Google Shopping Professional
Description
Highlights
Features
About the Extension
SYNERGY NETWORKS GmbH - Google Shopping Professional
Detailed documentation: Google Shopping Professional
As a trader in e-commerce you know best, that offering your products on platforms like Google Shopping is essential by this time. Through these platforms you are able to increase the number of channels from which potential customers are being drawn attention to your products. For successful advertising on Google Shopping platform, it is compelling neccessary to prepare perfect product data and shopping campaigns via Google AdWords. In recent years Google made several regular adjustments - traders now have to provide a variety of product data.
Using our Shopware plugin Google Shopping Professional you are able to transfer profound product data right from the Shopware Administration towards Google Merchant Center. The plugin depicts all relevant product data demanded by Google. In interaction with Shopping campaigns your products will be placed on Google Shopping platform. Furthermore the plugin is available in numerous backend languages and is supporting subshops and language shops. Through various Google taxonomies it is possible to export data to specific destinations. This will ease selling in your destination country.
Master level and variant level - detailed product data
The product data feed, which is the foundation for all Google Shopping campaigns, is created in Google Merchant Center. If the product data are as detailed as possible the data feed will become most professional. Here is a Google quote according to product data:
The more product data are up-to-date, profound and correct, the more several users will be attracted by the products.
That implies: The more accurate products and their attributes are exported, the more successful ads will get. An extensive identification of products will increase the performance and relevance of your ads. This is why we configurated the plugin as simple and exact as possible.
The plugin constructs numerous fields, which should be completed if possible:
- Google Shopping title
- Google Shopping description
- Google Shopping product category
- size system
- size type
- size
- color
- pattern
- material
- condition
- gender
- age group
- energy efficiency class
- age rating
- identifier exists
- excluded destination
- sale price effective date
- custom label
Any configuration of product data can be made as well on master level as on variant level. For example it is possible to convey specific colors, sizes or prices of different variants.
Through using custom labels, activities like:
- seasonal products
- bestselling products
- sellouts
- special offers
can be definied right on master level.
The possibility of transferring special product titles and product descriptions, exclusively written for Google Shopping, prevents duplicate content.
Capable for supshops and language shops - international Google Shopping
Advertising on international Google Shopping platform is not a problem any longer. You need:
- Google Merchant Center multi-client account
- Google Shopping Professional Plugin
- product data feed for international domains
The plugin is capable for subshops and language shops. This is an enormous benefit. Google quot:
The price on your website has to be indicated in the currency of the destination country. If more than one currency is available on your website, the currency needs to change automatically. Products, which are supposed to be indicated on Google Shopping platform, have to match with the requirements in currency and language of the certain destination country.
Through using a Google Shopping multi-client account it is possible to place product feeds in appropriate countries.
Using the plugin you are able to access specific Google taxonomies automatically. The taxonomy is available for following countries:
- Germany - Austria - Switzerland
- China
- USA
- Spain
- France
- Italy
- The Netherlands
- Norway
- Poland
- Portugal
- Russia
- Turkey
Included services in rent
Following services are included:
- configuration of the plugin including one product transfer
- set up of one examplary item for guidance in coordination with our customer
- set up of one required product data feed in Google Shopping Merchant Center
- presentation of a detailed documentary report (german language)
- extensive support by our company
- ensuring the connection between Shopware backend and Google Merchant Center within the scope of the functionality of the plugin
- required adjustments in case of plugin updates (for example in plugin template)
Once you rented the plugin please contact us via email. You can get in contact with our support team using following email address: plugin@synergy-networks.de. If possible, please send your Shopware Administration and Google Merchant Center access data as well.
Details
- Available: English, German
- Latest update: 2 July 2024
- Publication date: 13 September 2022
- Version: 3.2.0
- Category: Price search engine / portal
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About the Extension Partner
SYNERGY NETWORKS GmbH
Partner Status
Bronze Partner
Extension Partner
Details
- Rating: 4.7
- Partner since: 2 October 2014
- Extensions: 16
- Certifications: 1
- Country: Germany
Support
- Support languages: German, English
- Support response time: Quickly