Facebook Pixel

Current version:

€ 35.00*

Free updates and support for 12 months (Subscription)

2 Bundles available 30-day free trial

This plugin is available for Shopware 6

Facebook Pixel Event Tracking

Support

Support by: Biloba IT
Support available in:

This manufacturer responds quickly to support requests

Plugin details

Order number: bilob80748613535
Manufacturer: Biloba IT
Version: 1.2.5
Last update: 15 Dec 2020
Plugin available in:
Self-hosted compatibility:

5.2.0 – 5.2.27

5.3.0 – 5.3.7

5.4.0 – 5.4.6

5.5.0 – 5.5.10

5.6.0 – 5.6.9

5.7.0

Integrate the Facebook Tracking Pixel in an easy way - a must for everyone who takes SMM... more

Close menu

Product information

Highlights

Easy installation - only the currency and the Facebook Pixel ID must be entered
Supports the Shopware Cookie Consent module
Strong in data protection: Functions like Optout-Link, DNT header support
Third-party libraries are only loaded after the user's consent
Compatible with the Shopware Responsive Template

Features

Easy installation - only the currency and the Facebook Pixel ID must be entered
Supports the Shopware Cookie Consent module
Compatible with the Shopware Responsive Template
Supports Shopware Enterprise QuickViews
Extensive tracking of events in the shop.

Description

Integrate the Facebook Tracking Pixel in an easy way - a must for everyone who takes SMM seriously! With the (Facebook Pixel) [https://de-de.facebook.com/business/help/742478679120153] various interactions of Facebook users with your shop can be measured and used for targeted marketing on the social media platform Facebook. In addition to page views, the Biloba Facebook Pixel Plugin tracks, among other things, which products are placed in the shopping cart and which products are purchased. With this information you can start targeted campaigns and don't waste a precious advertising budget on unnecessarily broad advertising campaigns.

Extensive tracking of events in the shop. The following events are tracked:

"PageView" on all pages
"ViewContent" on detail page
"Search"
"AddToCart"
"AddToWishlist"
"InitiateCheckout"
"AddPaymentInfo"
"Purchase"
"CompleteRegistration"

You can find further information about the events under Facebook Pixel Events

Strong in data protection

Data protection and DSGVO are an important issue, which mainly concerns tracking and marketing plugins. The Facebook Pixel Plugin offers various functions to make the use of the service as DSGVO compliant as possible. There is support for Do-Not-Track headers, an optout link (see installation instructions), as well as support for the Cookie Consent Tool (see https://issues.shopware.com/issues/SW-24691), which was introduced with Showpare 5.6.3. Our plugin goes one step further and not only blocks cookies set by Facebook: as long as there is no user consent, no data will be passed on to third party services. This means that no Javascript libraries are loaded either!

You need support with Social Media Marketing?

As a full-service agency in the field of online marketing, we are at your disposal for advice and implementation on the topic of social media marketing or the implementation of concrete measures. Simply contact us - by phone at +49711469793800 or via kontakt@biloba-it.de.

You still need further adjustments?

Usability

Documentation

Support

Close menu

Installation manual

The Biloba Base Plugin is no longer needed from version 1.1.8 on to work correctly! With version 1.1.8, please note during installation that you should first update this plugin and then uninstall the BilobaBase Plugin.

Install and activate the plugin.
Clear all caches and reload frontend / backend with Shift+Reload.

Help if the backend is no longer available after updating these Biloba plugins

If the backend of the shop is no longer available, the Biloba Variants SEO Plugin must be deactivated in the database.

Disable the plugin in the s_core_plugins table
Empty Cache
Update in the Backend Plugin
Delete Biloba Base Plugin

Optout Link for Facebook Pixel

Our plugin supports an optout link that allows users to deactivate tracking via the Facebook pixel in your shop. To activate the Optout-Link please include the following HTML code on any page of your shop (e.g. in the privacy policy): <a href="#">Deactivate Facebook Pixel</a> Instead of the "#" insert "javascript:fbpOptout()".

Something went wrong with the installation?

If you need assistance with the installation of the plugin you can contact us. Just send us an e-mail to support@biloba-it.de or call us at +49 711 469793800.