Abandoned Cart and Email Follow-Ups - Increase CRO

by 2Hats Logic Solutions Private Limited

Rating: 5.0

Downloads: 130

Boost your conversion rate by sending reminder emails to customers to recover their abandoned carts. Use email templates for better marketing content and set the frequency of emails.

Annually €10.92* /month €168.00 * €131.00* /year 22.02% discount In comparison to the regular monthly price

Monthly €14.00* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.6.9.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy to install and configure
Track Abandoned Cart Orders
20% more conversion with user and cart item visibility
Built-in persistent cart feature & Free updates for upcoming features
Includes an unsubscribe button for email opt-outs.

Features

Get insights into abandoned cart recovery: View conversion rates and successfully recovered carts.
Persistent cart functionality: Items remain in the cart even after logging out.
User and item listing: See users with abandoned carts and their items.
Automated email reminders: Send reminders at set intervals to recover carts.
Customizable email templates: Easily edit and save email formats in Shopware.

Email scheduling control: Enable, disable, or adjust email intervals as needed.
Marketing-friendly subject lines: Use engaging subject lines for better open rates.
GDPR compliant: Ensures user privacy with full GDPR compliance.

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About the Extension

We strongly recommend disabling the admin worker and setting up the CLI worker when using the hourly notification interval available from plugin versions 4.0.4 & 3.0.7. Please refer official documentation for details

How often do your customers abandon their carts?

According to surveys, the average abandonment rate in sales is 70 percent and purchases are 30%. This means there is a high abandonment rate in online purchases as well, where customers leave their carts with products without completing the order for various reasons like:

Thinking about another product
Wanting to check and compare with other web-stores
Getting distracted in the middle of completing the order
A bad network, etc.

Rarely do customers come back to the abandoned carts and fulfil the order. In the case of Shopware, it doesn't come with a persistent cart either which makes it difficult for a user to easily get access to the product they were looking at.

How Abandoned Cart Notifications Help Solve the Issue and Boost Conversions

Persistent Cart Feature for Easy Shopping

Customers can return to their carts even after logging out. This eliminates the problem of re-adding products, improving the shopping experience and increasing conversion rates.

Detailed Data for Better Marketing

The plugin provides a comprehensive list of users who have abandoned their carts and detailed insights into the items left behind. With this information, store owners can craft targeted marketing strategies to bring customers back and close the sale.

Flexible and Non-Intrusive Reminders

You can configure custom intervals for sending reminder emails, ensuring they remain friendly and non-intrusive. For example, using an interval like 2,5,15 will send reminders on the 2nd, 5th, and 15th day after cart abandonment, stopping automatically after that.
Store owners can also choose to send just a single reminder if preferred.

Customizable Email Templates

The email template is fully customizable, allowing store owners to use engaging subject lines and personalized content. You can include:

A list of abandoned products.
A direct link to complete the purchase.
Discount coupon codes to incentivize customers.

Impact on Conversions

The store owner can set up coupon codes and send them via these emails to make the decision easier for the customers. This can increase the conversion by 20% and thereby increase the revenue by 20% - which is remarkable.

How Does It Work?

A customer adds items to their cart but leaves before checking out.
The plugin tracks the abandoned cart and stores customer details.
After the set interval (e.g., 2, 5, 15 days), a friendly reminder email is sent.
Customers click the link in the email to resume their purchase with ease.
You recover lost sales and grow your revenue!

Here is a video demonstration - https://www.youtube.com/watch?v=do3kWIQk8G4

How often do your customers abandon their carts?

Thinking about another product
Wanting to check and compare with other web-stores
Getting distracted in the middle of completing the order
A bad network, etc.

How Abandoned Cart Notifications Help Solve the Issue and Boost Conversions

Persistent Cart Feature for Easy Shopping

Customers can return to their carts even after logging out. This eliminates the problem of re-adding products, improving the shopping experience and increasing conversion rates.

Detailed Data for Better Marketing

Flexible and Non-Intrusive Reminders

Customizable Email Templates

The email template is fully customizable, allowing store owners to use engaging subject lines and personalized content. You can include:

A list of abandoned products.
A direct link to complete the purchase.
Discount coupon codes to incentivize customers.

Impact on Conversions

How Does It Work?

A customer adds items to their cart but leaves before checking out.
The plugin tracks the abandoned cart and stores customer details.
After the set interval (e.g., 2, 5, 15 days), a friendly reminder email is sent.
Customers click the link in the email to resume their purchase with ease.
You recover lost sales and grow your revenue!

Here is a video demonstration - https://www.youtube.com/watch?v=do3kWIQk8G4

Details

Available: English, German
Latest update: 11 December 2024
Publication date: 27 January 2020
Version: 5.1.2
Category: Email Marketing

Resources

Reviews (3)

Average rating

5.0

Based on 3 reviews

4.7 Functionality

5.0 Usability

4.3 Documentation

4.7 Support

Write a review

If you downloaded this extension you can write a review in the Shopware Account.

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Sort by

Ein sinnvolles Plugin und ein sehr guter Support

5.0

by Thomas Harnisch

8 November 2024 23:09

Wir haben das Plugin vor 2 Wochen installiert. Es tat zwar das, was es machen sollte, aber die Ergebnisse waren für uns nicht nachvollziehbar. Auch hatte das Plugin ein paar Bugs, wenn ein Gastbesteller erneu ein Gastkonto erstellt und dann kauft, bekam er trotzdem eine Warenkorbmail. Aufgrund meiner Kritik hat er sich direkt bei mir gemeldet und innerhalb von einer Woche erstens die Fehler behoben und zweitens eine Auswertung hinzugefügt. Der Anbieter macht hier einen sehr guten Job und das Plugin ist sehr gut.

5.0 Functionality

5.0 Usability

4.0 Documentation

5.0 Support

Support hat recht schnell alle Fehler behoben und Anpassungen vorgenommen

5.0

by Grafik

10 June 2024 11:59

5.0 Functionality

5.0 Usability

5.0 Documentation

4.0 Support

by 2Hats Logic Solutions Private Limited 19 June 2024 16:31

Vielen Dank für die Bewertung. Wir wissen das zu schätzen.

Super Plugin, einige tolle Funktionen werden ja noch dazukommen! Wir freuen uns!

5.0

by Viktor Franz

20 April 2020 10:02

4.0 Functionality

5.0 Usability

4.0 Documentation

5.0 Support

About the Extension Partner

2Hats Logic Solutions Private Limited

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Extension Partner

Details

Ø-Rating: 4.5

Average rating of 4.5 out of 5 stars
Partner since: 2019
Extensions: 34
Certifications: Certifications

Support

Based in: India
Speaks: German, English
Response time: Very quickly

Shopware 6 certified

We strongly recommend disabling the admin worker and setting up the CLI worker when using the hourly notification interval available from plugin versions 4.0.4 & 3.0.7. Please refer official documentation for details

If you are using a plugin version below 5.1.2, please add the following code to the 'Abandoned Cart Notification' email template to enable the unsubscribe link.

{% if addUnsubscribeLink %}
Click here to <a >unsubscribe</a>.
{% endif %}
</div>

Installation

Step 1: Buy the plugin at https://store.shopware.com.

Step 2: Log in to Shopware with your user account

Step 3: Open Settings-> Plugin Manager

Step 4: Click My Purchases and sign in if you haven't already. Enter the Shopware ID for the website you are working with.

Step 5: After login you will see a list of plugins for the website and your account. Download the plugin.

Step 6: Click on "Installed" to open a page with the plugins that are installed, uninstalled and deactivated.

Step 7: Look for the AbandonedCart plugin in the "Uninstalled" list.

Step 8: Click Install and activate the plugin.

Construction

1) Set the interval for the email in days.

a) Open Settings -> System -> Plugins -> My Plugins -> Notification of abandoned shopping cart -> Configuration

To set the mail interval days for the abandoned cart notification:

(Please use a coma separator to add more than one day.)

2) Change the email template

(Settings> Email Template> Search for "Abandoned Cart"> Edit>

Update instructions for existing customers: How to display the product image in the email.

================================================================

Step 1. Please update your plugin to the latest version "Abandoned Cart v.1.0.4".

Step 2. Copy the following lines of code into Email Templates - HTML Template

(Settings> Email Template> Search For "Abandoned Shopping Cart"> Edit> Paste Code Into HTML SECTION)

Step 3. Look for the following code in the HTML section

Step 4. Add the following line of code below it

<td bgcolor = "# F7F7F2" style = "border-bottom: 1px solid #cccccc;"> product </ td>

Step 5. Search for <td style = "border-bottom: 1px solid #cccccc;"> {{loop.index}} </td>

Step 6. Paste the following line of code

{% if lineItem.productImage! = ""%}

{% endif%}

</ td>

Step 7. Save the template

For your reference, we have added the code snippet in the images.

==================================================================================

Update instructions for existing customers: To add product links for the product images in abandoned cart emails.

==================================================================================

Step 1. Please update your plugin to the latest version "Abandoned Cart v.1.0.7".

Step 2. Copy the following lines of code into Email Templates - HTML Template

(Settings> Email Template> Search For "Abandoned Shopping Cart"> Edit> Paste Code Into HTML SECTION)

Step 3. Please edit the HTML email template and search for the following code:

Step 4: Wrap the product image with the anchor tag as shown below :

<a >

</a>

For eg:

<a >

</a>

For your reference, we have added the code snippet in the images.

* For existing customers: The code highlighted in green is the change that should be included in your email template