Google Automated Discounts - Basic Version

by repricing.com

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Basic version of the plugin for Google Automated Discounts: decodes the prices calculated by Google & writes them to the store. Includes Tracking setup with shopping cart data.

Annually €37.42* /month €588.00 * €449.00* /year 23.64% discount In comparison to the regular monthly price

Monthly €49.00* /month Cancelable monthly

Compatible with:

6.4.11.0 - 6.7.1.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Cost-effective repricing thanks to powerful Google AI
Perfectly prepared for AI agent-assisted shopping
No technical knowledge required, no programming or adjustments necessary in the shop
Automatic setup of the special conversion tracking required for automated discounts
Maximizes the efficiency of Google Shopping and Performance Max campaigns

Features

Decodes the price provided by Google via JWT in real time
Write the Automated Discounts price directly into the shop frontend
Shows shop visitors the discounted price for 60 minutes
Maintains the discounted price for 48 hours if the item is added to the shopping cart but not purchased
Ensures that the discounted price is correctly transferred to the order in the backend.

Regular & free updates for maximum compatibility and functionality. repricing.com is an official Google Partner for Automated Discounts.
Free & expert support via ticket system and telephone hotline

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About the Extension

Google Automated Discounts are a completely new form of automatic price adjustment. Unlike conventional repricing solutions, Automated Discounts do not require complicated rules to be created; all prices are calculated and provided by Google's AI.

The price calculation is based on numerous parameters, not just competitors' prices. Among other things, Google evaluates the sales price at which a particular product has recently generated the best profit. Taking into account additional performance data and the retailer's product data, an individually optimized price is calculated. This price recommended by Google is not written directly into the shop database and is therefore not available to all shop visitors. Instead, the price recommendations are displayed exclusively via Google Ads, e.g., in the form of shopping ads.

After clicking on an ad with a reduced price, the user is redirected to the product detail page. The plugin receives the encoded price, decodes it, and writes it to the shop frontend. If possible, the shop visitor is tracked via a session cookie. If the displayed item is not purchased immediately, the reduced price remains valid for 60 minutes. If the visitor returns within this period, they can take advantage of the discount. If the item has already been added to the shopping cart but the purchase process has been canceled, the discount remains active for this user for 48 hours.

In addition to decoding prices, the plugin can also optionally generate the conversion tracking required for automated discounts using shopping cart data (CwCD) and install it in the shop.

Automatic discounts can significantly increase sales and profits. Using the plugin minimzes the effort required for setup and operation to an absolute minimum. The selection of participating products must be made by the retailer.

To do this, an attribute defining the minimum price must be added in Merchant Center for each product to be activated. If this attribute is present and valid, the product will participate in Automated Discounts. In addition, the "cost price" (cost of goods sold) attribute must be provided in Merchant Center for each of the participating products.

This new form of price adjustment, which only displays reduced prices in the form of product ads on Google's advertising channels, is not only extremely powerful, but also maximizes the impact of Google Shopping and Performance Max campaigns. repricing.com offers a Pro version of the plugin in addition to the Basic version described here, which is linked to a repricing.com account. With the Pro version, retailers have full control over the selection of products to be advertised. In addition, the Pro version allows automated discount prices to be made available to all visitors to the web shop, independently of Google advertising campaigns.

Details

Available: English, German
Latest update: 1 August 2025
Publication date: 11 March 2025
Version: 6.0.3
Category: Other Marketing / Commercials

Resources

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About the Extension Partner

repricing.com

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Partner Status

Shopware
Technology Partner
Shopware
Extension Partner

Details

Ø-Rating: 3.8

Average rating of 3.8 out of 5 stars
Partner since: 2014
Extensions: 5

Support

Based in: Germany
Speaks: German, English

After installing the plugin via the Community Store, you will find it in the “My Extensions” menu under the title “Google Automated Discounts”. Before you configure and activate the plugin, you should ensure that you meet all the requirements for participation. These include:

Activation of the program by Google in the Merchant Center
Provision of the attributes “cost_of_goods_sold” (cost price) and “auto_pricing_min_price” (lower price limit) in the Merchant Center. The “auto_pricing_min_price” attribute defines whether a product is active for automatic discounts. Only products with a valid value in this attribute are activated.
Compliance with the specified values for the minimum number of articles (at least 20% of the product range in the Merchant Center), correct values for “cost_of_goods_sold” and “auto_pricing_min_price”.
Conversion tracking with shopping cart data (CwCD). The tracking can be generated by the plugin and written to the store. All you need to do is create a Google Tag and a conversion tracking event in Google Ads. Enter the Google Tag ID and the Conversion label into the appropriate input fields of the plugin. Tooltips in the plugin configuration provide further guidance.
For detailed information on Google Automated Discounts, the related data feed settings and how to activate it in your Google Merchant Center click here.

If you meet the above requirements, open the configuration page of the plugin and make the following settings:

Sales channel: Select the sales channel that contains the products to be discounted.
ID attribute used in Google Merchant Center: Select the Shopware attribute that you use as the product ID in the data feed of your Google Merchant Center.
Google Merchant Center ID: Enter your Google Merchant Center ID here
Google Tag: If you want the plugin to place the general Google Tag on all pages of the store, please check this box.
Google Tag ID: Enter the ID of your Google Tag (e.g. “AW-12345678”). The Google Tag must already have been created in your Google Ads account.
Conversion Tracking with Cart Data (CwCD): If you want the plugin to place the conversion tracking with shopping cart data (CwCD), a tracking specially adapted for Google Automatic Discounts, on the order confirmation page of the store, check the box.
Google Ads Conversion Reports with Cart Data: Enter the ID and purchase label of the conversion action (e.g.: “AW-12345678/jfdlhdfueh”). The conversion tracker must already have been created in your Google Ads account.
Country for conversion reports: Please enter the CLDR country code for the country Google Automated Discounts was activated for (for English-language content, please use “EN” (without the quotation marks). The field can be left blank if you already use conversion reports with shopping cart data and provide the appropriate value there.
Content Language of Product Data Feed: Please enter the ISO abbreviation for the content language of the products in the Merchant Center data feed here. For English-language content, please use “EN” (without the quotation marks).
Deactivate Shopware built-in Cookie Consent Manager: If you do not use the standard Cookie Consent Management Tool supplied with Shopware to manage cookies, but a third-party tool, please check the box “Deactivate Shopware built-in Cookie Consent Manager”. Please be aware that by disabling the default Cookie Consent Management the tracking code will be written to the store if you activated tracking in the plugin. Your third-party Cookie consent manager must be configured to properly handle user consent and prevent the tracker from firing if a webshop visitor did not consent.

Settings in Shopware / on the web server

According to Google's guidelines for Automated Discounts, a discounted price must be displayed in the shop for at least 30 minutes. For discounted items that have been added to the shopping cart but not purchased, you must ensure that the Automated Discounts price is offered to returning visitors for at least 48 hours. To ensure this, you need to adjust two PHP settings. The values must be specified in seconds, set the values for "session.cookie_lifetime" and "session.gc_maxlifetime" to at least 172,800. More information about "session.cookie_lifetime" can be found here, and about "session.gc_maxlifetime" here.

Please check the box "The PHP settings mentioned in the tooltip have been adjusted as described..." in the plugin configuration once the server settings have been adjusted accordingly.