Google ads conversion tracking / dynamic remarketing

by Tanmar Webentwicklung

Rating: 5.0

Downloads: 795

With this plugin you can easily implement the new google ads conversion tracking code in your shop. The plugin also supports google remarketing and conversion tracking for forms

Annually €6.90* /month €82.80 * €82.80* /year 0% discount In comparison to the regular monthly price

Monthly €6.90* /month Cancelable monthly

Compatible with:

5.2.0 - 5.7.19

Includes:

Free trial month

The subscription starts with a free trial month during which it can be canceled at any time.

All updates

During the subscription all released updates are included for free

Support from the Extension Partner

In case you have any questions or problems with your extension you can always ask the Extension Partner for help during the subscription.

The extension is also available for Shopware 6:

Google ads conversion tracking / dynamic remarketing

Description

Highlights

Easy setup
Full subshop support
Meets current Google specification
Compatible with Shopware Cookie Consent Tool and User Centrics/Ryte

Features

Dynamic remarketing
Conversion tracking for contact forms
Compatible with Shopware Cookie Consent (from v3.0.0)
Compatible with User Centrics/Ryte Cookie Consent (from v3.0.0)

About the Extension

Google ads conversion tracking & dynamic remarketing

Functions of the plugin in brief:

Implements the google ads conversion tracking tag (gtag.js)
Success control for your google ads
Fewer double conversions due to order numbers
More precise recording of conversions
Optional support of dynamic remarketing tag
Optional support of conversion tracking for contact forms
Optional cookie opt-in using the shopware Cookie Consent Tool or User Centrics/Ryte

Description:

At the end of 2017, Google introduced a new format for Google Ads Conversion Tracking. The old tracking codes currently still work, but they should no longer be in use. In current browsers, they will only work to a very limited extent due to the built-in tracking prevention functions.

The new tracking code consists of two elements. The "global site tag" is integrated on all pages of the shop. In addition, an "event tag" is integrated on the checkout success page for conversion tracking, in order to report orders with net prices and transaction numbers. Optionally, a conversion code can also be output in contact forms, for example in order to record leads via a contact form.

The plugin also supports event snippets for dynamic remarketing. The parameters ecomm_prodid, ecomm_pagetype and ecomm_totalvalue are supported on the product detail page and the product lists, in the shopping cart, the order overview, in the order completion and in quick view windows. This is how you can build target group lists. You can use this, for example, to target customers in the display network with the products they are interested in or to adjust bids for customers who have already been to your shop but have not yet bought.

From version 3.0.0 the plugin supports the cookie opt-in either with the Shopware Consent Tool or User Centrics/Ryte. If you choose one of the two consent tools in the plugin settings, the Google tracking codes will only be executed if the customer has already made an opt-in. Please note that the number of conversions can go down by up to 50% depending on the chosen representation of the opt-in.

Any questions?
Tanmar Webentwicklung
+49 (30) 89560861
info@tanmar.de
www.tanmar.de

Details

Available: English, German
Latest update: 14 February 2024
Publication date: 17 August 2018
Version: 3.5.0
Category: Tracking

Resources

Reviews (6)

Average rating

5.0

Based on 6 reviews

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

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Sehr sehr professionell und hilfsbereit.

5.0

by Bebody McGregor

29 May 2019 15:48

Eigenverursachtes Problem konnte sofort gelöst werden!

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Sehr guter Support

5.0

by Friedrich Hosbach

4 July 2024 12:27

Ich hatte einige Verständnisfragen, die mir in einem Telefonat sehr ausführlich erklärt wurden. Ausserdem bekam ich Support für eine externe Anwendung, die ich nicht erwartet hatte und zur Lösung meines Problems führte. Ich kann sowohl das Plugin als auch den Anbieter weiterempfehlen. Diese positive Erfahrung macht man nicht so oft. Das Plugin ist auch für Shopware 6 erhältlich, was die Sache mit dem Anbieter zukunftssicher macht.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Funktioniert bestens

5.0

by Solveig Homeyer

23 October 2018 13:00

Wir sind sehr zufrieden mit dem Plugin und danken TanMar für den schnellen und unkomplizierten Support.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Super Support :-)

5.0

by Volker Lingnau

7 September 2018 18:10

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Tolles Plugin

5.0

by Martin Walser

17 April 2020 08:27

Es macht was es soll und das ohne Probleme, genau das erwarte ich mir, bitte weiter so! www.walser-shop.com

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

Einfach, effizient, super Support

5.0

by Philipp

24 January 2019 11:50

Nachdem das Shopware-eigene Plugin aus mir nicht erklärbare Weise zwar die Google Analytics Einbindung korrekt macht, funktioniert es mit dem Google Conversion Tag so gar nicht. Daher musste eine Alternative her. Kurz gesagt: Das Plugin macht was es soll und das sehr gut. Es wird das Google Tag in den Header eingebunden und dann auf der Bestellbestätigungsseite das entsprechende Conversion Tag. Bei einem Problem mit der Einbindung, die auf einem nicht optimalen eigenen Template basierte, wurde uns sehr schnell und sehr gut geholfen.

5.0 Functionality

5.0 Usability

5.0 Documentation

5.0 Support

About the Extension Partner

Tanmar Webentwicklung

See all extensions:

Shopware 5 Shopware 6

Partner Status

Shopware
Bronze Partner

Shopware
Extension Partner

Details

Rating: 5

Average rating of 5 out of 5 stars
Partner since: 2 October 2014
Extensions: 31
Country: Germany

Support

Support languages: German, English
Support response time: Very quickly

What types of conversions does the plugin support

In addition to the recording of new orders in the order completion, the plugin currently supports the recording of sent contact forms as conversions. Other conversion actions such as adding to the shopping cart etc. are currently not supported.

Why are no conversions measured?

First check whether the plugin settings are correct. Did you copy the conversion ID and conversion label correctly and is the plugin active for the respective subshop? If you do not find an error here, your theme or another plugin is probably preventing the Google Ads plugin from outputting its tracking code. The best way to check this is with the Google Tag Assistant (see installation description).