SEO Professional
In-App Purchases
Subscriptions
Description
Highlights
About the Extension
The „SEO Professional“ plugin combines a wide range of SEO settings and optimization features in a single plugin. It picks up where Shopware leaves off and helps you improve your search engine rankings.
Help / Documentation
You can find detailed documentation for the plugin at:
https://de.dreischild.com/docs/seo-professional
Meta Tags
The meta fields already available in Shopware are extended and enhanced by SEO Professional. The meta title displays the current pixel length, while the meta description and keywords display their character count. Colored bars are also displayed below the meta fields to provide visual guidance when determining the optimal length.
In addition to the standard meta tags available in Shopware, the Robots tag can be freely defined for each category or product. For all SEO settings that can be generated using the bulk generators, information on whether a bulk template has been defined for the respective setting is displayed directly below the field.
SERP Preview
The SERP preview allows you to see as accurately as possible how the resulting Google search result will look while creating your meta information.
Canonical Links
By default, the SEO path is used as the canonical link. In some cases, however, it may be necessary to define a different canonical link. With SEO Professional, the canonical link can therefore be changed to another product, another category, or an external URL.
Social Media
Would you like to influence how shared products and pages are displayed on Facebook and Twitter? With SEO Professional, you can configure the title, description, and image displayed on both social media platforms.
Product and Category Bulk Generator
Using the bulk generators for products and categories, you can automatically generate the meta title, meta description, URL, Robots tag, as well as the title and descriptions for Facebook and Twitter using templates. Templates for generating SEO settings can be defined individually for each category.
In addition to the example templates provided, you can create your own custom templates in the settings of the respective module. The template preview function allows you to test these templates directly during creation to ensure that they work correctly.
The SEO settings are automatically generated based on the configured templates whenever new products or categories are created or existing ones are updated. Alternatively, the bulk generators can be started via the administration or using the Shopware CLI to generate the SEO settings for all elements.
OpenAI / Claude Integration in the Bulk Generator
As an alternative to standard bulk templates, dynamic OpenAI / Claude prompts can be created using the bulk generator to generate the actual SEO content. The regular bulk template functions, such as variables, loops, and conditions, can be used when creating the OpenAI / Claude prompts.
Rich Snippets (JSON-LD)
In the Shopware standard, rich snippets are provided using so-called microdata in the source code. With SEO Professional, you have the option of removing this microdata from the source code and using the JSON-LD rich snippets recommended by Google instead.
In addition to the standard fields provided by Shopware, the module supports additional rich snippet fields that can be configured through the module. For these fields, you can define default values and the desired default behavior in the administration.
The module also enables the output of variant attributes, allowing variant information to be stored in a structured format within the rich snippets. In addition, product properties such as size, width, or height can be output as structured data.
In addition to product information, the module also supports the output of organization information (Organization), allowing key company information to be provided in a structured format.
Furthermore, merchant return policies can be defined both for individual products and globally for the organization. This allows return policies to be clearly and in a search-engine-compliant manner within the structured data.
If you require different information for individual products, you can define custom rich snippet values in the product details. For example, you can specify an individual product condition or a specific SKU value for a particular product.
301 and 302 URL Redirects
301 and 302 URL redirects can be configured directly in the administration. A URL can be redirected to another URL, a product, or a category.
For example, products can also be redirected to other products to define a successor product.
In addition, redirects can now also be defined using regular expressions (Regex). This allows complex redirect rules to be created for a large number of URLs using a single redirect. For example, URLs that match a specific pattern can automatically be redirected to a defined destination.
The HTTP status code determines whether the redirect is permanent (301) or temporary (302).
The product and category details also provide a direct overview of whether a redirect has been configured for the respective product or category. If no redirect has been configured yet, a new redirect can be created directly from this location.
Redirects can be imported and exported using a CSV file.
Sitemap (from version 6.11.5)
Using the sitemap configuration for entities, you can specify which products and categories should be included in the sitemap and which should not. You can also define the priority value for individual entities.
Robots.txt (from version 6.11.8)
Enter the content of your robots.txt file directly in the administration and, if required, configure it individually for each sales channel. The sitemap link can be added automatically. If you already have a robots.txt file stored in the file system, this file takes precedence.
Media Bulk Generator (available as an in-app purchase from version 6.14.7)
The Media Bulk Generator enables the automatic creation of alt texts and titles for media files based on bulk templates. Using OpenAI / Claude templates, images are analyzed using artificial intelligence and processed into optimized metadata by taking relevant product, category, manufacturer, and property data into account.
