Customer Loyalty Program

by codegiganten GmbH

This shopware 6 extension binds customer to the Shop with a loyalty program. With all kinds of rankings the customer will be able to rank up and gain more promotions and benefits.

Expected release: September 2025

Compatible with:

Self-hosted

Includes:

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any problems with your extension you can always ask the Extension Partner for help.

Description

Highlights

Dynamic bonus system - users collect points and advance through levels (Basic → Silver → Gold → Platinum).
Exclusive benefits - Higher levels receive discounts, vouchers and early information on promotions.
Points expiration to incentivise activity - Points expire over time to encourage regular interaction.
Gamification elements - Booster weeks, competitions and refer-a-friend programmes motivate users.
Flexible customisation - All parameters (discounts, vouchers, awarding of points) can be set individually.

Features

1. points collection system - users collect points through purchases, reviews, newsletter registration, etc.
2. multi-level system - four levels with increasing benefits and exclusive advantages.
3. individual points rules - points are awarded according to turnover or number of purchases.
4. points expiry - points have an expiry date to motivate customers to be regularly active.
5. level up and down - users can fall back to lower levels due to inactivity.

6. exclusive discounts per level - Silver, Gold and Platinum receive additional permanent discounts.
7. refer-a-friend programme - users can refer friends and receive rewards from Silver upwards.
8. booster weeks - time-limited events with double points for additional motivation.
9th birthday bonus - Automated rewards depending on status (e.g. vouchers).
10. competitions for higher levels - Exclusive competitions for Gold and Platinum members with better chances of winning.
11. dynamic marketing discounts - Discounts in newsletters are adjusted depending on the level.
12. manual points management - admins can award or adjust points individually.
13. notifications & e-mail triggers - automatic messages when points level up or are about to expire.
14. backend reporting & analyses - overview of user activity, points expiry and level increases.
15. multilingualism & mobile optimisation - future enhancements for a better user experience.

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About the Extension

Our extension is a large and complex customer loyalty programme.

The customer is able to collect points through certain actions:

Register in the shop
Refer a friend (interface to our refer a friend plugin)
Birthday (interface to our birthday gifts plugin)
Sweepstakes
Newsletter registration
Purchase in the shop (depending on turnover)
By collecting points, the customer can work their way up several levels, using a level system from ‘Basic’ (normal level) -> ‘Silver’ -> ‘Gold’ -> ‘Platinum’.

The higher the level, the better the rewards and benefits the customer receives.

Discounts on products in the check-out (variable depending on the customer's level)
Earlier disclosure of information
Higher chances of winning competitions
The points collected expire over a specified period of time. This ensures that the customer remains motivated to continue ordering actively. The bonus points collected cannot be redeemed in the shop, but are used exclusively to reach the individual levels.

There are also plans to activate booster weeks. This will allow marketing to award double points per promotion in certain weeks, for example. The aim of this extension is to retain customers in the shop using gamification approaches.

The extension uses some Shopware standard processes to make the configuration as simple as possible.

Translated with DeepL.com (free version)