Google Automated Discounts - Professional Version

by repricing.com

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Full control over Google Automated Discounts: Eligibility check for products, addition of required attributes. AI Forecast for conversions, Dynamic product groups for product selection

Free

Compatible with:

6.4.11.0 - 6.7.2.1

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Setup Wizard enables participation in Google Automated Discounts with minimal effort
Automatic setup of conversion tracking with shopping cart data (CwCD), which is required for Automated Discounts
Dynamic product groups for complete and automated control over the selection of products to participate in automated discounts
Import all forecast data calculated by Google for the development of performance, costs, etc. at product level. Provision of data for controlling automated discounts across product groups: e.g., only include products for which an increase in conversions of more than X percent is forecast.
Optional channel-independent use of automated discounts: prices can be written directly to the shop database and are available for all shop visitors.

Features

Decodes the price provided by Google via JWT in real time
Write the Automated Discounts price directly into the shop frontend
The required attributes cost price and minimum price can be generated using feed rules and automatically uploaded to Merchant Center.
Shows shop visitors the discounted price for 60 minutes
Retains the discounted price for shopping cart abandoners for 48 hours

Ensures that the discounted price is correctly transferred to the order in the backend.
Automatic provision of the required product attributes in Google Merchant Center
Full control over product selection for automated discounts through dynamic product groups
Dynamic product groups can combine product attributes, automated discounts, forecast data, and performance data from Google Ads.
Dashboards and product lists with automated discount forecast data and performance data from Google Ads for performance evaluation
Additional performance tools, e.g., for creating and optimizing Performance Max campaigns based on automated discount products, can be added at any time.
Optional: Recommended Google prices can be imported via API and are offered for use in the Shop database. This removes the dependency from Google Ads completely and allows the use of Google Automated Discount prices for all shop visitors and other marketplaces and price comparison platforms.
Free & expert support via ticket system and telephone hotline

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About the Extension

Google's Automated Discounts mark the start of a completely new form of repricing. Unlike conventional solutions, Automated Discounts do not require the creation of a complicated set of rules; all prices are calculated and provided by Google's AI.

Pricing is based on numerous parameters, not just competitors' prices. Among other things, Google evaluates the selling price at which a particular product has recently generated the best profit. An individually optimized price is calculated by adding further performance data and product data from the retailer. This price recommended by Google is not written directly into the shop database and is therefore not available to all shop visitors. Instead, the recommended prices are displayed exclusively via Google Ads, e.g., in the form of Google Shopping/Performance Max ads.

After clicking on an ad with a reduced price, the user is redirected to the product detail page. The plugin receives the URL-encoded price, decodes it, and writes it to the shop frontend. If possible, the shop visitor is tracked via a session cookie. If the visitor leaves the shop without purchasing the item, the reduced price remains valid for this user for two hours. If the visitor returns in time, they can take advantage of the discount. If the item has already been added to the shopping cart but the purchase process has been canceled, the discount remains active for this user for 48 hours. In addition to decoding prices, the plugin can also optionally generate and install the customized conversion tracking with shopping cart values (CwCD) required for automated discounts in the shop.

Automated Discounts can significantly increase sales and profits. Using the plugin reduces the effort required for setup and operation to an absolute minimum.

The professional version of the plugin is connected to and used with a repricing.com account. This connection creates added value for the user: the merchant center attributes required for automated discounts can be easily managed in the account and transferred to Google. The attribute values are calculated based on user input. Alternatively, you can fill any attributes or characteristics from the shop system with the required values and import them via the repricing.com data feed manager (part of the account).

Dynamic product groups can be created in the account, allowing automated discounts to be controlled individually and conveniently. A product group uses one or more filters to map a sub-range of products. Filters are available for product attributes, performance data from Google Ads, for example, and automated discount forecast data. This unique combination gives users full control over which products are activated for automated discounts. This is a unique feature of the repricing.com solution: the forecast data on the development of conversions, costs, clicks, etc. for products participating in automated discounts is imported directly from the Merchant Center. For example, product groups can be created that only include products for which Google predicts an increase in conversions by the desired percentage. This filter can be combined with data from the shop system. For example, a filter can be added that only includes products that still have a user-defined stock level. A product group configured in this way would automatically and continuously ensure that only the most promising products with high inventory levels, according to Google's forecast, are discounted through Automated Discounts.

Another unique feature of repricing.com is the optional ability to import the prices recommended by Google Automated Discounts into your account via API and then write them directly to the shop database. This completely eliminates dependence on Google Shopping ads, and the prices apply to every shop visitor, not just those who have previously clicked on a shopping ad.

The account also offers additional performance tools that can be added as needed to help optimize the performance of advertising campaigns. The optional campaign manager can be used to run any number of Performance Max campaigns, and dynamic product groups are also available for selecting the products to be advertised.

