Google Automated Discounts - Professional Version

by AdValue

Professional version of the AdValue plugin for Google Automated Discounts: Provides extended functionality and added value via a connected AdValue account

Expected release: March 2025

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Setup Wizard allows participation in Google Automated Discounts with minimum effort and takes away technical friction
Automatic setup of Conversion Tracking with Cart Data (CwCD) which is required for Automated Discounts
Required attributes Cost of goods sold and Minimum Price can be generated using feed rules and will be uploaded to Merchant Center automatically
Dynamic Product Groups for full control over the selection of products to be contained in Automated Discounts
Import of forecast data calculated by Google for the development of performance, costs etc. at product level. Data can be used for product selection, e.g. only include products where a rise in conversions of more than X percent is forecasted

Features

Decodes the price provided by Google via JWT in real time and writes the Automated Discounts price directly into the store frontend
Ensures that the discounted price is correctly transferred to the order process in the backend
Displays the discounted price to the store visitor for 60 minutes
Maintains the discounted price for 48 hours for returning visitors hours if the item has been added to the cart but the cart was abandonded
Automatic provision of the required product attributes in the Google Merchant Center through mapping from data source or calculated through feed rules

Validation of all relevant parameters: Presence and accuracy of Merchant Center attributes, Policy requirements met
Full control over the product selection for automated discounts through Dynamic Product Groups
Dynamic Product Groups based on filtering of product attributes, performance data from Google Ads and Automated Discounts forecast data
Dashboards and product lists with forecast data for Automated Discounts and KPI from Google Ads to evaluate performance
Additional performance tools, e.g. for creating and optimizing Performance Max campaigns, can be added at any time

Show more Show less

About the Extension

Google Automated Discount is a completely new form of repricing. Unlike standard market solutions, no complicated rules need to be created for Automated Discounts - all prices are calculated and provided by Google.

Pricing is based on numerous parameters, not just the prices of competitors. Among other things, Google evaluates the sales price at which a particular product has generated the best profit in recent times. An individually optimized price is calculated by adding further performance data and the retailer's product data. This price recommended by Google is not written directly into the store database and is therefore not available to all store visitors. Instead, the recommended prices are displayed exclusively via Google Ads, e.g. in the form of Shopping ads.

After clicking on an ad with a reduced price, the user is redirected to the product detail page. The AdValue plugin receives the URL-encoded price, decodes it and writes it to the store frontend. If possible, the store visitor is recorded via a session cookie. If the item shown is not purchased immediately, the reduced price remains in place for 60 minutes. If the visitor returns within this period, he can take advantage of the discount. If the item has already been placed in the shopping cart but the purchase process has been canceled, the discount remains active for this user for 48 hours. In addition to decoding the prices, the plugin can optionally generate the customized conversion tracking with shopping cart data (CwCD) required for Automated Discounts and install it to the store frontend.

Automated Discounts can significantly increase sales and profits. By using the AdValue plugin in combination with powerful tools available through the connected AdValue account, the effort required for setup and operation is reduced to an absolute minimum.

Using the Professional version of the plugin offers numerous advantages compared to the basic version. The professional version is linked to an AdValue account. This connection creates added value for the user: In the account, the Merchant Center attributes required for Automated Discounts can easily be managed and transferred to Google. The attribute values are calculated on the basis of user input / data feed rules (e.g. calculate minimum price based on cost of goods sold). Alternatively, it is possible to fill any attributes or features from Shopware with the required values and import them via the AdValue data feed manager (part of the AdValue account). Product feed data will be uploaded to the Google Merchant Center on a daily basis, including the additional attributes for Automated Discounts. Instead of using files, all data is transferred through the Content and Merchant API, thus ensuring reliable and fast updates of product data.

Dynamic Product Groups can be created in the AdValue account, which are used to control Automated Discounts individually and conveniently. A product group uses one or more filters to map a partial range of products from Shopware. Filters are available for product attributes, performance data from Google Ads and for forecast data on Automated Discounts provided by Google (e.g. forecast for change in conversions, clicks, ad cost etc.). Thanks to this unique combination, the user always retains full control over the products to be activated for Automated Discounts. This is a unique selling point of the AdValue solution: the forecast data is imported directly from the Google Merchant Center, displayed in the AdValue account and made available for filtering. For example, product groups can be created that only contain products for which Google predicts an increase in conversions by the desired percentage. This filter can be combined with data from the Shopware backend. Add a filter can that only includes products that have a user-defined stock level and combine it with Google forecast data on conversions. A product group configured in this way would automatically and continuously ensure that only the most promising products according to the Google forecast and with high stock levels are discounted.