Current Plugin Version and Further Development
SEO Professional is continuously being developed and improved. Do you have a feature request that has not yet been implemented? Contact us at sales@dreischild.com. We would be happy to create a feature request ticket for you.
Important information regarding the use of OpenAI / Claude:
Using OpenAI / Claude incurs costs that are not included in the rental price of SEO Professional. The costs for using OpenAI / Claude depend on the number of requests and the models used. For more information about pricing, please visit the OpenAI / Claude website.
Disclaimer:
We develop, test, and support our plugins against the Shopware standard. This means that compatibility with other Shopware plugins used in the same system must be tested and ensured by the shop operator or their agency.
Details
- Available: English, German
- Latest update: 24 September 2026
- Publication date: 30 March 2020
- Version: 6.15.82
- Category: SEO Optimization
Resources
Reviews (29)
Sehr gutes Plugin, toller Support
Absolut herausragender Support!
Innerhalb von nur wenigen Stunden wurde auf unsere Auffälligkeiten eingegangen und direkt ein Update bereitgestellt. Als damit noch nicht alles vollständig gelöst war, wurde ohne große Umwege weiter analysiert, Troubleshooting betrieben und direkt eine weitere Version zur Verfügung gestellt – danach hat alles wie gewünscht funktioniert.
Besonders positiv: Im Zuge dessen wurde sogar noch ein zusätzlicher Wunsch von uns mit integriert.
So stellt man sich Support vor: schnell, kompetent, unkompliziert und vor allem lösungsorientiert. Wirklich stark – vielen Dank an das Team von Dreischild!
Support does not work
Sitemap started to work but robot.txt file didi not exists and with the fix all redirects were deleted without any back up. This just mess all up.
No follow up on emails and no phone available to call...
I would expect that if you present as expert on SEO these basic stuff cannot happen after the fix.
Kauf hielt 3 Jahre, Miete bringt kaum Verbesserungen
Starkes Plugin mit Top-Dokumentation - empfehlenswert trotz kleinerer Eigenheiten
Mit dem Support hatten wir bislang nur einmal Kontakt. Zwar konnte unser Anliegen nicht direkt gelöst werden, dennoch erfolgte die Antwort freundlich und innerhalb einer angemessenen Zeit. Ein kleiner Kritikpunkt: Anfragen über das Shopware-Support-System werden automatisch mit dem Hinweis beantwortet, dass die Nachricht in ein internes Ticket-System übertragen wurde. Dadurch werden die offiziellen Fristen des Shopware-Systems faktisch umgangen.
Einen Stern Abzug bei Funktionalität / Usability gibt es aufgrund zweier Besonderheiten bei den Weiterleitungen, die wir letztlich selbst per eigenem Code lösen mussten:
Zum einen ist es (Stand heute, mit Version 6.14.2) nicht möglich, dynamisch auf Kategorien in der Footer-Navigation bzw. Footer-Service-Navigation weiterzuleiten - anders als bei anderen Kategorien eines Verkaufskanals, wo dies problemlos funktioniert. Zum anderen fehlt eine Prüfung, ob eine Weiterleitung auf sich selbst zeigt, was in einer Endlosschleife resultieren kann. Gerade bei dynamischen Weiterleitungen auf Artikel und Kategorien ist dies problematisch, etwa wenn sich URLs durch Umbenennungen im Laufe der Zeit ändern und dadurch mit alten Weiterleitungen kollidieren.
Trotz dieser kleinen Einschränkungen überzeugt das Plugin insgesamt durch hohe Stabilität, eine exzellente Dokumentation und einen engagierten, gut erreichbaren Support. Wer eine zuverlässige Lösung mit transparenter Herstellerkommunikation sucht, ist hier bestens beraten.
Super Plugin, Super Support bei Rückfragen
grosse Erleichterung
etwas teuer, aber selbst manuell machen ist nicht billiger. Ausser in Indien und das ist nur für Englisch. Fazit unbedingt abonnieren, bis Shopware das gleich gut kann.
Must-have Plugin
Effektives Plugin für Shopware
Plugin funktioniert Super.
About the Extension Partner
Dreischild GmbH
Partner Status
-
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.5
- Partner since: 2014
- Extensions: 38
Support
- Based in: Luxembourg
- Speaks: German, English
- Response time: Quickly