Google Tag Manager (GA4 + Server Side Tracking)

by BuI Hinsche GmbH

Rating: 4.9

Downloads: 1,989

Integration of Google Tag Manager with implementation of Google Analytics 4 (GA4) E-Commerce Tracking for Shopware 6 (data layer variables are preconfigured), Server Side Tracking

Annually €7.49* /month €94.80 * €89.90* /year 5.17% discount In comparison to the regular monthly price

Monthly €7.90* /month Cancelable monthly

Compatible with:

6.6.0.2 - 6.7.3.0

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Integrate the GA4 e-commerce DataLayer seamlessly into your store to track all e-commerce related events and data, such as product views, add to carts and purchases
Add the user ID of logged-in users to the DataLayer so you can track each customer's behavior across multiple sessions and devices and gain a more comprehensive understanding of their needs and interests
Add shoppers' email addresses to the DataLayer to set up Enhanced Conversion in Google Ads, for example, to optimize the effectiveness of your ad campaigns for maximum results
Use Google Tag Manager and the e-commerce DataLayer for other marketing channels, such as Facebook Ads or TikTok Ads

Features

view_item_list
select_item
view_item
add_to_cart
view_cart

remove_from_cart
begin_checkout
add_payment_info
purchase

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About the Extension

We would like to introduce the new version of our popular Google Tag Manager + Google Analytics plugins, which has been licensed for Shopware more than 15.000 times. Our new plugin offers seamless integration of Google Tag Manager and Google Analytics into your Shopware 6 online store, as well as full compatibility with Google Analytics 4 (GA4) now for the very first time.

Our plugin is a must-have for every store owner who wants to get the most out of their data. It gives you full control over your Google-readable data layer and allows you to take the performance of your online store to a new level by analyzing customer behavior. With the Data Layer customization option, you can easily create custom variables and target them to your marketing campaigns. For example, you can track how many people perform a certain action on your online store or which products are viewed and purchased the most. Using the containers in Google Tag Manager, you can also add further tracking or function-extending scripts to your online store without any programming effort. And of course, the whole thing can be done in a DSGVO-compliant manner.

And the best part? Our plugin is easy to install and use. You'll be collecting data and gaining insights that will help you make better decisions and grow your business in a short time.

Installation Note:

To ensure that custom extensions in the DataLayer are retained, the new plugin uses the same tables as its predecessor. If you've already installed the old plugin, please follow these steps:

Uninstall the old plugin before you install the new one.
During the uninstallation process, do not select the option "Permanently Remove All App Data".
After installing the new plugin, the GA4-Layer will be automatically integrated into the existing tables.

Details

Available: English, German
Latest update: 8 October 2025
Publication date: 23 June 2023
Version: 6.7.4
Category: Tracking

Resources

Reviews (11)

Average rating

4.9

Based on 11 reviews

5.0 Functionality

4.9 Usability

4.7 Documentation

4.7 Support

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Unserer Meinung nach bestes GTM-Plugin

5.0

by Daniel

31 October 2023 10:12

Macht was es soll - darüber hinaus ist es einfach anpassbar.

Bei der Migration von der alten Version auf die neuen gab es einen Fehler - dieser wurde vom Support analysiert und gelöst: einfach das Plugin nochmal neu installieren. Nun geht alles.

Danke!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

BuI Hinsche GmbH

See all extensions

Partner Status

Shopware
Bronze Partner
Shopware
Premium Extension Partner

Details

Ø-Rating: 4.3

Average rating of 4.3 out of 5 stars
Partner since: 2014
Extensions: 80

Support

Based in: Germany
Speaks: German, English
Response time: Very quickly