product recommendations (dynamic and personalised)

About the Extension

This extension shows your customers products that are tailored to your visitors based on behavioral analysis in order to sustainably increase the sales of your online store. Configure which products should be suggested based on various attributes using rules in so-called ranking groups.

In the experience worlds, you can then configure modules between your product views or category listings that play out the customized recommendations to your visitors in different designs.

For example, if you want to reduce your stock of a certain product shortly before the end of the season, you can adjust the rules of your ranking group so that they play out more of their desired product if it matches the visitor. For example, you can also exclude best-selling products, which are already selling well, from the ranking group so that no recommendations are played out for the selected products or product groups.

With the rules you can determine the recommendations in detail, the extension optimizes the played out products in the background. Thus, the extension intelligently optimizes whether the recommendations should be clicked or automatically swapped with other products to optimize your sales.

The extension can identify not only registered customers, but also visitors to your website and also classify them as male, female or child to create even more specific recommendations adapted to the rules of your ranking group. Moreover, the plugin tracks all the visitor's movements to classify the visitor into a potential target group and refine the recommendations.

To optimize your sales, depending on the selected campaign, you can configure the recommendations as cross-selling from, for example, another product group or category, or by default as up-selling with more expensive products.

We offer pre-built packages to the plugin due to the powerful settings options, which include optimized ranking rules for many use cases.

How the app works or is set up:

You can find the menu for managing product recommendations under Content -> Dynamic Product Recommendations.

Ranking group

First, create one or more ranking group(s). These tell which products are to be loaded based on the defined filter rules, so give a wild mix of products.

First assign a name and activate the ranking group. With the setting "Restrict to gender", the products of all defined filter rules are restricted to the potential gender of the visitor. All products are ranked in the background based on the category name with certain keywords into the categories Female, Male and Child. You can optionally define certain gender categories in the app settings to optimize gender detection.

You can now create rules for which products should be loaded. Each rule has primarily a type and a weighting. Depending on the type, a configuration may be necessary in some cases, which can be opened via the three dots on the right side with the menu item "Configuration". The menu item does not exist if no configuration is required.

The weighting is to be understood as follows: Each rule (or type) returns a list of products. Each product in this list receives the weighting of the rule. If multiple rules within the ranking group return the same products, the weights add up. Products that match many rules are thus considered in the recommendation algorithm. According to the experience, the recommendations are better if many rules with smaller weights are created.

You can see a rough preview of the products that the ranking group returns on the edit page of a ranking group. To do this, select a product from whose perspective you want the recommendations to be loaded. (However, you can also play out product recommendations in the category listing afterwards).

Campaign

A campaign tells which ranking group should be loaded and when. Define different rules, in which category which ranking group should be loaded. For example, if you sell T-shirts and technical products, it is recommended to define different ranking groups and to play them out with a campaign separately for each category. It is also advisable to create a general ranking group, which is hardly product-specific. This can be stored in the campaign as a standard ranking group. The default ranking group is played out if none of the rules apply or the applicable rule does not return any products.

It is planned to extend the campaign rules to allow time-dependent playout of ranking groups, e.g. to play out a ranking group from 01.11. to 25.12. that is specially tailored to your Christmas business.

Shopping experiences

If you have configured at least one campaign with associated ranking group, you can use our blocks anywhere in your store in the Experience Worlds. Drag the blocks from the Dynamic Product Recommendations category into your page content and open the settings. Select the campaign here, which should be played out. You can now select the sort order of the returned products and customize the design of the products in the listing.

If you have now added the shopping experiences layout to a product or category, saved it and cleared the cache (ALT + C), you should be able to see the recommendations in the storefront. See our FAQ for typical errors.

Individual support and regular updates

If you require special adaptations for the use of our extension in your store, please feel free to contact us. We are continuously improving the app. The satisfaction of our customers and top-quality support are our number one priority. Contact us directly through the Shopware Plugin Support, we will do everything we can to help you competently and quickly.

________________________________________________________________________________________________________________________________________________________________

About us

We are the codegiganten (code giants) from Paderborn, your experienced partner for any Shopware 6 project. Years of experience in individual PHP projects with current frameworks form the foundation for an efficient and professional handling of all technologies in the Shopware universe. We continuously update and improve our apps and themes and offer competent, individual support as well as customised solutions to make your store even better.

With codegiganten GmbH, you not only have an absolutely technically skilled partner at your side, but also benefit from an immense wealth of experience from numerous eCommerce projects in the B2C and B2B markets.

codegiganten GmbH – Your Shopware 6 Partner

Friedrichstraße 15 | 33102 Paderborn | Germany

Managing Director: Oliver Krimmer

codegiganten.de

Do you need a special app or theme, which is not yet available in the store? No problem! Please contact us at any time via E-Mail to info@codegiganten.de

________________________________________________________________________________________________________________________________________________________________