Google ads conversion tracking / remarketing

by Tanmar Webentwicklung

Rating: 4.9

Downloads: 624

With this app you can easily implement the new google ads conversion tracking code in your shop. The app also supports google remarketing, consent mode and enhanced conversions

Annually €4.17* /month €58.80 * €50.00* /year 14.97% discount In comparison to the regular monthly price

Monthly €4.90* /month Cancelable monthly

Compatible with:

6.0.0-DP1 - 6.7.1.2

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy setup
Full sales channel support
Support for external consent tools
Optional support for dynamic retargeting
Supports google consent mode v2

Features

Google ads conversion tracking on checkout finish
Optional remarketing tags (detail page, listing, add cart, sale)
Supports use of User Centrics, Cookiebot, Cookie First and Consent Manager
Google consent mode compatibility
Google enhanced conversion support

Conversion tracking with order number to prevent multiple measurement

Show more Show less

About the Extension

Google Ads Conversion Tracking & Dynamic Remarketing for Shopware 6

Key features at a glance:

Implements the Google Ads Conversion Tracking Tag (gtag.js)
Performance monitoring for your Google Ads campaigns
Fewer duplicate conversions by passing the order numbers
More accurate conversion tracking
Optional support for the Dynamic Remarketing Tag
Support for external cookie consent tools (Usercentrics, Cookiebot, Cookie First and Consent Manager) from version 2.0.4
When used with external cookie consent tools, the plugin supports the Enhanced Consent Mode / Consent Mode V2 (from version 2.0.4)
When used with the Shopware Cookie Consent, the plugin supports the Basic Consent Mode / Consent Mode V2 from versions 2.4.0 and 3.0.1
From version 3.1.0 the plugin supports Enhanced Conversions and optionally passes the anonymized customer email address

Description:

At the end of 2017 Google introduced a new format for the AdWords Conversion Tracking.

The old tracking codes still work for now. However, since the switch to Google Ads, Google recommends moving to the new tracking code because, especially on Apple devices after the introduction of Intelligent Tracking Prevention, conversions can only be tracked to a limited extent.

The new tracking code consists of two elements. The global site tag is embedded on all pages of the shop. In addition, an event snippet for conversion tracking is output on the order confirmation page to report orders with net order value and transaction number.

The Google Ads plugin also supports event snippets for Dynamic Remarketing. It passes the parameters ecomm_prodid, ecomm_pagetype and ecomm_totalvalue on product detail pages and product lists, in the shopping cart, the order overview, the order confirmation, and in quick view windows. This allows you to build audience lists. For example, you can use these lists to target customers in the Display Network with the exact products they showed interest in, or to adjust bids for customers who visited your shop but have not yet purchased. Simply enable dynamic remarketing in the plugin settings to activate this feature.

Questions about the Google Ads Plugin?
Tanmar Webentwicklung
+49 (30) 89560861
plugin-support@tanmar.de
www.tanmar.de

Details

Available: English, German
Latest update: 31 July 2025
Publication date: 27 August 2019
Version: 4.0.0
Category: Tracking

Resources

Reviews (5)

Average rating

4.9

Based on 5 reviews

5.0 Functionality

5.0 Usability

4.8 Documentation

4.8 Support

Write a review

If you downloaded this extension you can write a review in the Shopware Account.

Write a review

Sort by

Schneller Support

5.0

by Frank

16 December 2024 14:37

Das Plugin funktioniert sehr gut. Bei einem Problem sehr schneller und kompetenter Support vorhanden.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Plugin funktioniert / Hervorragender Support

5.0

by Anna

29 September 2023 06:30

Das Plugin tut was es soll. Besonders positiv anzumerken ist der Support. Wir hatten kleine Unklarheiten zum Plugin, die der zügigen Support schnell beseitigen konnte und er hat uns zudem noch auf eine unglückliche Konfiguration in unserem Shop hingewiesen, die wir übersehen hatten. Vielen Dank dafür!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Es macht genau was es soll

4.5

by Thomas Scheele

4 July 2022 21:43

5.0 Functionality

5.0 Usability

4.0 Documentation

4.0 Support

Tolles Plugin, super Support

5.0

by Alexander Berlin

28 August 2021 12:48

Das Plugin tut zuverlässig, was es soll und ist super einfach einzurichten. Der Support reagiert sehr schnell bei Rückfragen.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Support ist super und das Plugin erfüllt seinen Zweck. Hat mir das Implementieren von Ereignis-Tags sehr einfach gemacht.

5.0

by Christian Habert

5 April 2021 17:06

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Tanmar Webentwicklung

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2014
Extensions: 29

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly