking with shopping cart data (CwCD), a tracking specially adapted for Google Automatic Discounts, on the order confirmation page of the store, check the box.
Google Ads Conversion Reports with Cart Data: Enter the ID and purchase label of the conversion action (e.g.: “AW-12345678/jfdlhdfueh”). The conversion tracker must already have been created in your Google Ads account.
Country for conversion reports: Please enter the CLDR country code for the country Google Automated Discounts was activated for (for English-language content, please use “EN” (without the quotation marks). The field can be left blank if you already use conversion reports with shopping cart data and provide the appropriate value there.
Content Language of Product Data Feed: Please enter the ISO abbreviation for the content language of the products in the Merchant Center data feed here. For English-language content, please use “EN” (without the quotation marks).
Deactivate Shopware built-in Cookie Consent Manager: If you do not use the standard Cookie Consent Management Tool supplied with Shopware to manage cookies, but a third-party tool, please check the box “Deactivate Shopware built-in Cookie Consent Manager”. Please be aware that by disabling the default Cookie Consent Management the tracking code will be written to the store if you activated tracking in the plugin. Your third-party Cookie consent manager must be configured to properly handle user consent and prevent the tracker from firing if a webshop visitor did not consent.