New
Do you use the ActiveCampaign Ecommerce feature, cart abandonment, and have multiple languages or sales channels? If so, this release creates new fields in ActiveCampaign that can be used for cart abandonment automation:
- Abandoned Cart: Checkout URL (ABCART_CHECKOUTURL) - Contains the shop URL for checkout
- Abandoned Cart: Cart URL (ABCART_CARTURL) - Contains the shop URL to the shopping cart
- Abandoned Cart: Cart Token (ABCART_CARTTOKEN) - Contains the customer's cart token ID
- Abandoned Cart: Language (ABCART_LANGUAGE) - Contains the language (locale) used by the customer
- Abandoned Cart: Sales-Channel (ABCART_SALESCHANNEL) - Contains the name of the sales channel
You can find more information about the release at https://www.mothership.de/leistungen/shopware-apps/shopware-activecampaign-app-fuer-shopware in the description/release notes.
With this major release we provide new functionalities. Details can be found at https://www.mothership.de/leistungen/shopware-apps/shopware-activecampaign. To ensure that the functions run without problems, please make sure that the app has been updated correctly in the shop under "Extensions" before you activate the functions in the administration.
Transmission of orders
ActiveCampaign offers an e-commerce interface to store customers and orders independently of newsletter contacts. A direct integration is already available for the shop systems Shopify, Magento and WooCommerce. We are now making this feature available to Shopware users and creating the possibility to transfer customers and orders to ActiveCampaign. Provided your ActiveCampaign plan has DeepData support, the e-commerce feature can be enabled in the Shopware settings. This activates a tracking script in your shop and all new orders are sent to ActiveCampaign, provided the customer has accepted marketing cookies. Customer information, products of the order and the order itself are transmitted.
Tracking shopping cart abandonments
ActiveCampaign already offers from the "Plus" option for Shopify, Magento and WooCommerce the possibility to track abandoned shopping carts. This feature is now integrated into the app since version 1.3.0. To activate it, go to the e-commerce section in the app settings. To activate the tracking script, "E-Commerce" must also be active. You can also select a time period from which a shopping cart is marked as cancelled.
Display the state of the transfer in the shop transparently
Whether a contact has been transferred to ActiveCampaign can now be checked in the app settings. Log information with minimal information is generated within the app, this information is shared with your shop. To do this, go to the "Logs" tab and select a log file.
Contact data enrichment through mappings
Currently, Shopware newsletter subscribers are transferred to ActiveCampaign contacts. In addition, the shop sends events, e.g. when a customer or order has been saved. Through the new configuration in the Shopware administration, we now offer assignments to save or enrich any fields from the customer account or order in the respective contact for these events. This information can be used in ActiveCampaign to segment contacts and send newsletters to self-defined groups.
ActiveCampaign's website tracking can be enabled in the store to add basic tracking.
- New configuration "ActiveCampaign Tracking" in the app settings in Shopware Administration.
- Privacy: site tracking is integrated with the default Shopware cookie banner. Only when customers agree to it, the script is activated.
- The account number can be found in ActiveCampaign under Websites/Website Tracking