Multi Tracker | Pixel Integration incl. E-Commerce & Event Tracking
Description
Highlights
About the Extension
What are the benefits of the Multi Tracker Plugin?
To set up tracking tools, it is necessary to implement various code snippets in predefined places in the shop. This is time-consuming and often only possible with the help of a developer.
The Multi Tracker Plugin allows you to integrate a variety of well-known trackers into your Shopware 6 shop without any development effort. The event or e-commerce tracking that is relevant for some trackers is also already preconfigured. All you have to do is enter your tracking ID - the plugin does the rest.
Not only do you save time and costs for the setup, you can also activate additional trackers at any time without a developer.
Which trackers can I set up using the plugin?
Currently, 11 different trackers can be integrated using the plugin:
Google Analytics 4 or Google Universal Analytics [incl. event tracking]
Use Google Analytics to perform continuous analyses and statistical evaluations for your online shop. The plugin extends and enhances the integration of Shopware with all relevant product data for e-commerce tracking.
Google Ads Conversion Tracking [incl. event tracking]
Optimise your Google Ads by tracking conversions and their revenues.
Google Ads Remarketing [incl. event tracking]
Create your own target groups with the Ads Remarketing tags and target your visitors afterwards with Google Ads.
Facebook Pixel [incl. event tracking]
Use the Facebook pixel to better target your ads on Facebook.
Hotjar
Evaluate the behaviour of your users through mouse tracking, heat maps and specific user surveys.
Microsoft Clarity
With the free alternative to Hotjar, you can analyse the behaviour of your users through mouse tracking or heatmaps, among other things.
Google Optimize [no page flickering]
Optimise your shop with A/B and multivariate tests. Manual integration in the HTML-head prevents the page from "flickering".
Google Tag Manager
Use the Google Tag Manager to integrate individual code snippets in your shop - without having to modify the source code.
Bing Ads Conversion Tracking [incl. event tracking]
Optimise your Bing Ads by tracking conversions and their revenues.
Bing Ads Remarketing [incl. event tracking]
Create your own target groups with the Ads Remarketing tags and target your visitors afterwards with Bing Ads.
Note: The plugin is constantly being updated with new trackers. Are you missing a tracker? Feel free to send us an email to: info@ovrengineering.de
Does the plugin also implement the tracking of e-commerce events?
Yes, for Google Analytics 4 / Universal Analytics, Google Ads Conversion Tracking / Remarketing, Bing Ads Conversion Tracking / Remarketing and the Facebook Pixel, all relevant e-commerce events such as addToCart or beginCheckout are tracked in addition to the page views.
Google Analytics 4 or Google Universal Analytics
- View Item List: A user visits a category page
- Select Item: A user clicks on a product on a category page
- View Item: A user visits a product detail page
- Add to Cart: A user adds an item to the shopping cart
- Remove from Cart: A user removes an item from the shopping cart
- Begin Checkout: A user begins the checkout process
- Purchase: A user completes the checkout process
Google Ads Conversion Tracking
- General website tag: The general website tag is used to add visitors to your "All visitors" remarketing list.
- Conversion tracking tag: Allows conversions to be assigned to your Google Ads campaign
Google Ads Dynamic Remarketing
- View Item List: A user visits a category page
- View Item: A user visits a product detail page
- Add to Cart: A user adds an item to the shopping cart
- Purchase: A user completes the purchase process
- View Search Result: A user uses the shop search function
Facebook Pixel
- Add to Cart: A user adds an item to the shopping cart
- Add to Wishlist: A user adds an item to the wishlist
- Complete Registration: A user creates an account
- Customize Product: A user uses the variant selection
- Initiate Checkout: A user begins the checkout process
- Purchase: A user completes the purchase process
- Search: A user uses the shop search function
Bing Ads Conversion Tracking
- General website tag: The general website tag is used to add visitors to your "All visitors" remarketing list.
- Conversion tracking tag: Allows conversions to be assigned to your Bing Ads campaign
Bing Ads Dynamic Remarketing
- View Home: A user visits the home page
- View Category: A user vists a category page
- View Product: A user visits a product detail page
- Add to Cart: A user adds an item to the shopping cart
- Purchase: A user completes the purchase process
- View Search Result: A user uses the shop search function
Is the plugin compliant with the GDPR?
Yes, the plugin is compliant with the GDPR when using the Cookie Consent Tool from Shopware. All scripts are loaded by default only after the user's consent, which ensures that their IP Address isn't transfered before the consent already.
In addition, you have the option of deactivating the integration in the Cookie Consent Tool and tracking in the shop without explicit consent - e.g. in B2B shops with prior consent of the users or in countries where the GDPR does not apply. Note that this may not comply with the applicable data protection regulations if used improperly.
Feedback
You have a suggestion for improvement, found a bug or would like to see another tracker? Feel free to send us an email to: info@ovrengineering.de
Disclaimer: The plugin "Multi Tracker" offers the technical possibility to integrate different tracking systems into the Cookie Consent Tool of Shopware. The manufacturer is not liable for violations of country-specific data protection guidelines. All shop owners act on their own responsibility when using the tool and should consult their data protection officer or legal advisor to ensure correct integration. Our employees cannot and must not provide or replace legal advice.
Details
- Available: English, German
- Latest update: 18 November 2024
- Publication date: 9 June 2021
- Version: 1.9.1
- Category: Tracking
Resources
Reviews (2)
Der Support ist super
Super Support. Tool tut genau, was es soll.
Das Tool arbeitet zuverlässig und macht genau, was es soll.
was will man mehr.
About the Extension Partner
OVR Engineering
Partner Status
-
Shopware
Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2021
- Extensions: 6
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly