VariSEO Pro – SEO & Variation Manager

How it Works

1. Step 1: Visit the Product Detail Page

   The customer visits the product detail page of an item with various variations, such as a clothing item with color and size options.

2. Step 2: Variation Selection

   The customer sees the clear variation selection boxes, and all variations are initially not selected.

   If needed, the customer can expand the optional boxes for specific variations to view the available options.

3. Step 3: Selecting a Variation

   The customer chooses a variation, such as the color black, from the available options.

   After selecting this variation, the other available variations are highlighted or activated, while unavailable variations are displayed in gray.

4. Step 4: Redirect to the Parent Item

   After selecting a variation, the customer is redirected to the corresponding parent item.

   The parent item contains information about all variations in the selected group.

5. Step 5: Displaying Variations and Information

   The parent item displays individual information for each variation, such as product images, descriptions, and prices.

   Customers can now navigate between different variations by selecting their desired combination.

6. Step 6: Smart Redirect (Optional)

   If the customer selects an unavailable variation, the plugin offers various options:

   • Display a "Choose Next Best Variant" button, which redirects the customer to the next available variation.
   • Automatically select the next available variant without a button (Shopware default).
   • Reset button to return to the parent item with the selected variation activated to display other possible combinations.
   • Each variation remains accessible permanently, so individual information about the variation is still available even if they are sold out.

Plugin Configuration:

Loading Icon

Option: Toggle Loading Icon
By default, in Shopware, the loading icon appears as a modal that covers the entire website. When you enable this option, the loading icon is displayed within the buttons, providing a local loading experience.

Step by Step Selection

If you have numerous variants, this function allows you to initially display only one variant while keeping all others hidden. After selecting the first variant, all other variants become visible.

Grouping Function - Hide Active Variation

Option: Grouping Function - Hide Active
This option prevents the display of the active variant within a group. If you want to hide the currently selected variant when using variant groups, activate this setting.

Strict Redirect

Option: Strict Redirect
In the default behavior of Shopware, when selecting a variant that doesn't exist as a child product, it redirects to an existing product. If you choose "Strict Redirect," an informational message will be displayed indicating that the selected variant doesn't exist.

Product Configurations

In the "Product Customfields" section, you can further customize the behavior of "VariSEO Pro."

Grouping Option

With the Grouping Option in the Customfields, you can group products. These products will then be displayed on every product detail page as variant options, complete with product images.

How it Works:

1. Go to the product overview in your Shopware admin panel.
2. Select all the products you want to group by performing a multi-selection of these products.
3. Perform a bulk edit for these selected products.
4. Find the custom field labeled "Group Product" and select one of the products as the ID for all the products you want to group.

Group Product ID: Select a product as the group identifier.
Sorting for each grouped product: Set the sorting order for variations within the grouped products. This influences the order in which variations are displayed on the product page.

With these configuration options, you can fine-tune your Shopware 6 shop to optimize the display and behavior of product variations, improve the user experience, and enhance SEO performance.