TikTok Tracking Pixel | Dyn. Events | GDPR | Shopware 5

About the Extension

By integrating the TikTok pixel, you can make the success of your campaigns measurable. 

The plugin integrates all relevant e-commerce events with the corresponding parameters (purchase value, item number, etc.).

GDPR: You can use this plugin with the Cookie Consent Tool from Shopware or an external Opt-in solution.

TikTok advertising account:

If you don't have a TikTok ad account yet, you can create one for free here: https://www.tiktokforbusinesseurope.com/de/smb-hub/

Even if you don't run ads now, it's worth integrating so that all the data is already collected and you can build audiences.

Functions:

Captured Events:

• Page View
• View Content 
• Add To Cart
• Place an order
• Initiate Checkout
• Add Billing
• Complete Payment
• User registration
• Search

Captured Parameters

• content_type
• contents
• content_id
• content_category
• content_name
• currency
• value
• quantity
• price
• query

Privacy mode:

• Opt-in via Shopware Cookie Consent Tool
• Opt-out via Shopware Cookie Consent Tool
• Opt-in/-out with external Cookie Solution (Javascript-Code)
• Active without notice

Compatibility and performance:

• For  all Shopware 5 Versions
• Language and Multishop compatible
• Javescript is loaded asynchronously
  

Documentation:

https://www.zweidigital.de/tiktok-pixel-tracking-shopware-plugin/

Disclaimer:

ZweiDigital GmbH is not liable for violations of data protection or country-specific laws. Each store operator is responsible for individually checking the conformity with applicable data protection law when using the website. Legal recourse is excluded.