UTM Source Tracking : Referrer + Parameter

by Web Labels Webdesign GmbH

Rating: 4.2

Downloads: <100

Individual & parameter tracking directly in the backend. Create as many trackings as you like directly in the admin and get the source for each order.

Annually €8.25* /month €132.00 * €99.00* /year 25% discount In comparison to the regular monthly price

Monthly €6.60* /month for 3 months, then €11.00* /month Cancelable monthly Promotion valid until 31 December 2024 14:00 40% discount

Compatible with:

6.3.5.3 - 6.6.6.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Create trackings directly in admin without editing source code
Unlimited number of trackings
Tracks referrers
Tracks any parameters from Ads, Facebook/Insta etc.
Show which device triggered the order (smartphone, tablet, desktop)

Features

Unlimited tracking
Tracks referrers
Tracks parameters

About the Extension

You want to get transparent information about which order comes from which referrer (domain e.g.: google.com or google.de...) or from which advertising campaign? Then use our UTM Source Tracking Plugin.

With our plugin you can specify as many sources as you want and get as a customer easy insight into what your marketing agency is doing. In other words, an agency can also transparently show its clients the performance of landing pages or ads campaigns as well as social media campaigns.

After installing the UTM Source Tracking Plugin for Shopware 6, you simply create the domains that you want to track as a source (referrer) in the admin under "Marketing \ UTM Source - Marketing Parameter Management", as well as the parameters that can be added to each URL for external campaigns from Facebook, Insta, Google Ads, etc..

This way, the sources can be displayed directly in the backend for each order and you or your customer know exactly which order comes from marketing.

UTM Tracking Versioning Highlights

1.20: We are now compatible with our partner Releva.nz
1.21: We have implemented anonymous cookieless tracking for referrers. This allows data sources like Idealo, Günstiger etc. to be captured in the conversion without cookies.
1.1.24 Additional info at the order which end device has triggered the order.

Details

Available: English, German
Latest update: 18 September 2024
Publication date: 6 July 2022
Version: 3.0.0
Category: Tracking

Resources

Reviews (2)

Average rating

4.2

Based on 2 reviews

3.5 Functionality

4.5 Usability

4.0 Documentation

4.5 Support

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Hilft bei der Auswertung

4.5

by Stefan

17 June 2024 16:52

Wir sehen nun auch im Backend und ERP woher Bestellungen kommen.
Auf Grund der aktuellen Umstellungen bekommt man natürlich nicht so viel Daten rein wie man gern hätte aber es Hilft.

3.0 Functionality

5.0 Usability

4.0 Documentation

5.0 Support

Cooles Plugin mit Ausbaupotential

4.0

by Tim Pfeifer

8 March 2023 14:21

An sich ein cooles Plugin. Bei uns funktionierte es erst ordnungsgemäß, nachdem wir den "Reload" nach akzeptieren der Cookies in unserem Cookie-Plugin aktiviert haben, aber immerhin.
Cool wäre noch wenn man eine allgemeine Übersichtsseite mit ein paar Statistiken hätte und die Parameter nicht nur in jeder einzelnen Bestellung nachschauen könnte.

4.0 Functionality

4.0 Usability

4.0 Documentation

4.0 Support

About the Extension Partner

Web Labels Webdesign GmbH

See all extensions:

Shopware 5 Shopware 6

Partner Status

Shopware
Gold Partner

Shopware
Extension Partner

Details

Rating: 4.5

Average rating of 4.5 out of 5 stars
Partner since: 2016
Extensions: 33
Certifications: 6
Country: Germany

Support

Support languages: German, English

Shopware 6 certified
This Extension Partner has been certified by our Academy for Shopware 6.

Installation and handling of the UTM Source Tracking

After installing the UTM Source Tracking Plugin for Shopware 6, simply create the domains you want to track as a source (referrer) in the admin under "Marketing \ UTM Source - Marketing Parameter Management", as well as the parameters that can be added to each URL for external campaigns from Facebook, Insta, Google Ads etc.

Now just add a new parameter.

1. referrer tracking:

1.1 Click Add at the top

1.2 Enter any title you like, e.g. Google.de (this name will be displayed later in the order, if the visitor came to you via Google).

1.3 Enter in the field Parameter the domain whose origin you want to track - e.g.: google.de

1.4 Select Referer as "Type".

1.5 select the checkbox "active" so that the tracking is active.

2. parameter tracking static

1.1 Click on Add above

1.2 Enter any title you like, e.g. "Instagram Campaign KW17 - Version A".

1.3 In the Parameter field, enter the utm parameter you attached to your campaign - e.g.: "insta-kw17-va"

1.4 Set the "Type" to Get-Parameter

1.5 Activate the checkbox Active

1.6 Switch your campaign to e.g. Instagram and add the parameter you entered in 1.3 behind your link in the advertisement - in our example this is www.deine-webseite.de/kategorie-werbung/?insta-kw17-va.

3. parameter tracking dynamic

1.1 Click on Add at the top

1.2 Enter any title you like, e.g. "Instagram Campaign".

1.3 In the Parameter field, enter the utm parameter you attached to your campaign - e.g.: "insta_ads"

1.4 Set the "Type" to Get-Parameter

1.5 Activate the checkbox Active

1.6 Switch your campaign on e.g. Instagram and add the parameter you entered in 1.3 behind your link in the advertisement - in our example this is www.deine-webseite.de/kategorie-werbung/?insta_ads Attention Now automatically complete the URL for each ad or ad group with a logic of your choice e.g. You now have 2 ads that you want to track separately. Thus you still deposit e.g. the value ad A and ad B

Your link is then dynamically fed from the respective campaign with www.deine-webseite.de/kategorie-werbung/?insta_ads=Anzeige-A or www.deine-webseite.de/kategorie-werbung/?insta_ads=Anzeige-B