Facebook Pixel

Integrate the Facebook Tracking Pixel in an easy way - a must for everyone who takes SMM seriously! With the (Facebook Pixel) [https://de-de.facebook.com/business/help/742478679120153] various interactions of Facebook users with your shop can be measured and used for targeted marketing on the social media platform Facebook. In addition to page views, the Biloba Facebook Pixel Plugin tracks, among other things, which products are placed in the shopping cart and which products are purchased. With this information you can start targeted campaigns and don't waste a precious advertising budget on unnecessarily broad advertising campaigns.

Extensive tracking of events in the shop. The following events are tracked:

1. "PageView" on all pages
2. "ViewContent" on detail page
3. "Search"
4. "AddToCart"
5. "AddToWishlist"
6. "InitiateCheckout"
7. "AddPaymentInfo"
8. "Purchase"
9. "CompleteRegistration"

You can find further information about the events under Facebook Pixel Events

Strong in data protection

Data protection and DSGVO are an important issue, which mainly concerns tracking and marketing plugins. The Facebook Pixel Plugin offers various functions to make the use of the service as DSGVO compliant as possible. There is support for Do-Not-Track headers, an optout link (see installation instructions), as well as support for the Cookie Consent Tool (see https://issues.shopware.com/issues/SW-24691), which was introduced with Showpare 5.6.3. Our plugin goes one step further and not only blocks cookies set by Facebook: as long as there is no user consent, no data will be passed on to third party services. This means that no Javascript libraries are loaded either!

You need support with Social Media Marketing?

As a full-service agency in the field of online marketing, we are at your disposal for advice and implementation on the topic of social media marketing or the implementation of concrete measures. Simply contact us - by phone at +49711469793800 or via kontakt@biloba-it.de.

You still need further adjustments?

You want to adapt more to your shop? Then get in contact with us! As a shopware partner agency, we not only develop individual plugins but also take care of our customers from the idea to the shop, from planning to programming and shop hosting. Just send us an e-mail to support@biloba-it.de or call us at +49 711 469793800.