brytes | digital empathy engine for personalization

Install

To fully install the brytes App, please open your Showpare Extension List and click on the three dots next to the brytes app. Here, please click on 'open extension' and sign up for your free brytes account. 

brytes for Shopware

The brytes Shopware App offers you a complete package for the online personalization of your website in combination with your personal brytes account. With the help of scientific findings from behavioral economics, we have developed pop-up measures ("nudges") that support your users in real time on their customer journey. This will not only increase the satisfaction of your users, it will also improve the relevant KPIs of your store. 

Features

The brytes Shopware App includes various nudges based on current scientific findings in behavioral economics. In the personal self-service portal, you will find detailed information about the individual pop-up measures, including examples of the nudges, information about the playout period and the consumer psychology context.
We currently offer five different measures ("nudges") with the following aims:

1. Nudge: The nudge is designed to increase the number of products in the shopping cart in addition to the probability of purchase. By specifically increasing the trust in your products, a faster purchase completion of your users can be achieved with behavioral economic insights.
   
2. Nudge: With the help of a separate nudge, you can support your users individually along their customer journey. While some users may already be well advanced and have discovered their favorite products, others may need a little help on the way to their favorite products. The Nudge supports both user types equally and successfully leads the already advanced purchase process to a successful conclusion and increases the average shopping cart value on the other hand.
3. Nudge: The shopping cart of your customers is already filled, but the final check-out is taking longer than expected? Depending on the current shopping cart value, we determine the user's purchase probability and either encourage an increase in the order value or reduce the probability of an exit.
4. Nudge: Your users are leaving your website earlier than expected, so that you have not fully convinced them of your potential yet? With the help of the nudge, we will prevent a hasty exit and give you enough time to convince them of your offering in order to increase the likelihood of a transaction.
5. Nudge: If users visit a very popular product, they should experience this immediately. Whether in the comparison process of several products or directly at the beginning of the session - popular products should be made visible as those. Especially new users are not familiar with the store and the range of products. The Nudge helps them differentiate the products and find the best products for their individual choice.

Since our app is still at the beginning of its functional scope, we will expand the sets of measures bit by bit.

Our app is as individual as your website...

... and that's why you can customize the pop-up measures of the digital empathy engine to match your website design. Before the nudges are finally played out to your users, those can be individualized using various customization options. You can select from the following options:

1. Customization of the user adress: You can choose the address in order to reach your users in a targeted manner.
2. Selection of the design color: Integrate the digital empathy engine pop-up measures into your existing store design in terms of color in order to create a coherent analogy.
3. Activation / deactivation of the nudges: The playout of the nudges can be individually adjusted at any time.
4. Exclusion of device types, page types and URL: Various configuration options allow you to individually exclude device types, page types and special URLs.

Continuous updates expand the current individualization options in order to optimally integrate the content into your online store.

Our mission 

People are different. Some of us are rather insecure and spend a long time thinking about decisions, others are determined and decisive. That's why each of us needs advice that is tailored to our individual and specific needs. In physical retail, sales assistants support us by responding to our needs with empathy, thus assisting us in our decision-making process. However, since this individual advice is mostly disappearing in the digital space, we have developed our app as a counterpart for empathetic online personalization.
We have packed our experience from years of working with our customers into this app and provide you with a first version of our brytes digital empathy engine to support you in personalizing your online store.

Support

If you have any questions, suggestions or technical challenges, we will be happy to support you at any time. You can contact our team of experts, who are not only at your side for technical issues, but also support you with all other questions regarding our app, via the following channels:

Email: support@brytes.de
Website: www.brytes.de

Regular technical updates

Our team is continuously working on optimizing the brytes Shopware App and regularly provides you with new content. In addition to enhancements regarding the playable measures in pop-up form, the app offers new technical functions to optimally integrate the content into your online store. The updates reach you automatically, so that your app is always up to date.

Technical errors and bugs

Despite continuous maintenance and further development, technical solutions in form of apps are also not always free from minor errors or short-lived malfunctions. Technical failures and bugs are fixed by our team of developers and Data Scientists in the shortest possible time to ensure a flawless use of the app.

Satisfaction guarantee

To get familiar with the brytes Shopware App and to experience first results, the first months are completely free of charge. You have unrestricted access and may test all functions. If our digital empathy engine does not meet your expectations, we will find a solution together. That's a promise!

You have questions or need more detailed information?

Feel free to contact us at support@brytes.de or take a look at our website www.brytes.de. For all further questions, our team of user experience specialists, data scientists and developers will be happy to assist you.