Tracking with Facebook® pixels
Description
About the Extension
With the multi-featured Facebook® Pixel Plugin, all 10 Facebook® events are measured by visitors on your site and you can optimize your conversions. This is the only way to see which campaigns really work in Facebook®.
Or in the words of Facebook:
"The Facebook pixel is a JavaScript code for your website, which allows you to measure, optimize and create. Audiences for your advertising campaigns, the people Across your device to make your advertising campaign even more efficient. "
The plugin is programmed to the latest state of the art, so you do not have to fear a worse rating within Google Pagespeed Insights!
Requirements
You need a set-up pixel in the free account of Facebook® Business and an established advertising ad manager.
More legal certainty by observing the Shopware cookie attitude
If installed free plugin Shopware Cookie Permission the Facebook pixels only with permitted cookies delivered.
You have your own cookie plugin that is "nicer"?
No problem. In the settings, you can set the cookie value when Facebook code is delivered.
Facebook® events
When a visitor interacts with the website, the following pixel events are fired in response to the actions. The Facebook® Events ViewContent, AddToCart and Purchase use the data of the linked product catalog, which allows you to target Facebook users (so-called Dynamic Product Ads).
- PageView
... when a page in your shop was called - Search
... if a search term was entered in the search query - ViewContent
... when the item detail view has been called - AddToWishlist
... if an article was added to the notepad (Category overview / article details page) - AddToCart
... if an item has been added to your shopping cart - InitiateCheckout
.. when the visitor "goes to checkout" and starts the checkout process - AddPaymentInfo
... when payment information has been added in the checkout process - Purchase
... when the purchase was confirmed - CompleteRegistration
... when a visitor has registered on your shop - Lead
... if the visitor registered to the newsletter
Additional Facebook® events
In addition to the standard events, we are delivering six more events to define Custom Audiences in the Business Manager of Facebook.
- ViewCategoryOverview
... when a category overview page has been called - ViewArticleDetail
... when the article detail view has been called (even if no product catalog is stored) - CompareAdd
... when an article is added to the track list - CompareRemove
... when an item is deleted from the comparison list - CompareStart
... when the comparison is started - CompareRemoveAll
... when the comparison list has been completely deleted
Once again briefly summarized
- ten standard events of Facebook®
- six individual events
- multishop capable
- no negative impact on Google PageSpeed Insights
Note
Facebook® is a trademark of Facebook Inc.
The plugin is compatible with the responsive theme of Shopware and multishop capable!
Support for our plugins
Contact us if you have problems with the plug-in via the shopware support system.
We offer a 30 day trial version for all our paid plugins and recommend to use them as well.
We pay attention to your opinion. It's important to us!
You use the plugin and are satisfied - we appreciate your review!
Do you have improvement suggestions or change requests? The shopware support system is also ideally suited for this purpose.
Details
- Available: English, German
- Latest update: 16 March 2023
- Publication date: 31 March 2017
- Version: 2.5.1
- Category: Tracking
Resources
Reviews (4)
Facebook-Pixel-Plugin funktional, quelloffen und mit zuverlässigem Support
Ist doch etwas aufgefallen, so konnte durch den zuverlässigen Support schnell eine Lösung gefunden werden.
Einen Bonuspunkt gibt es meinerseits für den Mut, das Plugin quelloffen anzubieten.
Als Entwickler war es auf diese Weise möglich Probleme selbstständig auszumachen und Lösungsansätze konkret zu diskutieren.
Volle Punktzahl mit unschlagbarem Support
Ein TRAUM-Support!
Der Support ist herausragend, technisch versiert und immer bemüht nach einer Lösung.
Was soll ich sagen? Besser geht's nicht!
Macht was es soll.
An der Dokumentation könnte man noch ein bisschen arbeiten. Im Grunde sind die Screens die dabei sind die Einstellungen, die man in Facebook vornehmen muss. Da muss man auch erstmal drauf kommen. Was aber wieder für den hervorragenden und schnellen Support spricht :-) !
About the Extension Partner
Martin Eisenführer
Partner Status
-
Shopware
Extension Partner
Details
- Ø-Rating: 4.9
- Partner since: 2017
- Extensions: 21
Support
- Based in: Germany
- Speaks: German, English