The AdValue account also offers additional performance tools that can be booked as required and help to optimize the performance of advertising campaigns.

Details

Available: English, German
Latest update: 7 March 2025
Version: 6.0.0
Category: Other Marketing / Commercials

About the Extension Partner

AdValue

See all extensions

Partner Status

Shopware
Technology Partner
Shopware
Extension Partner

Details

Ø-Rating: 3.8

Average rating of 3.8 out of 5 stars
Partner since: 2014
Extensions: 4

Support

Based in: Germany
Speaks: German, English

Before you install the plugin, please make sure that Google Automated Discounts has been activated in your Merchant Center.

After you have installed the plugin via the Shopware Store, you will find the plugin and its configuration options in the “My Extensions” menu under the title “Google Automated Discounts - Professional Version”. Before you configure the plugin, please create your AdValue account or connect the plugin to an already existing account. In case you create a new account (Option 1), you should do this from within the plugin. If you want to connect your existing account proceed to Option 2.

Option 1 - Create a new AdValue account

Open the plugin in Shopware: Marketing -> Google Automated Discounts
Click on “Sign up”. You will be redirected to AdValue and your AdValue account will be created automatically.
Enter your contact e-mail address, select your language and currency.
You will be redirected to the Setup Wizard for setting up Automated Discounts. Please follow the on-screen instructions, which will guide you through the setup step by step.
In the last step, the Setup Wizard will check your configuration. If errors are found, follow the on-screen instructions to resolve any issues.
Return to the plugin settings (Extensions -> My Extensions -> Google Automated Discounts - Professional Version) and configure the plugin as described at the end of this documentation.
Once you have configured the plugin and your setup has been validated in your AdValue account, please log in to your Merchant Center to contact Google and request activation of Automated Discounts.

Option 2 - Connect your existing AdValue account

Open the plugin in Shopware: Marketing -> Google Automated Discounts
Click on “Connect account”. You will be redirected to AdValue.
Log in to your AdValue account, either with the user credentials of your AdValue account or with the credentials of the Google account used to authorize access to Google Ads and your Merchant Center.
By logging in, the plugin will be connected to your AdValue account.
You will be redirected to the Setup Wizard for setting up Automated Discounts. Please follow the on-screen instructions which will guide you through the setup step by step.
In the last step, the Setup Wizard will check your configuration. If errors are found, follow the on-screen instructions to resolve any issues.
Return to the plugin settings (Extensions -> My Extensions -> Google Automated Discounts - Professional Version) and configure the plugin as described at the end of this documentation.
Once you have configured the plugin and your setup has been validated in your AdValue account, please log in to your Merchant Center to contact Google and request activation of Automated Discounts.

Configuration of the plugin

Open the configuration page of the plugin (Extensions -> My Extensions -> Google Automated Discounts - Professional Version) and make the following settings:

Sales channel: Select the sales channel that contains the products to be discounted.

ID attribute used in Google Merchant Center: Select the Shopware attribute that you use as the product ID in your Google Merchant Center data feed.

Google Merchant Center ID: The Merchant Center ID was imported automatically when you connected your AdValue account to Google Ads and Merchant Center during the setup process. Please only adjust this manually if you want to use a different Merchant Center.

Google Tag ID & Purchase label: The Google Tag ID and the Purchase label were imported automatically when you connected your AdValue account to Google Ads and Merchant Center during the setup process. The tracker selected in your AdValue account is written to the webshop by the plugin.

Disable Google Tag: Check this box if the general Google Tag is already present on all pages of your online store. If the checkmark is not set, the plugin installs the general Google Tag for all pages of your online shop (in case you selected a tracker in your AdValue account).

Disable Conversion Tracking with cart data (CwCD): Check this box if you are already using Google Ads Conversion Tracking with cart data (CwCD) for the order confirmation page of your online store. If the checkmark is not set, the plugin installs the Conversion Tracking with cart data (CwCD) required for Automated Discounts in case you selected a tracker in your AdValue account).

Deactivate Shopware built-in Cookie Consent Manager: If you are not using the default cookie consent management tool supplied with Shopware, but a third-party tool, please check the box “Deactivate Shopware built-in Cookie Consent Manager”. The Cookie Consent Manager used must then be configured to only execute tracking if a store visitor has given consent. For information on the integration of cookies, please refer to the manual of your Cookie Consent Management tool.

Please note: The conversion tracking code / Google Tag is still written to the store if you have selected a tracker in your AdValue account and you did not deactivate tracking in the plugin by checking the boxes "Disable Google Tag" and "Disable Conversion Tracking with cart data (CwCD)".