releva.nz | Dynamic Retargeting

Dynamic Retargeting made simple for every Shopware Owner - now available for Shopware 6

The releva.nz plugin lets you target shop visitors with personalized, product-based online banners, even after they have already left your store. Thanks to this, part of the visitors who had abandoned their cart are being reactivated: they return to your shop and finish their purchase. Your conversion rate rises significantly and your sales increase up to 15 percent.

You do not need any programming knowledge for our plugin and thus, it’s super easy to handle. Thanks to campaign optimization based on Artificial Intelligence (AI), releva.nz is suitable for online merchants of any size.

You can now get a free trial of our releva.nz plugin for Shopware for 30 days including all its features. We even give you an ad budget of 30 EUR to get started: https://releva.nz/kostenlos-testen/

Are you planning on updating your Shopware shop to version 6 or have you already done so? Of course, you can use the releva.nz plugin for Shopware 6 as well.

Core features of the releva.nz retargeting plugin

Automatic creation of dynamic ad banners 

You don’t have to design your own display ads - releva.nz automatically generates appealing ads based on your shop products

Efficient use of daily ad budget 

You determine your daily ad budget in the Shopware backend - releva.nz makes sure it’s used cost-efficiently 

Campaign optimization based on AI 

Self-learning algorithms optimize the distribution of your ads. I.e., these ads primarily target visitors who just left your shop 

Integration of retargeting pixel without programming knowledge 

The releva.nz plugin takes care of the technical details for you and places retargeting pixels independently on all relevant pages of your online store.

Controlled use of ads 

The releva.nz plugin learns on its own how many times an ad should be shown to which terminal device of your target group. Once a customer buys, s/he will no longer receive any ads about the bought product.

Ads distribution via more than 30 ad networks 

releva.nz does not only work with the Google Marketing Platform, but also with Rubicon Project, OpenX, AppNexus and many more. That’s how we can guarantee a coverage of 85% of all ad spaces in the European area.

Realtime statistics in the Shopware backend 

With the live statistics in the Shopware backend you always have an eye on your ad budget as well as the behavior of your shop visitors and you are able to view how efficiently the self-learning releva.nz algorithm distributes ads

Dynamic retargeting with the releva.nz Shopware plugin: These are the advantages

Large shop operators have been using dynamic retargeting as a standard tool to consistently and significantly increase their sales.The relevan.nz plugin now allows shop operators of any size to use this ad technology. Hereby, you can profit from the following advantages:

Identification of visitors who have abandoned their cart 

Visitors are marked and classified while they’re looking at products in your shop or placing them into the shopping cart. If they abandon their cart, you can still target them via personalized ad placement.

Win new customers

Instead of leading more random traffic to your online store, the releva.nz plugin analyzes your customers and monitors them until they buy. Scatter losses are minimized and your budget is used efficiently. That’s how you actually get new paying customers.

Save time and money through fully-automated ad processes 

releva.nz lets you create your first retargeting campaign within a few minutes - without the help of external service providers. 

GDPR-compliant integration 

The releva.nz plugin is compatible with the cookie solution of Shopware 6 as well as with the most popular cookie consent providers such as Consentmanager, Usercentrics, or Cookiebot. In addition, releva.nz is compatible with the most common third-party solutions for Shopware 5 such as Acris, plehn media and Mediameets.

The most progressive retargeting technology based on AI

Technology leadership made in Germany: The releva.nz plugin is one of the most advanced tools for dynamic retargeting in E-commerce. At the core we have the releva.nz data center. That’s where user and ad information are analyzed with the help of deep learning algorithms and your running retargeting campaign is optimized in real time. This is what leads to a significant increase of sales in your online store.

Here’s how the technology behind the releva.nz plugin works:

Step 1: Tagging webshop visitors

Releva.nz automatically places retargeting pixels in your webshop, which tag visitors. A cookie is set in the user’s browser. From this point on, relevant user behavior is stored in the releva.nz data center.

Step 2: Classifying visitors

The retargeting pixels analyze the behavior of the user in detail. Then it classifies where the user came from, which products s/he viewed and placed into the cart, how much time s/he spent in the shop, and more.

Step 3: Automatically creating personalized ads

The releva.nz data center evaluates obtained and classified information and turns the information into personalized, product-related online ads. This process also prioritizes customers who are more likely to buy. 

Step 4: Budget optimization via automated bid strategies

AI supports the releva.nz data center in finding the right bid strategy that suits the user’s behavior - this is how the plugin takes over an ad specialist’s work in a fraction of the time.

Step 5: Ad distribution via external sites

Our data center is connected to the world’s biggest ad networks and we distribute ads via our own ad server; thus, we can ensure a seamless placement of ads on external sites in subject- and product-relevant environments. 

Step 6: Continuous optimization of the ad cycle

The releva.nz algorithm does the A/B testing for you and quickly learns at what time your shop visitors are most receptive to online ads, which browsers are used the most, which geographic locations work best and from which terminal device they click and buy, etc.

Step 7: Conversion rate and shop sales increase significantly

This automatically self-optimizing cycle ensures that visitors who abandon their cart will return to your shop and turn into customers. That’s how you increase your sales up to 15%.