Facebook Pixel & Conversion API
Description
Highlights
Features
About the Extension
Integrate the Facebook Tracking Pixel in a simple way - a must for everyone who takes SMM seriously! With the (Facebook Pixel)[https://de-de.facebook.com/business/help/742478679120153] various interactions of Facebook users with your store can be measured and used for targeted marketing on the social media platform Facebook. In addition to page views, the Biloba Facebook Pixel plugin also tracks which products are added to the shopping cart and which products are purchased. With this information, you can start targeted campaigns and do not waste precious advertising budget on unnecessarily broad advertising campaigns.
Extensive tracking of events in the store. The following events are tracked:
- "PageView" on all pages
- "ViewContent" on detail page
- "Search"
- "AddToCart"
- "AddToWishlist"
- "InitiateCheckout"
- "AddPaymentInfo"
- "Purchase"
- "CompleteRegistration"
In addition, the Facebook Tracking Pixel offers the possibility to run tracking in the store using the Conversion API. The following conversion events are tracked:
- "PageView" on all pages
- "ViewContent" on detail page
- "AddToCart"
- "InitiateCheckout"
- "Purchase"
You can find more information about the events at Facebook Pixel Events
Strong in data protection
Data protection and DSGVO are an important topic, which especially affects tracking and marketing plugins. The Facebook Pixel plugin offers various functions to make the use of the service as DSGVO compliant as possible. There is support for Do-Not-Track headers, an optout link (see installation instructions), as well as support for the Cookie Consent Tool introduced with Showpare 5.6.3 (see https://issues.shopware.com/issues/SW-24691). Our plugin goes one step further and not only blocks cookies set by Facebook: as long as there is no user consent, no data is passed on to third-party services. This means that no Javascript libraries are loaded either!
IMPORTANT: Despite opt-in or opt-out function, Biloba IT assumes no liability for data protection violations. The respective data protection compliance must be the responsibility of each site operator.
Do you need support with social media marketing?
As a full-service agency in the field of online marketing, we are happy to provide you with advice and implementation on the topic of social media marketing or the implementation of specific measures. Just get in touch with us!
You need further adjustments?
You want to adjust more to your store? Then get in touch with us! As a Shopware partner agency, we not only develop individual plugins, but also support customers from the idea to the store, from planning to programming and store hosting. Just send us an email to support@biloba-it.de or call us at +49 711 13633800.
Details
- Available: English, German, Dutch, Italian, French, Polish, Portuguese, Spanish
- Latest update: 5 June 2025
- Publication date: 21 February 2018
- Version: 1.3.9
- Category: Tracking
Resources
Reviews (6)
Funktioniert perfekt mit unserem Theme
TOP BERATUNG
Tolles Plugin
Großer Funktionsumfang
Absolut notwendig
Tolles Plugin, schneller Support
About the Extension Partner
Biloba IT
Partner Status
-
Shopware
Bronze Partner -
Shopware
Premium Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 62
- Certifications: Certifications
Support
- Based in: Germany
- Speaks: German, English
- Response time: Very quickly