Google Tag Manager (GA4 + Server Side Tracking)

by BuI Hinsche GmbH

Rating: 4.9

Downloads: 2,078

Integration of Google Tag Manager with implementation of Google Analytics 4 (GA4) E-Commerce Tracking for Shopware 6 (data layer variables are preconfigured), Server Side Tracking

Annually €7.49* /month €94.80 * €89.90* /year 5.17% discount In comparison to the regular monthly price

Monthly €7.90* /month Cancelable monthly

Compatible with:

6.6.0.2 - 6.7.5.1

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

Description

Highlights

Track Everything, Know Everything: Automatically capture all product views, add-to-carts, and purchases.
Understand Your Customers: Follow logged-in users across devices and sessions to unlock actionable insights.
Boost Ad Performance: Use emails for Google Ads Enhanced Conversions and maximize campaign ROI.
Multi-Channel Ready: Push GA4 DataLayer info to Facebook, TikTok, and other marketing channels.
Easy, Smart, Compliant: Quick setup in Shopware 6, fully GA4-compatible, GDPR-compliant, zero coding required.

Features

Full E-Commerce Tracking: view_item_list, select_item, view_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_payment_info, purchase.
Custom Variables: Tailor your DataLayer to capture unique events and customer behaviors.
Cross-Device & Session Tracking: Understand the full customer journey and increase conversions.
GDPR-Compliant Insights: Collect powerful data while respecting privacy rules.
Flexible & Extendable: Add marketing scripts or extra functionality via GTM containers — no developer needed.

About the Extension

Google Tag Manager GA4 Server-Side Tracking – Precise Data. Smart Decisions. More Revenue.

Imagine losing valuable revenue opportunities every single day because your tracking is incomplete.
Browsers block cookies, events aren’t transmitted, or get lost along the way. Campaigns appear expensive, data becomes unreliable – and real growth never happens.

With our Google Tag Manager GA4 Server-Side Tracking Plugin, you get the perfect tool for measurable growth, precise data processing, and modern marketing performance. Seamlessly integrate GA4 and Google Tag Manager into your Shopware 6 store and track every relevant user interaction – reliably, fast, and GDPR-compliant.

Your shop now speaks the language of clean data – clear, consistent, future-proof.

Whether product views, cart actions, or completed purchases:
The plugin provides clean, structured, and highly precise e-commerce events that you can feed directly into Google Analytics, Google Ads, Meta, TikTok, and other marketing platforms.

This gives you data you can finally trust – across channels, across devices, and without technical barriers.

Understanding customer behavior has never been easier.
Because data-driven decisions increase revenue by 30–70% on average.

Three paths to more efficiency, better campaigns, and clear insights

1. Automatic, precise tracking of all essential e-commerce events

The plugin automatically records every user action: product views, clicks, add-to-cart events, checkout steps, and purchases – complete and structured following GA4 logic.

2. Flexible, fully customizable DataLayer – full control without developers

Customize your DataLayer entirely according to your needs. With Twig support, you can use any variable available on the page.
Perfect for marketing teams who need custom events without involving IT.

3. GDPR-compliant through Consent Manager integration

Google Tag Manager loads only after the user gives consent. The corresponding cookie is handled automatically – ensuring maximum data protection with full tracking functionality.

Why this plugin is a game-changer

Convert data into revenue – precise e-commerce events for maximum performance
Optimize campaigns using real user behavior – Google Ads, Meta, TikTok & more
Server-side tracking for higher data quality & less data loss
Future-proof: fully GA4-compatible
GDPR-compliant with integrated consent handling
Full control through a flexible DataLayer – no coding required
Simple installation & intuitive configuration
Export/import for DataLayer setups – perfect for staging & production systems

Ready for data-driven growth?

While others make decisions in the dark, you run your store with clear, complete, and reliable GA4 data. Your data-driven success story starts now.

Install the Google Tag Manager GA4 Server-Side Tracking Plugin and turn data into real revenue.

Installation note (only if the free version was previously used):

To ensure that custom DataLayer extensions are preserved, the new plugin uses the same database tables as the previous version.

If you have the old plugin installed, proceed as follows:

Uninstall the old plugin.
Do not select: “Delete all app data permanently.”
Install the new plugin.
→ The GA4 layer will be automatically migrated.

No further steps are required.