Google ads conversion tracking / dynamic remarketing
Description
Highlights
Features
About the Extension
Google ads conversion tracking & dynamic remarketing
Functions of the plugin in brief:
- Implements the google ads conversion tracking tag (gtag.js)
- Success control for your google ads
- Fewer double conversions due to order numbers
- More precise recording of conversions
- Optional support of dynamic remarketing tag
- Optional support of conversion tracking for contact forms
- Optional cookie opt-in using the shopware Cookie Consent Tool or User Centrics/Ryte
- Support for simple google consent mode v2
Description:
At the end of 2017, Google introduced a new format for Google Ads Conversion Tracking. The old tracking codes currently still work, but they should no longer be in use. In current browsers, they will only work to a very limited extent due to the built-in tracking prevention functions.
The new tracking code consists of two elements. The "global site tag" is integrated on all pages of the shop. In addition, an "event tag" is integrated on the checkout success page for conversion tracking, in order to report orders with net prices and transaction numbers. Optionally, a conversion code can also be output in contact forms, for example in order to record leads via a contact form.
The plugin also supports event snippets for dynamic remarketing. The parameters ecomm_prodid, ecomm_pagetype and ecomm_totalvalue are supported on the product detail page and the product lists, in the shopping cart, the order overview, in the order completion and in quick view windows. This is how you can build target group lists. You can use this, for example, to target customers in the display network with the products they are interested in or to adjust bids for customers who have already been to your shop but have not yet bought.
From version 3.0.0 the plugin supports the cookie opt-in either with the Shopware Consent Tool or User Centrics/Ryte. If you choose one of the two consent tools in the plugin settings, the Google tracking codes will only be executed if the customer has already made an opt-in. Please note that the number of conversions can go down by up to 50% depending on the chosen representation of the opt-in.
Any questions?
Tanmar Webentwicklung
+49 (30) 89560861
info@tanmar.de
www.tanmar.de
Details
- Available: English, German
- Latest update: 20 August 2024
- Publication date: 17 August 2018
- Version: 3.5.1
- Category: Tracking
Resources
Reviews (6)
Sehr sehr professionell und hilfsbereit.
Sehr guter Support
Ausserdem bekam ich Support für eine externe Anwendung, die ich nicht erwartet hatte und zur Lösung meines Problems führte. Ich kann sowohl das Plugin als auch den Anbieter weiterempfehlen. Diese positive Erfahrung macht man nicht so oft. Das Plugin ist auch für Shopware 6 erhältlich, was die Sache mit dem Anbieter zukunftssicher macht.
Funktioniert bestens
Super Support :-)
Tolles Plugin
www.walser-shop.com
Einfach, effizient, super Support
Kurz gesagt: Das Plugin macht was es soll und das sehr gut. Es wird das Google Tag in den Header eingebunden und dann auf der Bestellbestätigungsseite das entsprechende Conversion Tag.
Bei einem Problem mit der Einbindung, die auf einem nicht optimalen eigenen Template basierte, wurde uns sehr schnell und sehr gut geholfen.
About the Extension Partner
Tanmar Webentwicklung
Partner Status
-
Shopware
Bronze Partner -
Shopware
Extension Partner
Details
- Ø-Rating: 5
- Partner since: 2014
- Extensions: 30
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly