Facebook Pixel

Integrate the Facebook Tracking Pixel in a simple way - a must for everyone who takes SMM seriously! With the (Facebook Pixel)[https://de-de.facebook.com/business/help/742478679120153] various interactions of Facebook users can be measured with your shop and used for targeted marketing on the social media platform Facebook. In addition to page views, the Biloba Facebook Pixel Plugin tracks which products are placed in the shopping cart and which products are purchased. With this information you can start targeted campaigns and waste no valuable advertising budget for unnecessarily broad advertising campaigns.

Extensive tracking of events in the shop. The following events will be tracked:

1. "PageView" on all pages
2. "ViewContent" on detail page
3. "Search"
4. "AddToCart"
5. "AddToWishlist"
6. "InitiateCheckout"
7. "AddPaymentInfo"
8. "Purchase.
9. "CompleteRegistration"

You can find more information about the events under Facebook Pixel Events.

Strong in data protection

Data protection and DSGVO are an important topic, which concerns tracking and marketing plugins. The Facebook Pixel Plugin offers various functions to make the use of the service as DSGVO compliant as possible. There is support for do-not-track headers, an optout link (see installation instructions), as well as support for the Cookie Consent Tool introduced with Showpare 5.6.3 (see https://issues.shopware.com/issues/SW-24691). Our plugin goes one step further and not only blocks the cookies that are set by Facebook: as long as there is no user consent, no data is passed on to third party services. This means that no Javascript libraries are loaded!

Do you need support with social media marketing?

As a full-service agency in the field of online marketing, we are at your disposal for advice and implementation on the subject of social media marketing or the implementation of concrete measures. Just contact us - by phone +49711469793800 or via kontakt@biloba-it.de.

You need more adjustments?

You want to customize more to your shop? Then contact us! As a shopware partner agency we not only develop individual plugins but also support our customers from the idea to the shop, from the planning to the programming and the shop hosting. Just send us an e-mail to support@biloba-it.de or call us at +49 711 469793800.