Incentive Promotions

by Valerius Karch

Ensure greater sales in the shop. Increase your customers’ shopping cart value with incentive promotions directly in the ordering process. Create your own marketing strategies.

Expected release: November 2024

Compatible with:

Self-hosted

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Increase in the shopping cart value
Controlled increase in sales
Customizable marketing strategies
Display and redemption of incentive promotions in the ordering process

Features

Incentive promotions - Displayed incentive promotions ensure that customers increase the value of their shopping cart.
Flexible marketing strategies - With your own Rule builder rules, several target groups can be addressed simultaneously with different offers.
Background check before display - Before incentive promotions are displayed, a background check is carried out to see whether the customer can actually redeem the promotion.
Emotional marketing - Incentive promotions can be individually designed to appeal to customers on an emotional level.
Simple configuration - Helpful features, hints and warnings enable easy configuration of incentive promotions.

About the Extension

Incentive Promotions extension helps you to increase the shopping cart value of your customers with incentive promotions or incentive vouchers. Incentive promotions are only displayed when the shopping cart total is above a certain amount and are redeemed when the total is above a certain amount. Incentive texts are intended to motivate customers to increase their shopping cart value in order to redeem these vouchers.

Examples:

Incentive promotion is displayed to customers from $80 with the incentive text: "From a shopping cart value of $100 you can redeem a $5 voucher!" As soon as the customer has reached the shopping cart value of 100 $, a "Redeem" button for this voucher appears in the promotion display. Typing in the voucher is unnecessary.

Continuous Marketing

Different vouchers can be displayed for different shopping cart amounts.

Examples:

The higher the shopping cart value, the better promotions can be displayed. This motivates customers to increase their shopping cart value not just once, but continuously. In order not to overwhelm customers with too many incentive ads, unnecessary ads with inferior offers are dynamically hidden and replaced with better ones.

Targeted Marketing

Incentive promotions are based on Shopware vouchers, so that very flexible rules can be created for them, such as validity, customer groups, fixed or percentage discounts.

Before incentive promotions are displayed, we check whether the customer can actually redeem the promotion. This allows specific rules for promotions to be created in the Rule Builder and checked before display: (Customer rules, Shopping cart rules, Order rules)

Examples:

A rule is defined for the incentive promotion that it can only be redeemed by customers from USA. This promotion is only displayed for customers from USA. Customers from other countries will not see this incentive promotion. This avoids the hassle of customers having to deal with non-redeemable vouchers. This gives the marketing team the opportunity to address specific target groups with their own promotions.
It is defined that incentive promotion can only be redeemed once per customer. This promotion will no longer be displayed for customers who have already redeemed it.

Emotional Marketing

Incentive promotions must really appeal to customers. An emotional appeal is very important. Therefore, all or individual incentive promotions can be designed individually.

Incentive promotions can be color-coordinated with your store in the extension. Incentive texts can be designed very flexibly in the integrated text editor.

Each incentive promotion receives its own HTML ID attribute. You can determine these IDs by examining the page source text of the incentive promotions on the shopping cart page. If you know CSS, you can design individual incentive promotions according to your wishes.

Examples:

Under CSS in Design Configurations, all or individual incentive promotions can be designed using the ID attribute. There you can, for example, include background images for promotions: background: url(...);
With HTML and CSS knowledge, you can insert emojis and links, embed images and much more in the text editor in the promotion.

Helpful features

Integrated features, help texts and warnings support you in creating incentive promotions.

If too many incentive promotions overlap in the ad, they can be prioritized.

Both the number of simultaneously displayed promotions and the positioning of the promotions can be configured.

Incentive promotions can be activated or deactivated for logged-in or non-logged-in users. Incentive promotions can be deactivated for customers who have already placed a voucher in their shopping cart.

Extension supports API interface for creating incentive promotions.

Examples:

Incentive promotion is displayed to customers from $80 with the incentive text: "From a shopping cart value of $100 you can redeem a $5 voucher!" As soon as the customer has reached the shopping cart value of 100 $, a "Redeem" button for this voucher appears in the promotion display. Typing in the voucher is unnecessary.

Continuous Marketing

Different vouchers can be displayed for different shopping cart amounts.

Examples:

The higher the shopping cart value, the better promotions can be displayed. This motivates customers to increase their shopping cart value not just once, but continuously. In order not to overwhelm customers with too many incentive ads, unnecessary ads with inferior offers are dynamically hidden and replaced with better ones.

Targeted Marketing

Incentive promotions are based on Shopware vouchers, so that very flexible rules can be created for them, such as validity, customer groups, fixed or percentage discounts.

Examples:

A rule is defined for the incentive promotion that it can only be redeemed by customers from USA. This promotion is only displayed for customers from USA. Customers from other countries will not see this incentive promotion. This avoids the hassle of customers having to deal with non-redeemable vouchers. This gives the marketing team the opportunity to address specific target groups with their own promotions.
It is defined that incentive promotion can only be redeemed once per customer. This promotion will no longer be displayed for customers who have already redeemed it.

Emotional Marketing

Incentive promotions must really appeal to customers. An emotional appeal is very important. Therefore, all or individual incentive promotions can be designed individually.

Incentive promotions can be color-coordinated with your store in the extension. Incentive texts can be designed very flexibly in the integrated text editor.

Examples:

Under CSS in Design Configurations, all or individual incentive promotions can be designed using the ID attribute. There you can, for example, include background images for promotions: background: url(...);
With HTML and CSS knowledge, you can insert emojis and links, embed images and much more in the text editor in the promotion.

Helpful features

Integrated features, help texts and warnings support you in creating incentive promotions.

If too many incentive promotions overlap in the ad, they can be prioritized.

Both the number of simultaneously displayed promotions and the positioning of the promotions can be configured.

Extension supports API interface for creating incentive promotions.

Details

Available: English, German
Latest update: 20 November 2024
Version: 3.0.0
Category: Promotions & Voucher

About the Extension Partner

Valerius Karch

See all extensions

Partner Status

Shopware
Extension Partner

Details

Ø-Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2023
Extensions: 1

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly