UTM Source - Marketing Parameter

by Web Labels Webdesign GmbH

Rating: 4.2

Downloads: <100

Track and analyze UTM parameters and marketing referrals for your Shopware 6 orders. Supports referrer tracking, device detection and cookie-less tracking options.

Annually €8.69* /month €149.00 * €104.30* /year after first year €149.00* /year Promotion valid until 28 February 2026 22:30 42.06% discount This is the combination of a 24.83% promotional discount and a 17.22% annual discount.

Monthly €13.50* /month for 12 months, then €15.00* /month Cancelable monthly Promotion valid until 31 March 2026 21:30 10% discount

Compatible with:

6.3.5.3 - 6.7.7.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Easy Setup: Configure tracking entirely in admin - no developer required
Cookie-Free Tracking: GDPR-compliant referrer tracking mode without cookie consent
Complete Attribution: UTM parameters, referrer, device, and browser per order
All Ad Platforms: Google Ads, Facebook, Instagram, TikTok, Pinterest, and more
Automatic Cleanup: Old session data is regularly purged

Features

UTM Parameter Tracking: Captures utm_source, utm_medium, utm_campaign, utm_term, utm_content
Referrer Analysis: Detects traffic sources like Google, Bing, social media, email campaigns
Device Detection: Smartphone, tablet, or desktop including browser and operating system
Flexible Configuration: Define any URL parameter as a tracking dimension
Order Attribution: Every order displays the marketing source in admin

Cookie-Free Mode: Tracking via server sessions instead of cookies
Automatic Session Cleanup: Configurable retention period for old data
Login Persistence: Tracking data preserved across customer login

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About the Extension

UTM Tracking & Marketing Attribution for Shopware 6

Finally understand which marketing channels actually drive revenue. With UTM Handler, you see the source of every order – whether it's Google Ads, Facebook, Instagram, email campaigns, or organic search.

The Problem

You invest in marketing but don't know which campaigns actually work? Your agency delivers click numbers, but you can't see real orders? This plugin gives you the answers directly in your Shopware admin.

The Solution

UTM Handler automatically captures all relevant marketing data and links it to every order:

UTM Parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content
Referrer Tracking: Detects traffic from Google, Bing, Idealo, price comparison sites, and all other sources
Device Detection: Smartphone, tablet, or desktop – including browser and operating system
Custom Parameters: Track any URL parameter you need

GDPR-Compliant Without Cookie Banners

The cookie-free mode stores referrer data via server sessions instead of cookies. This lets you capture important traffic sources like Idealo or price comparison engines without requiring visitors to accept cookies first.

Who Is This Plugin For?

Shop Owners: Verify what your marketing agency actually delivers
Marketing Agencies: Show clients transparent performance data for every campaign
E-Commerce Managers: Make data-driven decisions for your marketing budget

Easy Setup

No developer required. After installation, configure everything directly in Shopware admin under Marketing → UTM Handler. New tracking sources are set up in seconds.

Documentation

Find detailed guides, configuration help, and best practices in our online documentation.

Technical Highlights

Compatible with Shopware 6.5, 6.6, and 6.7
Automatic cleanup of old session data
Login persistence: Tracking data preserved across customer login
Partner compatibility with Releva.nz and other marketing tools

A project by Web Labels Webdesign GmbH

Details

Available: English, German
Latest update: 5 February 2026
Publication date: 6 July 2022
Version: 5.0.0
Category: Tracking

Resources

Reviews (2)

Average rating

4.2

Based on 2 reviews

3.5 Functionality

4.5 Usability

4.0 Documentation

4.5 Support

Write a review

If you downloaded this extension you can write a review in the Shopware Account.

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Hilft bei der Auswertung

4.5

by Stefan

17 June 2024 16:52

Wir sehen nun auch im Backend und ERP woher Bestellungen kommen.
Auf Grund der aktuellen Umstellungen bekommt man natürlich nicht so viel Daten rein wie man gern hätte aber es Hilft.

3.0 Functionality

5.0 Usability

4.0 Documentation

5.0 Support

Cooles Plugin mit Ausbaupotential

4.0

by Tim Pfeifer

8 March 2023 14:21

An sich ein cooles Plugin. Bei uns funktionierte es erst ordnungsgemäß, nachdem wir den "Reload" nach akzeptieren der Cookies in unserem Cookie-Plugin aktiviert haben, aber immerhin.
Cool wäre noch wenn man eine allgemeine Übersichtsseite mit ein paar Statistiken hätte und die Parameter nicht nur in jeder einzelnen Bestellung nachschauen könnte.

4.0 Functionality

4.0 Usability

4.0 Documentation

4.0 Support

About the Extension Partner

Web Labels Webdesign GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Extension Partner

Details

Ø-Rating: 4.6

Average rating of 4.6 out of 5 stars
Partner since: 2016
Extensions: 46
Certifications: Certifications

Support

Based in: Germany
Speaks: German, English
Response time: Quickly

Shopware 6 certified

Can I export the tracking data?

Yes, tracking data is stored as order attributes and can be retrieved via Shopware export functions or API.

Does the plugin work without cookies?

Yes! In cookie-free mode, referrer and device data are stored via server sessions. No cookie consent is required for basic tracking.

Is the plugin GDPR compliant?

Yes, especially in cookie-free mode. No personal data is stored, only anonymous traffic sources and device categories.

Which UTM parameters are supported?

All standard parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) plus any custom parameters you configure in the admin.

Is old session data automatically deleted?

Yes, a scheduled task regularly cleans up old session data. You can configure the retention period in the plugin settings.