The plugin is provided free of charge. To use it, you must take out a monthly subscription for €79/month in your repricing.com account.

Details

Available: English, German
Latest update: 11 September 2025
Publication date: 19 August 2025
Version: 6.1.0
Category: Other Marketing / Commercials

Resources

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About the Extension Partner

repricing.com

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Partner Status

Shopware
Technology Partner
Shopware
Extension Partner

Details

Ø-Rating: 3.8

Average rating of 3.8 out of 5 stars
Partner since: 2014
Extensions: 5

Support

Based in: Germany
Speaks: German, English

Before you install the plugin, please make sure that Google Automated Discounts has been activated in your Merchant Center.

After you have installed the plugin via the Shopware Store, you will find the plugin and its configuration options in the My Extensions menu under the title “Google Automated Discounts - Professional Version”. Before you configure the plugin, please create your repricing.com account or connect the plugin to an already existing account. In case you create a new account (Option 1), you should do this from within the plugin (using the Sign-up button). If you want to connect your existing account proceed to Option 2.

Configuration of the plugin (applies to Option 1 & 2)

Open the configuration page of the plugin via Extensions -> My Extensions -> Google Automated Discounts - Professional Version and make the following settings:

Sales channel: Select the sales channel that contains the products to be discounted.
ID attribute used in Google Merchant Center: Select the Shopware attribute that you use as the product ID in your Google Merchant Center data feed.
Google Merchant Center ID: The Merchant Center ID will be imported automatically when you connect your repricing.com account to Google Ads and Merchant Center during the setup process. Please only adjust this manually if you want to use a different Merchant Center.
Google Tag ID & Purchase label: The Google Tag ID and the Purchase label will be imported automatically when you connect your repricing.com account to Google Ads and Merchant Center during the setup process. The tracker selected in your repricing.com account is written to the webshop by the plugin.
Disable Google Tag: Check this box if the general Google Tag is already present on all pages of your online store. If the checkmark is not set, the plugin installs the general Google Tag for all pages of your online shop (in case you selected a tracker in your repricing.com account).
Disable Conversion Tracking with cart data (CwCD): Check this box if you are already using Google Ads Conversion Tracking with cart data (CwCD) for the order confirmation page of your online store. If the checkmark is not set, the plugin installs the Conversion Tracking with cart data (CwCD) required for Automated Discounts in case you selected a tracker in your repricing.com account).
Deactivate Shopware built-in Cookie Consent Manager: If you are not using the default cookie consent management tool supplied with Shopware, but a third-party tool, please check the box Deactivate Shopware built-in Cookie Consent Manager. The Cookie Consent Manager used must then be configured to only execute tracking if a store visitor has given consent. For information on the integration of cookies, please refer to the manual of your Cookie Consent Management tool.
Please note: The conversion tracking code / Google Tag is still written to the store if you have selected a tracker in your repricing.com account and you did not deactivate tracking in the plugin by checking the boxes Disable Google Tag and Disable Conversion Tracking with cart data (CwCD).

Option 1 - Create a new repricing.com account

Open the plugin in Shopware: Marketing -> Google Automated Discounts
Click on Sign up. You will be redirected to repricing.com and your account will be created automatically.
Enter your contact e-mail address, select your language and currency.
You will be redirected to the Setup Wizard for setting up Automated Discounts. Please follow the on-screen instructions, which will guide you through the setup step by step.
In the last step, the Setup Wizard will check your configuration. If errors are found, follow the on-screen instructions to resolve any issues.
Return to the plugin settings (Extensions -> My Extensions -> Google Automated Discounts - Professional Version) and configure the plugin as described at the end of this documentation.
Once you have configured the plugin and your setup has been validated in your account, please log in to your Merchant Center to contact Google and request activation of Automated Discounts.
Use our helpdesk, the chat feature integrated into your account, or contact us by phone if you have questions or need advice.

Option 2 - Connect your existing repricing.com account

Open the plugin in Shopware: Marketing -> Google Automated Discounts
Click on Merge account. You will be redirected to repricing.com.
Log in to your account, either with the user credentials of your repricing.com account or with the credentials of the Google account used to authorize access to Google Ads and your Merchant Center.
By logging in, the plugin will be connected to your repricing.com account.
You will be redirected to the Setup Wizard for setting up Automated Discounts. Please follow the on-screen instructions which will guide you through the setup step by step.
In the last step, the Setup Wizard will check your configuration. If errors are found, follow the on-screen instructions to resolve any issues.
Once you have configured the plugin and your setup has been validated in your repricing.com account, please log in to your Merchant Center to contact Google and request activation of Automated Discounts.